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61

herbstdeko

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 83Conversion 4Competition 89Returns 78Price range 41Avg price 35Brand share 96Review moat 65Quality gap 70

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Growth

Great+80.5%

90-day search growth — must beat 0% to launch

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good881.34

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€0.77–€25.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.25

avg listing price — sweet spot $15–$100

Market size

Okay€101K

€101K/yr · 3.2M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, herbstdeko is a €101K/yr Amazon Germany market (3.2M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

herbstdeko market data

Units sold / yr
40K–50K
avg 100–250/product
Revenue / yr
€410K–€513K
units × avg price
Conversion rate
0.3%
Avg BSR
#928
Page quality
0%
Prime
96%
Sponsored
69%
Out of stock
39.2%
Avg brand age
31 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

121

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

26%

Top 20: 60%

Open market

65%

  • INNERSY9%
  • TETSMG7%
  • OTMVicor6%
  • ILovDaisy4%
  • Pipihome4%
  • PLACHIDAY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.5% search growth over the last 90 days.
400K300KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 224.4×

Top herbstdeko search terms

  • herbstdeko1.0M/yr
  • herbst318K/yr
  • herbst deko245K/yr
  • kürbis114K/yr
  • herbst dekoration295K/yr
  • kürbis deko257K/yr
  • autumn49K/yr
  • autumn decor41K/yr
  • deko herbst139K/yr
  • herbstdeko innen286K/yr
All search terms

Top herbstdeko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€9K12%€12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about herbstdeko

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“super Produkt”

Geruch17%

“Tolle Kerze riecht gut”

Preis-Leistungs-Verhältnis8%

“Preisleitung ist fair”

Pflanzenwachstum7%

“Die Samen sind schnell gekeimt”

Farbe7%

“Farblich sehr schön”

Design insgesamt7%

“Das schlichte Design passt zu vielen Outfits”

Geschmack insgesamt4%

“Sehr lecker”

Frische3%

“ganz frische Qualität”

beworben Vs Tatsächliches Produkt3%

“Sieht aus wie auf dem foto”

Materialqualität2%

“Top Material und Qualität”

What buyers complain about

Geruch30%

“Stinkt”

Qualität insgesamt13%

“Qualität ungenügend”

Funktionalität insgesamt7%

“Unbrauchbar”

Preis-Leistungs-Verhältnis7%

“Absolut keine Kaufempfehlung für den Preis”

Farbe4%

“Zwickel ist immer grau, das sieht etwas seltsam aus”

Haltbarkeit4%

“Fesseln extrem und fallen auseinander”

Materialqualität4%

“Ich war erst skeptisch, weil sie aus ganz leichten Plastik sind”

Pflanzenwachstum4%

“Leider gingen weniger als 50 % der Samen unter gleichen Bedingungen auf”

Akkulaufzeit2%

“Finde aber das es schnell leer ist also die Batterien sind schnell aufgebraucht”

Helligkeit/Glanz/Glühen2%

“leuchtet nicht sehr lange”

Top return reasons

Gesamtgröße28%
Farbe11%
beworben Vs Tatsächliches Produkt10%
Materialqualität8%
Geruch7%
Qualität insgesamt6%
Dünn5%
Breite4%
Funktionalität insgesamt3%
Anzeigefarben2%

Common questions

Is herbstdeko profitable to sell on Amazon Germany?
The niche generates €101K/yr across 74 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +80.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the herbstdeko niche?
62 brands and 121 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in herbstdeko?
Top complaints mined from reviews: Geruch, Qualität insgesamt, Funktionalität insgesamt. The return rate is 1.8%.
When does demand for herbstdeko peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 224.4× the quietest.
What does it cost to enter the herbstdeko niche?
Listings span €0.77–€25.08; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.