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52

harry potter kerzen

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-51.1% this quarter) keeps it on the watch list.

Market size 24Growth 0Conversion 40Competition 71Returns 53Price range 64Avg price 81Brand share 88Review moat 86Quality gap 84

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great287.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.36

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.08–€31.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€95K

€95K/yr · 173K searches

Growth

Bad-51.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, harry potter kerzen is a €95K/yr Amazon Germany market (173K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

harry potter kerzen market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€104K–€139K
units × avg price
Conversion rate
3.2%
Avg BSR
#446
Page quality
0%
Prime
94%
Sponsored
91%
Out of stock
37.0%
Avg brand age
27 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

76

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

42%

Top 20: 86%

Open market

47%

  • Eldnacele17%
  • Besight11%
  • Xndryan8%
  • MozkeTo196%
  • Dixmas5%
  • Tyreses5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.1% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.9×

Top harry potter kerzen search terms

  • harry potter kerzen37K/yr
  • harry potter kerze16K/yr
  • harry potter kerzen mit zauberstab29K/yr
  • schwebende kerzen harry potter39K/yr
  • fliegende kerzen harry potter14K/yr
  • fliegende kerzen26K/yr
  • harry potter schwebende kerzen11K/yr
  • harry potter candle1K/yr
  • fliegende kerzen harry potter mit zauberstab93/yr
  • harry potter kerzen fliegen5/yr
All search terms

Top harry potter kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€10K15%€14K20%€19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about harry potter kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen21%

“Coole Kerzen”

Geschenk Zweck16%

“Ein sehr schönes kleines Geschenk mit Charme und Humor”

beworben Vs Tatsächliches Produkt9%

“Wie angekündigt”

Qualität insgesamt9%

“Top Qualität”

Akkulaufzeit6%

“Braucht viele Batterien”

Fernbedienung4%

“Das Highlight: Die Zauberstab-Fernbedienung”

Preis-Leistungs-Verhältnis4%

“lohnt sich”

Montage/Installation4%

“Kinderleichte Montage”

Benutzerfreundlichkeit3%

“Schön atmosphärisch - super einfach anzubringen und zu bedienen”

Design insgesamt3%

“Atmosphäre und Design”

What buyers complain about

Akkulaufzeit23%

“Wirklich schön leider müssen oft die Batterien gewechselt werden”

Preis-Leistungs-Verhältnis10%

“Geldverschwendung”

Funktionalität insgesamt8%

“Zauberstab geht nicht”

Qualität insgesamt6%

“Billiger Schund”

Haltbarkeit6%

“Nach nicht einmal 2 Monaten hängen nur noch 5 von 10 Kerzen, weil der Kleber nicht an den Deckenplatten hält”

beworben Vs Tatsächliches Produkt5%

“Allerdings ist das Produktbild leider auch irreführend”

Geschenk Zweck3%

“War ein weihnachtsgeschenk und leider defekt”

Helligkeit/Glanz/Glühen3%

“Ein paar Kerzen leuchten nicht”

Benutzerfreundlichkeit3%

“ist ein wenig Arbeit nötig.”

Lackqualität3%

“Mist, müssen neu verputzen und ausmalen”

Top return reasons

Funktionalität insgesamt34%
Gesamtgröße13%
Defekt Material/Teile12%
Qualität insgesamt7%
Akkulaufzeit5%
beworben Vs Tatsächliches Produkt4%
Haftung/Klebrigkeit4%
Fernbedienung4%
Materialqualität2%
Add-Ons/Anhänge2%

Common questions

Is harry potter kerzen profitable to sell on Amazon Germany?
The niche generates €95K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -51.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the harry potter kerzen niche?
27 brands and 76 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in harry potter kerzen?
Top complaints mined from reviews: Akkulaufzeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 2.9%.
When does demand for harry potter kerzen peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 32.9× the quietest.
What does it cost to enter the harry potter kerzen niche?
Listings span €6.08–€31.11; the average listing price is €17.36 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.