Is Gu10 35w profitable to sell on Amazon Germany?

Flapen scores Gu10 35w 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €69K a year across 25 tracked products. Search demand grew -44.4% in the last 90 days.

How competitive is the Gu10 35w niche on Amazon Germany?

7 brands and 61 sellers compete in Gu10 35w on Amazon Germany. The top 5 Gu10 35w products take 56% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Gu10 35w?

Gu10 35w buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Defekt Material/Teile. An estimated 1.6% of orders come back.

What does it cost to enter the Gu10 35w niche?

Gu10 35w sells for €12.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.11 to €31.32. The average product has 3,092 reviews, the count a new listing must catch up to.

Gu10 35w

Fail

Demand is soft, at -44.4% this quarter, so Gu10 35w is a Fail.

Flapen Score: 38
38 / 100Ranks 550 of 678 Beleuchtung niches · −9 vs the category median of 47
Market size: €69K/yr56K searches / yr
90-day growth: -44.4%search demand this quarter
Competition: 56%top-5 click share · 7 brands · 61 sellers

Flapen Score

Gu10 35w against its category

The dotted line is the Beleuchtung average. Past it, Gu10 35w is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Gu10 35w market on Amazon at a glance

Shoppers on Amazon Germany searched for Gu10 35w 56K times last year and spent an estimated €69K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months: 56K
Growth, 90 days vs prior 90: -44.4%
Conversion, latest week: 10.2%
Market size, estimated: €69Ka year
Top search term: osram gu1012K searches a year

02 · Price

A sale here is worth €12.13.

Listings sell for €12.13 on average, from €4.11 to €31.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.13 that is €1K to €3K a year per listing.

Average price: €12.13under the $15 to $100 sweet spot
Price range: €4.11–€31.32
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #57 within Leuchtmittel. It carries 3,092 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 96%
Out of stock, average day: 0.3%
Average rank: #57in Leuchtmittel
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 3,092per listing
Listings tracked: 25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Gu10 35w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Brand 180%
Brand 210%
Brand 33%
Brand 43%
Brand 53%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Gu10 35w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Gu10 35w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

osram gu1012K/yr -32.7%3.4% conv.
osram gu10 led warmweiss10K/yr -51.5%8.1% conv.
osram led gu107K/yr -53.8%4.1% conv.
gu10 35w5K/yr -35.2%11.6% conv.
halogen gu105K/yr -34.6%6.5% conv.
gu10 osram4K/yr -41.7%3.5% conv.
gu10 led osram3K/yr -38.4%4.3% conv.
osram gu10 led6K/yr -61.2%4.5% conv.
osram parathom gu104K/yr -54.2%4.4% conv.

Reviews and returns

What reviews say buyers love and hate about Gu10 35w

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Helligkeit/Glanz/Glühen”

31%of negative reviews mention “Haltbarkeit”

1.6%of orders come back

“Schlechte Haltbarkeit”

A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beleuchtung niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Gu10 35w questions

Answered from the same tracked data.

Categories