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54

lampenschirm

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 41Growth 7Conversion 6Competition 93Returns 43Price range 77Avg price 85Brand share 96Review moat 84Quality gap 63

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great€18.88

avg listing price — sweet spot $15–$100

Review moat

Great322.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great€6.05–€46.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Market size

Okay€212K

€212K/yr · 2.4M searches

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, lampenschirm is a €212K/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
13K–15K
avg 0–100/product
Revenue / yr
€236K–€283K
units × avg price
Launch success
14%
3 of 21 new (360d)
Conversion rate
0.5%
Avg BSR
#185
Page quality
0%
Prime
86%
Sponsored
74%
Out of stock
13.8%
Avg brand age
35 months
Avg seller age
188 days

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

94

Top-5 brand share

31%

Top 20: 70%

Top-5 click share

22%

Top 20: 53%

Open market

65%

  • Osasy10%
  • Mumjooyi8%
  • Eastlion5%
  • NCOALE4%
  • HuaMuDM4%
  • REV4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.2×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4K4%€8K6%€13K8%€17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 97 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen28%

“Super Lampe”

Qualität insgesamt17%

“super Qualität”

Gesamtgröße11%

“Passt”

Design insgesamt9%

“Super Design”

beworben Vs Tatsächliches Produkt7%

“Produkt entspricht der Beschreibung”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

Montage/Installation5%

“Leicht zu installieren, stabil”

Benutzerfreundlichkeit4%

“Einfache Handhabung”

Stärke2%

“robust”

Form/Stil1%

“Stylisch & Modern”

What buyers complain about

Gesamtgröße17%

“Außerdem ist er zu groß, was die Abstandsdrähte vertikal sich seitlich abbiegen”

Qualität insgesamt10%

“Qualität minderwertig”

Helligkeit/Glanz/Glühen6%

“Beleuchtung funktioniert nicht mehr”

Montage/Installation5%

“Ein bisschen knifflig zum installieren”

beworben Vs Tatsächliches Produkt4%

“Von den Bildern getäuscht”

Funktionalität insgesamt4%

“Funktioniert teilweise”

Montage3%

“Bei Wind ist die Halterung zu locker”

Ethischer Handel/Fairer Handel3%

“Betrug”

Farbe3%

“Abweichung der Farbe”

Preis-Leistungs-Verhältnis2%

“Keinen Euro wert”

Top return reasons

Gesamtgröße70%
Farbe5%
Qualität insgesamt4%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt2%
Helligkeit/Glanz/Glühen2%
Materialqualität2%
Kompatibilität – insgesamt2%
Funktionalität insgesamt2%
Montage/Installation1%

Common questions

Is lampenschirm profitable to sell on Amazon Germany?
The niche generates €212K/yr across 97 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the lampenschirm niche?
64 brands and 94 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in lampenschirm?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 3.9%.
When does demand for lampenschirm peak?
Demand peaks in Jan–Feb–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the lampenschirm niche?
Listings span €6.05–€46.89; the average listing price is €18.88 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.

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