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Länglich

Fail

Demand is soft, at -39.6% this quarter, so Länglich is a Fail.

Flapen Score
41
41 / 100
Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47
Market size
€140K/yr336K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
52%top-5 click share · 11 brands · 22 sellers

Flapen Score

Länglich against its category

The dotted line is the Beleuchtung average. Past it, Länglich is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Länglich market on Amazon at a glance

Shoppers on Amazon Germany searched for Länglich 336K times last year and spent an estimated €140K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €140K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
0.6%
Market size, estimated
€140Ka year
Peak month
January2.0× the quietest month
Top search term
schienensystem lampen94K searches a year

02 · Price

A sale here is worth €74.65.

Listings sell for €74.65 on average, from €9.97 to €139.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €74.65 that is €0 to €7K a year per listing.

Average price
€74.65inside the $15 to $100 sweet spot
Price range
€9.97–€139.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #132 within Innenbeleuchtung. It carries 180 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
85%
Out of stock, average day
7.5%
Average rank
#132in Innenbeleuchtung
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
180per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Länglich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

5%

  • Brand 148%
  • Brand 221%
  • Brand 320%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Länglich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Länglich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schienensystem lampen94K/yr
  • schienensystem23K/yr
  • led schienensystem23K/yr
  • deckenlampe lang20K/yr
  • qazqa20K/yr
  • lichtschienensystem decke15K/yr
  • lampe schienensystem15K/yr
  • deckenlampe schienensystem14K/yr
  • länglich20K/yr
  • deckenlampe länglich11K/yr

Reviews and returns

What reviews say buyers love and hate about Länglich

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Helligkeit/Glanz/Glühen”
25%of negative reviews mention “Qualität insgesamt”
2.7%of orders come back
“Miserable Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Länglich questions

Answered from the same tracked data.