Is lampions profitable to sell on Amazon Germany?

The niche generates €98K/yr across 56 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the lampions niche?

39 brands and 68 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in lampions?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Montage/Installation. The return rate is 1.7%.

When does demand for lampions peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 4.2× the quietest.

What does it cost to enter the lampions niche?

Listings span €4.00–€25.26; the average listing price is €13.03 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.

lampions

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great181.95

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Growth

Good+58.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.03

avg listing price — sweet spot $15–$100

Price range

Okay€4.00–€25.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€98K

€98K/yr · 233K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, lampions is a €98K/yr Amazon Germany market (233K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lampions market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €104K–€130K; units × avg price
Conversion rate: 3.2%
Avg BSR: #170
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 22.1%
Avg brand age: 30 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

35%

Top 20: 68%

Open market

53%

QIXINHANG11%
Jonami10%
GAKA FAVOR7%
We Moment Zone6%
BieMian6%
FullBerg6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Open Trend

Top lampions search terms

lampions weiß46K/yr +50.8%4.7% conv.
papierlaternen35K/yr +64.3%1.2% conv.
papier lampions19K/yr +80.2%1.8% conv.
lampions bunt21K/yr +56.8%1.5% conv.
papierlampion18K/yr +62.8%2.0% conv.
lampions grün13K/yr +90.9%3.0% conv.
papierlaterne18K/yr +4.4%1.3% conv.
papierlampions6K/yr +128.2%1.6% conv.
lampions papier5K/yr +147.9%1.6% conv.
lampions salbeigrün4K/yr +91.2%4.0% conv.

All search terms

Top lampions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weiße Papierlaternen (12 Stück) runde Lampions aus weißem Papier für Hochzeit Geburtstag Verschiedene Größen von 15 20 25 30 cm

Jonami€12.304.5★144 rev

Lampenschirm Rund Weiß Papier Laterne Classic Bamboo Style Gerippter Lampenschirm Deko für Party Garten Hochzeit Dekoration (30 cm 12)

QIXINHANG€6.054.1★1,852 rev

2 Stück Lampenschirm Rund Weiß Papier-Laterne mit Bambus-Optik & Rippenstruktur Klassischer Deko-Lampion für Garten Party & Hochzeit (Ø30 cm / 12)

BieMian€6.504.2★148 rev

FullBerg 12er Weiß Papier Lampions (Verschiedene Größen) mit 12er Warmweiße Mini LED-Ballons Lichter rund Lampenschirm Papierlaterne Hochtzeit Dekoration

FullBerg€13.964.1★336 rev

GAKA FAVOR 10er Papier Lampions Set Weiß Hängedekoration Papierlampions Deko Papier Laternen für Hochzeit Taufe Geburtstag Kommunion Valentinstag Muttertag Party Deko

GAKA FAVOR€12.914.5★126 rev

Newest

by launch date

GothicBride 30er-Set Papierlampions Weiß mit LED Lichter Runde Papierlaternen Warmweiß mit Mini LEDs Deko Lampenschirm zum Aufhängen für Hochzeit Gartenparty Geburtstag & Feier (Ø 15/20/25/30cm)

GothicBride€25.260 rev

3mo ago

30 Stücke Lampions Weiße Papier Runde Papierlaternen für Hochzeiten Geburtstagsfeier Gartendekoration (10/15/20/25/30 cm)

Pynzeka€19.865 rev

9mo ago

16 Stück

CHICHI:OÜ€13.255 rev

11mo ago

23 Stück Papier Lampions Set Salbei Grün und Gold Salbeigrün Lampions Runde Papierlaterne für Braut Hochzeitsdekorationen Geburtstagsfeier Gartenparty Salbeigrün Deko

Ourdort€16.3710 rev

1y ago

We Moment Zone 16 Stück Papier Lampions Regenbogen Bunt Runde Papierlaterne Papier Laterne für Lampenschirm Deko Geburtstagsfeier HochzeitsdekorationenGartenparty Deko

We Moment Zone€14.6268 rev

1y ago

What buyers say about lampions

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe19%

“Sehr hübsch”

beworben Vs Tatsächliches Produkt12%

“Tolle, wie in der Beschreibung”

Preis-Leistungs-Verhältnis12%

“Guter Preis”

Montage/Installation9%

“Sehr schnell gemacht”

Design insgesamt8%

“Robuste Fertigung, Ideal zum Basteln”

Qualität insgesamt8%

“Dieses Set ist sehr schön und wirkt hochwertig”

Benutzerfreundlichkeit5%

“Sehr schnell gemacht”

Helligkeit/Glanz/Glühen4%

“stimmungsvolle Lampions”

Verzierungs/Stickereiqualität4%

“Tolle Dekoration”

Geschenk Zweck3%

“Tolles Geschenk”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Keinen Euro wert”

Qualität insgesamt15%

“Qualität unterschiedlich”

Montage/Installation11%

“Zeit einplanen fürs zusammen basteln”

Gesamtgröße7%

“Außerdem ist er zu groß, was die Abstandsdrähte vertikal sich seitlich abbiegen”

Ethischer Handel/Fairer Handel6%

“Betrug”

beworben Vs Tatsächliches Produkt6%

“Irreführender Titel”

Farbverblassen/Verfärbung6%

“eine weitere verfärbt ankam...”

Defekt Material/Teile6%

“Leider waren ein paar der Lampions schon gerissen, ansonsten top”

Haftung/Klebrigkeit2%

“braune Kleberesten”

Dicke2%

“Das Papier ist viel zu dünn”

Top return reasons

Gesamtgröße60%

Farbe9%

Qualität insgesamt7%

Defekt Material/Teile5%

beworben Vs Tatsächliches Produkt2%

Funktionalität insgesamt2%

Helligkeit/Glanz/Glühen2%

Dünn2%

Montage/Installation1%

Materialqualität1%

Common questions

Is lampions profitable to sell on Amazon Germany?: The niche generates €98K/yr across 56 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (65/100).
How competitive is the lampions niche?: 39 brands and 68 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in lampions?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Montage/Installation. The return rate is 1.7%.
When does demand for lampions peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 4.2× the quietest.
What does it cost to enter the lampions niche?: Listings span €4.00–€25.26; the average listing price is €13.03 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.