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Laterne Weihnachten

soft demand (-66.5% this quarter) — Laterne Weihnachten doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47

Market size 32Growth 0Conversion 11Competition 88Returns 10Price range 88Avg price 95Brand share 4Review moat 74Quality gap 77
This niche Category average · 678 niches

Is Laterne Weihnachten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Laterne Weihnachten is a €149K/yr Amazon Germany market (466K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Laterne Weihnachten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.5% over the last 90 days and 0.9% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr4K
Search volume / yr-66.5%466K
Conversion rate0.9%
Avg price€37.32

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 56
Top-5 product click share27%
Open market2%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement17%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews538

Top Laterne Weihnachten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

56

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

27%

Top 20: 68%

Open market

2%

  • Konstsmide88%
  • GOBIWM3%
  • Mad Monkey2%
  • vidaXL2%
  • GW Handels UG2%
  • hellum2%
  • Open — no brand owns it (2 brands, 2%)

Laterne Weihnachten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume466KCVR0.9%Products47Brands8Top 5 Brands98%OOS Rate30.6%Rating4.3★Reviews538Avg BSR#1,779
60K40KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 60.2×

Top Laterne Weihnachten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • konstsmide102K/yr
  • konstsmide weihnachten115K/yr
  • konstsmide wasserlaterne23K/yr
  • wasserlaterne12K/yr
  • weihnachtslaterne52K/yr
  • laterne weihnachten26K/yr
  • weihnachtslaterne groß13K/yr
  • weihnachtslaterne mit schneegestöber42K/yr
  • konstmide3K/yr
  • schneelaterne11K/yr

What reviews say buyers love and hate about Laterne Weihnachten

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Helligkeit/Glanz/Glühen17%

Die Glitzerlampe extrem

Qualität insgesamt16%

Schönes Produkt

Design insgesamt8%

Ob für Hochzeiten, Geburtstage, Gartenfeste oder stille Gedenkmomente – die Laternen schaffen ein sanftes, elegantes Ambiente und eignen sich ideal als dekoratives Highlight

beworben Vs Tatsächliches Produkt8%

Tut was sie soll

Wecker/Timer-Genauigkeit6%

Eine schöne Wasserlaterne mit 5 Stunden Timer

What buyers complain about

80% of reviews
Geräuschpegel31%

sehr lautes brummendes Geräusch

Qualität insgesamt17%

Mit der Qualtität dieser Marke sccheint es wohl nicht mehr zum besten zu stehen

Funktionalität insgesamt12%

Nicht funktionsfähig

Wecker/Timer-Genauigkeit6%

leider funktioniert der Timer nicht,deswegen schicke ich Sie zurück.

Preis-Leistungs-Verhältnis5%

Lediglich der Preis ist viel zu hoch

Laterne Weihnachten return rate & reasons

Why buyers send it back, as a share of all return requests.

9.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
17%
2Geräuschpegel
15%
3Funktionalität insgesamt
12%
4Gesamtgröße
11%
5Auslaufsicher
7%

Common Laterne Weihnachten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laterne Weihnachten 41/100 on Amazon Germany — Skip it. The niche generates €149K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -66.5% over the last 90 days.
Search demand for Laterne Weihnachten on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 60.2× the quietest.