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Harry Potter Kerzen

Harry Potter Kerzen shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-51.1% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 27% of 678 Beleuchtung niches · +5 vs the category median of 47

Market size 24Growth 0Conversion 40Competition 71Returns 53Price range 64Avg price 81Brand share 88Review moat 86Quality gap 84
This niche Category average · 678 niches

Is Harry Potter Kerzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Harry Potter Kerzen is a €95K/yr Amazon Germany market (173K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Harry Potter Kerzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -51.1% over the last 90 days and 3.2% of searches end in a purchase.

€95K

revenue / yr

Units sold / yr8K
Search volume / yr-51.1%173K
Conversion rate3.2%
Avg price€17.36

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers27 · 76
Top-5 product click share42%
Open market53%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews287

Top Harry Potter Kerzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€14K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

76

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

42%

Top 20: 86%

Open market

47%

  • Eldnacele17%
  • Besight11%
  • Xndryan8%
  • MozkeTo196%
  • Dixmas5%
  • Tyreses5%

Harry Potter Kerzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR3.2%Products32Brands27Top 5 Brands47%OOS Rate37.0%Rating4.2★Reviews287Avg BSR#446
40K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.9×

Top Harry Potter Kerzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter kerzen37K/yr
  • harry potter kerze16K/yr
  • harry potter kerzen mit zauberstab29K/yr
  • schwebende kerzen harry potter39K/yr
  • fliegende kerzen harry potter14K/yr
  • fliegende kerzen26K/yr
  • harry potter schwebende kerzen11K/yr
  • harry potter candle1K/yr
  • fliegende kerzen harry potter mit zauberstab93/yr
  • harry potter kerzen fliegen5/yr

What reviews say buyers love and hate about Harry Potter Kerzen

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Helligkeit/Glanz/Glühen21%

Coole Kerzen

Geschenk Zweck16%

Ein sehr schönes kleines Geschenk mit Charme und Humor

beworben Vs Tatsächliches Produkt9%

Wie angekündigt

Qualität insgesamt9%

Top Qualität

Akkulaufzeit6%

Braucht viele Batterien

What buyers complain about

71% of reviews
Akkulaufzeit23%

Wirklich schön leider müssen oft die Batterien gewechselt werden

Preis-Leistungs-Verhältnis10%

Geldverschwendung

Funktionalität insgesamt8%

Zauberstab geht nicht

Qualität insgesamt6%

Billiger Schund

Haltbarkeit6%

Nach nicht einmal 2 Monaten hängen nur noch 5 von 10 Kerzen, weil der Kleber nicht an den Deckenplatten hält

Harry Potter Kerzen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
34%
2Gesamtgröße
13%
3Defekt Material/Teile
12%
4Qualität insgesamt
7%
5Akkulaufzeit
5%

Common Harry Potter Kerzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Kerzen 52/100 on Amazon Germany — Worth a look. The niche generates €95K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -51.1% over the last 90 days.
Search demand for Harry Potter Kerzen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 32.9× the quietest.