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Govee Light Bar

Fail

Demand is soft, at -40.4% this quarter, so Govee Light Bar is a Fail.

Flapen Score
35
35 / 100
Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47
Market size
€47K/yr66K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
59%top-5 click share · 9 brands · 56 sellers

Flapen Score

Govee Light Bar against its category

The dotted line is the Beleuchtung average. Past it, Govee Light Bar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Light Bar market on Amazon at a glance

Shoppers on Amazon Germany searched for Govee Light Bar 66K times last year and spent an estimated €47K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
1.6%
Market size, estimated
€47Ka year
Peak month
January2.8× the quietest month
Top search term
monitor backlight16K searches a year

02 · Price

A sale here is worth €45.31.

Listings sell for €45.31 on average, from €7.48 to €107.57. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €45.31 that is €0 to €5K a year per listing.

Average price
€45.31inside the $15 to $100 sweet spot
Price range
€7.48–€107.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #286 within Innenbeleuchtung. It carries 1,633 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#286in Innenbeleuchtung
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,633per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Govee Light Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

56

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brand 173%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Govee Light Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Govee Light Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monitor backlight16K/yr
  • govee gaming16K/yr
  • govee light bar13K/yr
  • monitor hintergrundbeleuchtung9K/yr
  • monitor beleuchtung hintergrund5K/yr
  • govee lightbar4K/yr
  • govee gaming light5K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Light Bar

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Helligkeit/Glanz/Glühen”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
3.3%of orders come back
“teuer”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Govee Light Bar questions

Answered from the same tracked data.