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Indirekte Beleuchtung

Fail

Demand is soft, at -46.3% this quarter, so Indirekte Beleuchtung is a Fail.

Flapen Score
38
38 / 100
Ranks 550 of 678 Beleuchtung niches · −9 vs the category median of 47
Market size
€447K/yr686K searches / yr
90-day growth
-46.3%search demand this quarter
Competition
58%top-5 click share · 10 brands · 77 sellers

Flapen Score

Indirekte Beleuchtung against its category

The dotted line is the Beleuchtung average. Past it, Indirekte Beleuchtung is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indirekte Beleuchtung market on Amazon at a glance

Shoppers on Amazon Germany searched for Indirekte Beleuchtung 686K times last year and spent an estimated €447K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €447K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-46.3%
Conversion, latest week
1.1%
Market size, estimated
€447Ka year
Peak month
October2.8× the quietest month
Top search term
govee stehlampe217K searches a year

02 · Price

A sale here is worth €61.43.

Listings sell for €61.43 on average, from €10.34 to €127.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €61.43 that is €31K to €46K a year per listing.

Average price
€61.43inside the $15 to $100 sweet spot
Price range
€10.34–€127.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€31K–€46K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Innenbeleuchtung. It carries 1,825 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#52in Innenbeleuchtung
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,825per listing
Listings tracked
23

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Indirekte Beleuchtung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

77

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

6%

  • Brand 171%
  • Brand 212%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Indirekte Beleuchtung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Indirekte Beleuchtung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee stehlampe217K/yr
  • indirekte beleuchtung wohnzimmer91K/yr
  • ambient light40K/yr
  • indirektes licht35K/yr
  • ambientebeleuchtung wohnzimmer48K/yr
  • spezial- & stimmungsbeleuchtung32K/yr
  • beleuchtung wohnzimmer43K/yr
  • indirekte beleuchtung decke32K/yr
  • hue go22K/yr
  • philips hue go16K/yr

Reviews and returns

What reviews say buyers love and hate about Indirekte Beleuchtung

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Helligkeit/Glanz/Glühen”
6%of negative reviews mention “Preis-Leistungs-Verhältnis”
3.0%of orders come back
“der Preis dürfte schon kleiner sein”
A buyer, on “Preis-Leistungs-Verhältnis”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Indirekte Beleuchtung questions

Answered from the same tracked data.