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Halloween Kerzen

Fail

The top 5 products take 100% of clicks, so Halloween Kerzen is a Fail.

Flapen Score
37
37 / 100
Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 47
Market size
€4K/yr54K searches / yr
90-day growth
+60.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Halloween Kerzen against its category

The dotted line is the Beleuchtung average. Past it, Halloween Kerzen is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Kerzen 54K times last year and spent an estimated €4K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+60.2%
Conversion, latest week
0.5%
Market size, estimated
€4Ka year
Peak month
October142.7× the quietest month
Top search term
halloween kerzen19K searches a year

02 · Price

A sale here is worth €14.48.

Listings sell for €14.48 on average, from €12.27 to €17.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.48 that is €0 to €1K a year per listing.

Average price
€14.48under the $15 to $100 sweet spot
Price range
€12.27–€17.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 46.9% of listings are out of stock. The average listing ranks #285 within Innenbeleuchtung. It carries 406 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
46.9%
Average rank
#285in Innenbeleuchtung
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
406per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Halloween Kerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 238%
  • Brand 322%

Demand

Halloween Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26NovDecJanMarJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 142.7×

Search terms

Top Halloween Kerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween kerzen19K/yr
  • halloween kerze16K/yr
  • halloween kerzen led4K/yr
  • kerze halloween3K/yr
  • halloween candle3K/yr
  • halloween led kerzen4K/yr
  • kerzen halloween4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Kerzen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Produktzustand”
1.8%of orders come back
“Retoure wieder versandt”
A buyer, on “Produktzustand”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Halloween Kerzen questions

Answered from the same tracked data.