Skip to content

Innocreo

soft demand (-85.0% this quarter) — Innocreo doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 514 of 678 Beleuchtung niches · −7 vs the category median of 47

Market size 13Growth 0Conversion 14Competition 75Returns 98Price range 85Avg price 95Brand share 2Review moat 98Quality gap 19
This niche Category average · 678 niches

Is Innocreo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Innocreo is a €51K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Innocreo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -85.0% over the last 90 days and 1.2% of searches end in a purchase.

€51K

revenue / yr

Units sold / yr5K
Search volume / yr-85.0%186K
Conversion rate1.2%
Avg price€23.59

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 11
Top-5 product click share40%
Open market1%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement62%
New entrants (1y)25· 0 succeeded
Avg rating4.7★
Avg reviews38

Top Innocreo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

0%

  • Generisch59%
  • Lunalume15%
  • InnoCreo12%
  • Lampshade Project11%
  • kalb Material für Möbel2%
  • HuaMuDM1%

Innocreo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR1.2%Products34Brands6Top 5 Brands99%OOS Rate1.5%Rating4.7★Reviews38Avg BSR#386
5K3KMar '26Mar '26Apr '26May '26May '26Jun '26

Top Innocreo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lampenschirm für herrnhuter stern67K/yr
  • herrnhuter lampenschirm59K/yr
  • lampenschirm herrnhuter stern18K/yr
  • innocreo15K/yr
  • innocreo lampenschirm8K/yr
  • lampenschirme für herrnhuter sterne6K/yr
  • lunalume6K/yr
  • lampenschirm herrnhuter4K/yr
  • innocreo lampenschirm herrnhuter3K/yr

What reviews say buyers love and hate about Innocreo

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Helligkeit/Glanz/Glühen35%

Super Lampenschirm

Qualität insgesamt24%

Super Qualität

Gesamtgröße15%

Passt

Design insgesamt5%

Sieht sehr elegant aus

Benutzerfreundlichkeit3%

Leichtes anbringen, passen perfekt

What buyers complain about

83% of reviews
Preis-Leistungs-Verhältnis18%

Für das Geld fraglich

Farbe13%

Licht ist leider recht gelblich

Haltbarkeit12%

Tolles Teil, leider ist er mir beim aufhängen runtergefallen und der Korb mit den Stäbchen zerbrochen

Gesamtgröße8%

sie passen nicht optimal

Qualität insgesamt7%

Qualitativ nicht unbedingt hochwertig

Innocreo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Defekt Material/Teile
9%
3Farbe
6%
4Qualität insgesamt
4%
5beworben Vs Tatsächliches Produkt
4%

Common Innocreo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Innocreo 40/100 on Amazon Germany — Skip it. The niche generates €51K/yr across 34 tracked products. 0 of 25 products launched in the last 360 days are still selling. Search demand moved -85.0% over the last 90 days.
Innocreo buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Farbe, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.5%.