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Lampions

Lampions shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look

Top 7% of 678 Beleuchtung niches · +18 vs the category median of 47

Market size 25Growth 74Conversion 41Competition 80Returns 82Price range 48Avg price 59Brand share 94Review moat 91Quality gap 68
This niche Category average · 678 niches

Is Lampions profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lampions is a €98K/yr Amazon Germany market (233K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 65/100.

Lampions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +58.2% over the last 90 days and 3.2% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr10K
Search volume / yr+58.2%233K
Conversion rate3.2%
Avg price€13.03

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers39 · 68
Top-5 product click share35%
Open market59%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement93%
New entrants (1y)10· 1 succeeded
Avg rating4.3★
Avg reviews182

Top Lampions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

68

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

35%

Top 20: 68%

Open market

53%

  • QIXINHANG11%
  • Jonami10%
  • GAKA FAVOR7%
  • We Moment Zone6%
  • BieMian6%
  • FullBerg6%

Lampions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR3.2%Products56Brands39Top 5 Brands41%OOS Rate22.1%Rating4.3★Reviews182Avg BSR#170
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Top Lampions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lampions weiß46K/yr
  • papierlaternen35K/yr
  • papier lampions19K/yr
  • lampions bunt21K/yr
  • papierlampion18K/yr
  • lampions grün13K/yr
  • papierlaterne18K/yr
  • papierlampions6K/yr
  • lampions papier5K/yr
  • lampions salbeigrün4K/yr

What reviews say buyers love and hate about Lampions

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Farbe19%

Sehr hübsch

beworben Vs Tatsächliches Produkt12%

Tolle, wie in der Beschreibung

Preis-Leistungs-Verhältnis12%

Guter Preis

Montage/Installation9%

Sehr schnell gemacht

Design insgesamt8%

Robuste Fertigung, Ideal zum Basteln

What buyers complain about

79% of reviews
Preis-Leistungs-Verhältnis18%

Keinen Euro wert

Qualität insgesamt15%

Qualität unterschiedlich

Montage/Installation11%

Zeit einplanen fürs zusammen basteln

Gesamtgröße7%

Außerdem ist er zu groß, was die Abstandsdrähte vertikal sich seitlich abbiegen

Ethischer Handel/Fairer Handel6%

Betrug

Lampions return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Farbe
9%
3Qualität insgesamt
7%
4Defekt Material/Teile
5%
5beworben Vs Tatsächliches Produkt
2%

Common Lampions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lampions 65/100 on Amazon Germany — Worth a look. The niche generates €98K/yr across 56 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved +58.2% over the last 90 days.
Search demand for Lampions on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 4.2× the quietest.