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Laterne Holz

Laterne Holz shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 678 Beleuchtung niches · +8 vs the category median of 47

Market size 7Growth 18Conversion 5Competition 96Returns 69Price range 63Avg price 95Brand share 94Review moat 89Quality gap 79
This niche Category average · 678 niches

Is Laterne Holz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Laterne Holz is a €29K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Laterne Holz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.9% over the last 90 days and 0.4% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr2K
Search volume / yr-14.9%217K
Conversion rate0.4%
Avg price€36.57

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers41 · 61
Top-5 product click share16%
Open market59%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 134 products

Sponsored placement81%
New entrants (1y)21· 1 succeeded
Avg rating4.2★
Avg reviews213

Top Laterne Holz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

€0€294€588€881€1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

61

Top-5 brand share

41%

Top 20: 89%

Top-5 click share

16%

Top 20: 44%

Open market

53%

  • Dekoleidenschaft11%
  • Romadedi9%
  • TRIROCKS8%
  • Lights4fun7%
  • Mojawo7%
  • SEVICO7%

Laterne Holz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR0.4%Products134Brands41Top 5 Brands41%OOS Rate23.6%Rating4.2★Reviews213Avg BSR#476
10K6KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Laterne Holz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • laterne weiß32K/yr
  • holzlaterne36K/yr
  • laterne holz41K/yr
  • holzlaternen für draußen11K/yr
  • laterne holz groß14K/yr
  • holzlaterne groß16K/yr
  • laterne edelstahl8K/yr
  • laterne weiss7K/yr
  • grosse laternen für draußen xxl8K/yr
  • xxl laterne8K/yr

What reviews say buyers love and hate about Laterne Holz

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt22%

Super Qualität

beworben Vs Tatsächliches Produkt13%

Sie sehen genau aus wie auf dem Foto

Design insgesamt13%

Schön, wirkt richtig elegant, kann ich sehr empfehlen

Helligkeit/Glanz/Glühen9%

Lampe

Gesamtgröße8%

Schöne Grösse

What buyers complain about

61% of reviews
Qualität insgesamt19%

sehr schlechte Qualität

Gesamtgröße8%

Eine Scheibe ist ganze 3 mm zu gross

Preis-Leistungs-Verhältnis7%

Sehr schade für das Geld

Materialqualität5%

Es handelt sich bei dem Material NICHT um Edelstahl

Montage/Installation5%

beim Zusammenbau ist Vorsicht geboten.

Laterne Holz return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Defekt Material/Teile
12%
3Qualität insgesamt
9%
4Farbe
5%
5Materialqualität
4%

Common Laterne Holz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laterne Holz 55/100 on Amazon Germany — Worth a look. The niche generates €29K/yr across 134 tracked products. 1 of 21 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.
Search demand for Laterne Holz on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.