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Laternenlicht

Fail

Prices span $4.90–$9.33, mostly outside the sweet spot, so Laternenlicht is a Fail.

Flapen Score
36
36 / 100
Ranks 587 of 678 Beleuchtung niches · −11 vs the category median of 47
Market size
€16K/yr61K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 18 sellers

Flapen Score

Laternenlicht against its category

The dotted line is the Beleuchtung average. Past it, Laternenlicht is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laternenlicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Laternenlicht 61K times last year and spent an estimated €16K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
3.6%
Market size, estimated
€16Ka year
Peak month
November81.4× the quietest month
Top search term
laternenlicht16K searches a year

02 · Price

A sale here is worth €7.32.

Listings sell for €7.32 on average, from €4.90 to €9.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €7.32 that is €0 to €732 a year per listing.

Average price
€7.32under the $15 to $100 sweet spot
Price range
€4.90–€9.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€732
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #219 within Außenbeleuchtung. It carries 1,342 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#219in Außenbeleuchtung
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,342per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Laternenlicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • Brand 140%
  • Brand 213%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 13%)

Demand

Laternenlicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 81.4×

Search terms

Top Laternenlicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laternenlicht16K/yr
  • led licht für laterne5K/yr
  • laternen licht10K/yr
  • licht für laterne5K/yr
  • laternenlicht led9K/yr
  • led licht laterne5K/yr
  • laterne licht4K/yr
  • led laternenlicht3K/yr
  • licht laterne kinder3K/yr

Reviews and returns

What reviews say buyers love and hate about Laternenlicht

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Helligkeit/Glanz/Glühen”
32%of negative reviews mention “Akkulaufzeit”
1.0%of orders come back
“Batterie nach 1 std leer”
A buyer, on “Akkulaufzeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Laternenlicht questions

Answered from the same tracked data.