Is Halogen G9 profitable to sell on Amazon Germany?

Flapen scores Halogen G9 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €103K a year across 20 tracked products. Search demand grew -43.9% in the last 90 days.

How competitive is the Halogen G9 niche on Amazon Germany?

14 brands and 60 sellers compete in Halogen G9 on Amazon Germany. The top 5 Halogen G9 products take 65% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Halogen G9?

Halogen G9 buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Gesamtgröße. An estimated 0.9% of orders come back.

When does demand for Halogen G9 peak?

Search demand for Halogen G9 on Amazon Germany peaks in Jan–Feb–Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Halogen G9 niche?

Halogen G9 sells for €8.10 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.84 to €16.44. The average product has 1,901 reviews, the count a new listing must catch up to.

Halogen G9

Fail

Demand is soft, at -43.9% this quarter, so Halogen G9 is a Fail.

Flapen Score: 41
41 / 100Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47
Market size: €103K/yr82K searches / yr
90-day growth: -43.9%search demand this quarter
Competition: 65%top-5 click share · 14 brands · 60 sellers

Flapen Score

Halogen G9 against its category

The dotted line is the Beleuchtung average. Past it, Halogen G9 is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Halogen G9 market on Amazon at a glance

Shoppers on Amazon Germany searched for Halogen G9 82K times last year and spent an estimated €103K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: -43.9%
Conversion, latest week: 15.5%
Market size, estimated: €103Ka year
Peak month: December3.8× the quietest month
Top search term: g9 halogen18K searches a year

02 · Price

A sale here is worth €8.10.

Listings sell for €8.10 on average, from €3.84 to €16.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €8.10 that is €2K to €4K a year per listing.

Average price: €8.10under the $15 to $100 sweet spot
Price range: €3.84–€16.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #37 within Leuchtmittel. It carries 1,901 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 2.9%
Average rank: #37in Leuchtmittel
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,901per listing
Listings tracked: 20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Halogen G9 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

Brand 122%
Brand 219%
Brand 312%
Brand 412%
Brand 511%
Brand 65%

Demand

Halogen G9 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Halogen G9 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

g9 halogen18K/yr -26.7%11.2% conv.
halogen g923K/yr -42.7%9.8% conv.
g9 40w8K/yr -45.1%12.8% conv.
osram halopin pro 40w 460lm6K/yr -56.8%20.2% conv.
halogen leuchtmittel g97K/yr -63.4%8.8% conv.
halogen g9 40w4K/yr -39.7%14.5% conv.
osram halopin 230v 33w4K/yr -46.7%15.3% conv.
g9 40 watt3K/yr -41.8%7.6% conv.
g9 halogen leuchtmittel4K/yr -69.6%7.8% conv.
halogenlampe g93K/yr -58.6%9.7% conv.

Reviews and returns

What reviews say buyers love and hate about Halogen G9

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Helligkeit/Glanz/Glühen”

18%of negative reviews mention “Haltbarkeit”

0.9%of orders come back

“Schön 4 Stück nach 27 Monaten defekt und flackern”

A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Halogen G9 questions

Answered from the same tracked data.

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