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glühwürmchen leuchte

Worth a look

Shows demand growing +134.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 96Conversion 62Competition 43Returns 79Price range 68Avg price 78Brand share 58Review moat 66Quality gap 67

Growth

Incredible+134.7%

90-day search growth — must beat 0% to launch

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great€16.17

avg listing price — sweet spot $15–$100

Price range

Good€9.66–€26.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good854.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€24K

€24K/yr · 28K searches

According to Flapen's Amazon Germany niche tracking, glühwürmchen leuchte is a €24K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

glühwürmchen leuchte market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€20K–€24K
units × avg price
Conversion rate
5.4%
Avg BSR
#186
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
9.9%
Avg brand age
28 months
Avg seller age
223 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

  • Caldarax18%
  • Cnulenzt16%
  • FIFlying13%
  • MUSUNIA12%
  • PATIOPIA10%
  • GEARLITE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +134.7% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 5.1×

Top glühwürmchen leuchte search terms

  • glühwürmchen leuchte12K/yr
  • glühwürmchen solar9K/yr
  • solar glühwürmchen7K/yr
All search terms

Top glühwürmchen leuchte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€1K10%€2K15%€4K20%€5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about glühwürmchen leuchte

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen52%

“Super Kugellämpchen”

Qualität insgesamt10%

“Super Ware”

Design insgesamt5%

“Sehr robust und ideal für den Außenbereich”

Preis-Leistungs-Verhältnis4%

“Preis Leistung fair”

beworben Vs Tatsächliches Produkt4%

“Alles super genau wie beschrieben”

Aufladen3%

“Bleibt am Platz, lädt via Solar, optisch hübsch”

Wetterfest3%

“sind stabil auch bei heftigem Wind.”

Montage/Installation3%

“Die Installation ist unkompliziert”

Akkulaufzeit1%

“Dennoch empfiehlt es sich (der Akkulebensdauer zuliebe)”

Gesamtgröße1%

“Prei/ Leistung passt”

What buyers complain about

Haltbarkeit26%

“Schlechte Haltbarkeit”

Qualität insgesamt13%

“echt Schrott diese Teile”

Helligkeit/Glanz/Glühen6%

“NICHT superhell”

Funktionalität insgesamt6%

“Funktioniert nicht in Gänze”

Preis-Leistungs-Verhältnis5%

“weil es mich zu viele Leuchten gekostet hat”

beworben Vs Tatsächliches Produkt5%

“Kleiner Kritikpunkt: In Realität sieht es bei weitem nicht so dekorativ aus wie in der Produktbeschreibung”

Defekt Material/Teile4%

“Eine der Lamen war leider nach einmaligem Gebrauch defekt”

Akkulaufzeit3%

“Batterie wurde natürlich sofort gewechselt”

Stärke2%

“Total schade, dass die Dinger so klobig sind”

Gesamtgröße2%

“sind groß wie Maikäfer nicht wie Glühwürmchen”

Top return reasons

Gesamtgröße25%
Defekt Material/Teile14%
Funktionalität insgesamt14%
Helligkeit/Glanz/Glühen10%
beworben Vs Tatsächliches Produkt8%
Qualität insgesamt6%
Farbe5%
Materialqualität2%
Mechanismus probleme2%
Aufladen2%

Common questions

Is glühwürmchen leuchte profitable to sell on Amazon Germany?
The niche generates €24K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +134.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the glühwürmchen leuchte niche?
14 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in glühwürmchen leuchte?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 1.8%.
When does demand for glühwürmchen leuchte peak?
Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 5.1× the quietest.
What does it cost to enter the glühwürmchen leuchte niche?
Listings span €9.66–€26.29; the average listing price is €16.17 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.