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Helldivers 2

Fail

Shoppers spend an estimated $10K a year here, so Helldivers 2 is a Fail.

Flapen Score
34
34 / 100
Ranks 611 of 678 Beleuchtung niches · −13 vs the category median of 47
Market size
€10K/yr61K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
60%top-5 click share · 6 brands · 13 sellers

Flapen Score

Helldivers 2 against its category

The dotted line is the Beleuchtung average. Past it, Helldivers 2 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helldivers 2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Helldivers 2 61K times last year and spent an estimated €10K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
0.7%
Market size, estimated
€10Ka year
Peak month
December2.7× the quietest month
Top search term
helldivers 240K searches a year

02 · Price

A sale here is worth €23.55.

Listings sell for €23.55 on average, from €6.02 to €51.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €23.55 that is €0 to €2K a year per listing.

Average price
€23.55inside the $15 to $100 sweet spot
Price range
€6.02–€51.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #35,797 within Innenbeleuchtung. It carries 10 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
13.2%
Average rank
#35,797in Innenbeleuchtung
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
10per listing
Listings tracked
19

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Helldivers 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€518€1K€2K€2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 falling

Sellers

13

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Helldivers 248%
  • Yanbooch19%
  • Lampephoto.fr18%
  • McFarlane7%
  • GTOTd6%
  • Dark Horse Comics2%

Demand

Helldivers 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Helldivers 2

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Materialqualität”
100%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Leider zu klein”
A buyer, on “Gesamtgröße”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Helldivers 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data