Is gu4 led profitable to sell on Amazon Germany?

The niche generates €43K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (32/100).

How competitive is the gu4 led niche?

12 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in gu4 led?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 3.9%.

When does demand for gu4 led peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the gu4 led niche?

Listings span €4.81–€19.90; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

gu4 led

Skip it

Soft demand (-48.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Good924.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.39

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Price range

Okay€4.81–€19.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€43K

€43K/yr · 83K searches

Growth

Bad-48.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, gu4 led is a €43K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

gu4 led market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €57K–€68K; units × avg price
Conversion rate: 4.5%
Avg BSR: #727
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 18.6%
Avg brand age: 46 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

Caldarax33%
GOHDLAMP23%
Osram11%
Akynite10%
Allesgute7%
SANSUN4%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top gu4 led search terms

gu4 led23K/yr -48.8%3.7% conv.
gu4 led 12v warmweiß11K/yr -55.3%5.1% conv.
mr11 led 12v8K/yr -38.0%7.1% conv.
gu48K/yr -45.4%1.6% conv.
led gu410K/yr -55.4%3.4% conv.
mr11 led5K/yr -36.5%4.0% conv.
gu 4 led 12v warmweiß4K/yr -37.7%6.2% conv.
mr114K/yr -42.2%5.5% conv.
mr11 gu4 led4K/yr -49.7%5.8% conv.
gu4 led 12v4K/yr -61.0%1.9% conv.

All search terms

Top gu4 led products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caldarax 6 Stück GU4 MR11 3W LED Spot Ersetzt 20W 30W Halogenlampen Reflektor Warmweiß 3000K 300LM AC/DC 12V-24V Nicht Dimmbar 120 Abstrahlwinkel mit Schutzglas 35mm*35mm

Caldarax€12.964.6★1,916 rev

GOHDLAMP GU4 LED Warmweiß Spot Light MR11 LED Glühbirnen Nicht Dimmbar 6 Stück GU4 LED 12V 3W Ersetzt 30W Halogenlampen Reflektor 2700K 540LM AC/DC 11V-14V GU4.0-Sockel

GOHDLAMP€12.784.4★320 rev

OSRAM MR11 LED Reflektorlampe mit GU4 Sockel Warmweiss (2700K) Glas Spot 4 20W Ersatz für 35W-Reflektorlampe LED STAR MR11 12 V Warmweiß

Osram€5.084.3★156 rev

MR11 GU4 2 W LED Warmweiß 3000 K 250 lm 35 mm kleine Größe AC DC 12 V-24 V 120 Winkel mit Glasabdeckung MR11 10 W-20 W Halogen-Ersatz energiesparende GU4 12 V Spotlampe 4 Stück

Akynite€8.554.4★1,407 rev

Caldarax 8 Stück MR11 GU4 Halogenlampen Reflektor Leuchtmittel 20W 12V Warmweiß 2700K Dimmbar Halogen Spot Strahler 250LM 30Abstrahlwinkel 35mm*35mm

Caldarax€10.334.6★1,371 rev

Newest

by launch date

LEDVANCE 10er LED MR11 Spot GU4 3 5W Warmweiß 2700K 345lm 36 12V AC/DC Ersetzt 35W Halogen 10er SPARPACK

LEDVANCE€19.901 rev

5mo ago

Noobibaba MR11 LED Lampe MR11 GU4 LED 12V Warmweiß 3W 38 Grad Nicht-Dimmbar 25W Halogen Glühlampe Ersetzt 6er Pack

Noobibaba€15.823 rev

8mo ago

Akynite GU4 LED 2W Warmweiß 3000K 250LM 120 Grad MR11 10W-20W Halogen Ersatz GU4 MR11 12V-24V AC DC LED Einbaustrahler Warmweiß für Wohnwagen 6 Stück

Akynite€11.001,407 rev

1y ago

EASYIVY MR11 Halogenlampen 12V 20W Dimmbar GU4 Halogen Spot Glühbirne mit Glasabdeckung Warmweiß 2700K 35mm Durchmesser Reflektor Strahler MR11 für Einbauleuchten Landschaftsbeleuchtung 6 Stück

EASYIVY€7.57415 rev

2y ago

GOHDLAMP GU4 LED Warmweiß Spot Light MR11 LED Glühbirnen Nicht Dimmbar 6 Stück GU4 LED 12V 3W Ersetzt 30W Halogenlampen Reflektor 2700K 540LM AC/DC 11V-14V GU4.0-Sockel

GOHDLAMP€12.78320 rev

2y ago

What buyers say about gu4 led

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen29%

“Super Lampen”

Preis-Leistungs-Verhältnis15%

“Bester Preis”

beworben Vs Tatsächliches Produkt14%

“Genau so soll es sein”

Qualität insgesamt14%

“Super Qualität”

Gesamtgröße12%

“Passt”

Farbe3%

“Haben gepasst gute Farbe”

Haltbarkeit2%

“Leuchtet seit einem Jahr perfekt”

Montage/Installation1%

“Damit wird eine Neuinstallation nicht erforderlich”

Design insgesamt1%

“Das elegante Glasspot-Design wirkt hochwertig”

Effizienz1%

“Funktioniert super”

What buyers complain about

Gesamtgröße18%

“Passt nicht”

Haltbarkeit15%

“Keine gute Haltbarkeit”

Qualität insgesamt14%

“Müll”

Farbe12%

“Nicht wirklich warmweiß”

Helligkeit/Glanz/Glühen7%

“Sind nicht heller wie 10 W”

Geräuschpegel4%

“gaben Geräusche ab.”

Heizung3%

“Farbtemperatur deutlich "kühler" als angegeben.”

Entflammbar3%

“Flackert extrem”

Preis-Leistungs-Verhältnis1%

“sind sie zu teuer.”

Defekt Material/Teile1%

“Viele defekt nach 2 Jahren”

Top return reasons

Gesamtgröße71%

Kompatibilität – insgesamt7%

Funktionalität insgesamt6%

Helligkeit/Glanz/Glühen4%

Farbe3%

Defekt Material/Teile2%

beworben Vs Tatsächliches Produkt2%

Montage1%

Stärke1%

Haltbarkeit0%

Common questions

Is gu4 led profitable to sell on Amazon Germany?: The niche generates €43K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (32/100).
How competitive is the gu4 led niche?: 12 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in gu4 led?: Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 3.9%.
When does demand for gu4 led peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the gu4 led niche?: Listings span €4.81–€19.90; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.