Skip to content

Herbstdeko

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.3% of searches, so Herbstdeko is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 678 Beleuchtung niches · +14 vs the category median of 47
Market size
€101K/yr3.2M searches / yr
90-day growth
+80.5%search demand this quarter
Competition
26%top-5 click share · 62 brands · 121 sellers

Flapen Score

Herbstdeko against its category

The dotted line is the Beleuchtung average. Past it, Herbstdeko is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbstdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Herbstdeko 3.2M times last year and spent an estimated €101K. The top 5 brands take 31% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +80.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+80.5%
Conversion, latest week
0.3%
Market size, estimated
€101Ka year
Peak month
September224.4× the quietest month
Top search term
herbstdeko1.0M searches a year

02 · Price

A sale here is worth €10.25.

Listings sell for €10.25 on average, from €0.77 to €25.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At €10.25 that is €1K to €3K a year per listing.

Average price
€10.25under the $15 to $100 sweet spot
Price range
€0.77–€25.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 39.2% of listings are out of stock. The average listing ranks #928 within Lichterketten. It carries 881 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
39.2%
Average rank
#928in Lichterketten
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
881per listing
Listings tracked
74

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Herbstdeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

121

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

26%

Top 20: 60%

Open market

65%

  • Brand 19%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Herbstdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 224.4×

Search terms

Top Herbstdeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herbstdeko1.0M/yr
  • herbst318K/yr
  • herbst deko245K/yr
  • kürbis114K/yr
  • herbst dekoration295K/yr
  • kürbis deko257K/yr
  • autumn49K/yr
  • autumn decor41K/yr
  • deko herbst139K/yr
  • herbstdeko innen286K/yr

Reviews and returns

What reviews say buyers love and hate about Herbstdeko

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Geruch”
1.8%of orders come back
“Stinkt”
A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Herbstdeko questions

Answered from the same tracked data.