Skip to content

Gu10 Alexa

Fail

The top 5 brands take 100% of clicks, so Gu10 Alexa is a Fail.

Flapen Score
33
33 / 100
Ranks 618 of 678 Beleuchtung niches · −14 vs the category median of 47
Market size
€78K/yr90K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
94%top-5 click share · 5 brands · 20 sellers

Flapen Score

Gu10 Alexa against its category

The dotted line is the Beleuchtung average. Past it, Gu10 Alexa is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Alexa market on Amazon at a glance

Shoppers on Amazon Germany searched for Gu10 Alexa 90K times last year and spent an estimated €78K. All 5 brands take every click. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
4.2%
Market size, estimated
€78Ka year
Peak month
November3.5× the quietest month
Top search term
gu10 smart led26K searches a year

02 · Price

A sale here is worth €20.74.

Listings sell for €20.74 on average, from €6.70 to €42.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At €20.74 that is €21K to €26K a year per listing.

Average price
€20.74inside the $15 to $100 sweet spot
Price range
€6.70–€42.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
€21K–€26K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #49 within Leuchtmittel. It carries 1,973 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#49in Leuchtmittel
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,973per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gu10 Alexa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 53%

Demand

Gu10 Alexa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Gu10 Alexa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 smart led26K/yr
  • govee gu1022K/yr
  • gu10 smart9K/yr
  • gu10 rgb6K/yr
  • gu10 matter5K/yr
  • gu10 led smart6K/yr
  • gu10 alexa6K/yr
  • gu 10 smart led3K/yr
  • gu10 govee3K/yr
  • smart gu104K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Alexa

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Helligkeit/Glanz/Glühen”
24%of negative reviews mention “Konnektivität – insgesamt”
2.9%of orders come back
“Gibt immer wieder Probleme mit der Verbindung”
A buyer, on “Konnektivität – insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gu10 Alexa questions

Answered from the same tracked data.