Is Lampions profitable to sell on Amazon Germany?

Flapen scores Lampions 65 out of 100 on Amazon Germany, a Pass. Shoppers spend €98K a year across 56 tracked products. 1 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew +58.2% in the last 90 days.

How competitive is the Lampions niche on Amazon Germany?

39 brands and 68 sellers compete in Lampions on Amazon Germany. The top 5 Lampions products take 35% of clicks, and the top 5 brands take 41%.

What do buyers complain about in Lampions?

Lampions buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Montage/Installation. An estimated 1.7% of orders come back.

When does demand for Lampions peak?

Search demand for Lampions on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Lampions niche?

Lampions sells for €13.03 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.00 to €25.26. The average product has 182 reviews, the count a new listing must catch up to.

Lampions

Pass

Lampions scores 65 out of 100, a Pass. Shoppers spend an estimated $98K a year here, search demand grew +58.2% this quarter, and an estimated 1.7% of orders come back.

Filters No Dominant Brand

Flapen Score: 65
65 / 100Top 7% of 678 Beleuchtung niches · +18 vs the category median of 47
Market size: €98K/yr233K searches / yr
90-day growth: +58.2%search demand this quarter
Competition: 35%top-5 click share · 39 brands · 68 sellers

Flapen Score

Lampions against its category

The dotted line is the Beleuchtung average. Past it, Lampions is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Lampions market on Amazon at a glance

Shoppers on Amazon Germany searched for Lampions 233K times last year and spent an estimated €98K. The top 5 brands take 41% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months: 233K
Growth, 90 days vs prior 90: +58.2%
Conversion, latest week: 3.2%
Market size, estimated: €98Ka year
Peak month: August4.2× the quietest month
Top search term: lampions weiß46K searches a year

02 · Price

A sale here is worth €13.03.

Listings sell for €13.03 on average, from €4.00 to €25.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.03 that is €1K to €3K a year per listing.

Average price: €13.03under the $15 to $100 sweet spot
Price range: €4.00–€25.26
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #170 within Innenbeleuchtung. It carries 182 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 96%
Out of stock, average day: 22.1%
Average rank: #170in Innenbeleuchtung
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 182per listing
Listings tracked: 56

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 1Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Lampions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

35%

Top 20: 68%

Open market

53%

Brand 111%
Brand 210%
Brand 37%
Brand 46%
Brand 56%
Brand 66%

Demand

Lampions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Lampions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lampions weiß46K/yr +50.8%4.7% conv.
papierlaternen35K/yr +64.3%1.2% conv.
papier lampions19K/yr +80.2%1.8% conv.
lampions bunt21K/yr +56.8%1.5% conv.
papierlampion18K/yr +62.8%2.0% conv.
lampions grün13K/yr +90.9%3.0% conv.
papierlaterne18K/yr +4.4%1.3% conv.
papierlampions6K/yr +128.2%1.6% conv.
lampions papier5K/yr +147.9%1.6% conv.
lampions salbeigrün4K/yr +91.2%4.0% conv.

Reviews and returns

What reviews say buyers love and hate about Lampions

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Farbe”

18%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.7%of orders come back

“Keinen Euro wert”

A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Lampions questions

Answered from the same tracked data.

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