Is gu10 fassung profitable to sell on Amazon Germany?

The niche generates €70K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (35/100).

How competitive is the gu10 fassung niche?

10 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in gu10 fassung?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Einfache Reinigung. The return rate is 1.4%.

When does demand for gu10 fassung peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the gu10 fassung niche?

Listings span €5.72–€18.22; the average listing price is €9.94 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.

gu10 fassung

Skip it

Soft demand (-38.3% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good590.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.94

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.72–€18.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€70K

€70K/yr · 89K searches

Growth

Bad-38.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, gu10 fassung is a €70K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

gu10 fassung market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €80K–€99K; units × avg price
Conversion rate: 7.9%
Avg BSR: #423
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

DiCUNO48%
ISOLATECH16%
Sweet Led13%
VIIIVA5%
LteelDay4%
BEELUKY3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top gu10 fassung search terms

gu10 fassung54K/yr -37.3%5.8% conv.
gu 10 fassungen14K/yr -36.8%8.0% conv.
gu10 fassung mit kabel7K/yr -40.2%5.5% conv.
gu10 sockel5K/yr -45.1%7.9% conv.
gu 10 fassung4K/yr -31.1%6.7% conv.
fassung gu104K/yr -48.2%7.6% conv.

All search terms

Top gu10 fassung products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DiCUNO GU10 Fassung 15CM Silikon-Stromleitung 0.75mm VDE GU10 Keramiksockel für LED Glühlampe Halogen Hitzebeständigkeit bis 600 0-250V 0-300W 10er Set

DiCUNO€6.474.7★373 rev

Sweet Led GU10 Fassung für LED und Halogen Lampen (10 Stück)

Sweet Led€7.064.7★2,771 rev

ISOLATECH GU10 Brandschutz Keramik Fassungen VDE RoHS 230-250 Volt 2A max.100W 0 75mm 2 Kabel LED Halogen (hier: 10 Stück)

ISOLATECH€9.904.6★598 rev

DiCUNO GU10 Fassung 15CM Silikon-Stromleitung (0.75mm) VDE & CSA GU10 Keramiksockel für LED Glühlampe Halogen Hitzebeständigkeit bis 600 0-250V 0-300W 6er Set

DiCUNO€5.724.6★1,237 rev

ISOLATECH 10x GU10 Standard Keramikfassung max.250V/2A

ISOLATECH€5.904.7★428 rev

Newest

by launch date

20x MPS-Contact SOD11301 GU10 Fassung | Sockel für GU10 LED und Halogen | Leuchtmittel (20 Stück) inkl. 15cm Kabel 230V

MPS-Contact€7.960 rev

2mo ago

BEELUKY GU10 Fassung 20er Set Lampenfassung mit 15 cm Hochtemperatur-Silikonkabel (0.75mm) Keramiksockel für LED Glühlampe Halogen 300 Hitzebeständig 0-250V 0-300W

BEELUKY€9.197 rev

9mo ago

10er Pack GU10 Fassung mit Anschlussklemme und Installationsrohr Keramikbasis 15cm Silikonkabel Weißes Isolierrohr 250V für LED- und Halogenlampen Spotlights Downlights

LteelDay€11.9166 rev

9mo ago

Forepin 10er Set Einbaustrahler LED Rahmen Ø68mm GU10 Einbauspot Deckenspots Inkl. GU10 Fassung 30 Schwenkbar Einbaurahmen LED Spots 230V für Einbaubeleuchtung

Forepin€18.2234 rev

10mo ago

10x Moderne Einbaustrahler Rahmen GU10 Einbauleuchten inkl. GU10 Fassung Decken Spot Weiß Rund 30 Schwenkbar Einbauspots Rahmen Außendurchmesser: 90mm Ausschnitt Ø65-80mm (Ohne Leuchtmittel)

VIIIVA€18.03158 rev

1y ago

What buyers say about gu10 fassung

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Alles bestens, top Qualität zum unschlagbaren Preis”

beworben Vs Tatsächliches Produkt15%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis15%

“super Preis”

Gesamtgröße14%

“Passt immer”

Materialqualität8%

“Die Fassungen sind vom Material her in Ordnung”

Funktionalität insgesamt4%

“war ohne Probleme möglich”

Rahmenqualität4%

“Und die Rahmen sind sehr einfach zum einbauen”

Haltbarkeit2%

“Ordentlich verarbeitet, die Leuchtmittel lassen sich leicht einsetzen und halten gut - passt”

Einfache Reinigung2%

“Schnell, effizient, sauber”

Stromverbrauch2%

“Schnell, effizient, sauber”

What buyers complain about

Gesamtgröße30%

“Fixierring passt nicht korrekt”

Qualität insgesamt10%

“Qualität mieserabel”

Einfache Reinigung10%

“Die Leuchtmittel halten nicht sauber in der Fassung”

Dicke10%

“Sind etwas dicker/größer als der Standard”

Konnektivität – insgesamt10%

“Anmerkung: die Verbindungsstücke sind nicht dicht, falls man nach soetwas suchen sollte”

Top return reasons

Gesamtgröße51%

Kompatibilität – insgesamt12%

Qualität insgesamt5%

Funktionalität insgesamt5%

Defekt Material/Teile5%

Zertifizierungen4%

Farbe3%

Montage/Installation3%

Design insgesamt2%

Rahmenqualität2%

Common questions

Is gu10 fassung profitable to sell on Amazon Germany?: The niche generates €70K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (35/100).
How competitive is the gu10 fassung niche?: 10 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in gu10 fassung?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Einfache Reinigung. The return rate is 1.4%.
When does demand for gu10 fassung peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the gu10 fassung niche?: Listings span €5.72–€18.22; the average listing price is €9.94 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.