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Gu10 Fassung

Fail

Demand is soft, at -38.3% this quarter, so Gu10 Fassung is a Fail.

Flapen Score
35
35 / 100
Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47
Market size
€70K/yr89K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
75%top-5 click share · 10 brands · 19 sellers

Flapen Score

Gu10 Fassung against its category

The dotted line is the Beleuchtung average. Past it, Gu10 Fassung is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Fassung market on Amazon at a glance

Shoppers on Amazon Germany searched for Gu10 Fassung 89K times last year and spent an estimated €70K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
7.9%
Market size, estimated
€70Ka year
Peak month
November2.4× the quietest month
Top search term
gu10 fassung54K searches a year

02 · Price

A sale here is worth €9.94.

Listings sell for €9.94 on average, from €5.72 to €18.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €9.94 that is €5K to €7K a year per listing.

Average price
€9.94under the $15 to $100 sweet spot
Price range
€5.72–€18.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Innenbeleuchtung. It carries 590 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#423in Innenbeleuchtung
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
590per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Gu10 Fassung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 148%
  • Brand 216%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Gu10 Fassung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Gu10 Fassung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 fassung54K/yr
  • gu 10 fassungen14K/yr
  • gu10 fassung mit kabel7K/yr
  • gu10 sockel5K/yr
  • gu 10 fassung4K/yr
  • fassung gu104K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Fassung

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“Fixierring passt nicht korrekt”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gu10 Fassung questions

Answered from the same tracked data.