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Glühbirne E27 Dimmbar

soft demand (-49.9% this quarter) — Glühbirne E27 Dimmbar doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47

Market size 22Growth 0Conversion 66Competition 74Returns 73Price range 43Avg price 51Brand share 52Review moat 39Quality gap 42
This niche Category average · 678 niches

Is Glühbirne E27 Dimmbar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glühbirne E27 Dimmbar is a €89K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Glühbirne E27 Dimmbar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.9% over the last 90 days and 5.9% of searches end in a purchase.

€89K

revenue / yr

Units sold / yr10K
Search volume / yr-49.9%125K
Conversion rate5.9%
Avg price€12.08

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers24 · 71
Top-5 product click share41%
Open market26%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement98%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews2,607

Top Glühbirne E27 Dimmbar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

71

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

41%

Top 20: 74%

Open market

24%

  • Osram21%
  • PHILIPS17%
  • Linkind15%
  • OSRAM11%
  • Amazon Basics10%
  • Lepro3%

Glühbirne E27 Dimmbar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR5.9%Products49Brands24Top 5 Brands74%OOS Rate2.4%Rating4.5★Reviews2,607Avg BSR#236
4K3KSpike '25Holiday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Glühbirne E27 Dimmbar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dimmbare glühbirnen e2749K/yr
  • led birne e27 extra hell18K/yr
  • e27 led 100w10K/yr
  • glühbirne e27 100w11K/yr
  • e27 15w7K/yr
  • led glühbirne e27 100 watt9K/yr
  • e27 led 15w4K/yr
  • led lampe e27 dimmbar6K/yr
  • led e27 10w4K/yr
  • led lampe e27 100w4K/yr

What reviews say buyers love and hate about Glühbirne E27 Dimmbar

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Helligkeit/Glanz/Glühen51%

Super Lampen

Qualität insgesamt11%

Super Produkt

beworben Vs Tatsächliches Produkt8%

Wie bestellt, so geliefert

Preis-Leistungs-Verhältnis7%

Super Preis/Leistung

Farbe3%

Farben: Richtig schönes RGB-Feeling,

What buyers complain about

79% of reviews
Haltbarkeit32%

Haltbarkeit mangelhaft

Qualität insgesamt15%

Qualität ungenügend

Helligkeit/Glanz/Glühen7%

Die Lampen sind leider nicht so super Hell

Preis-Leistungs-Verhältnis5%

Geldverschwendung

Farbe5%

nicht orange - in Ordnung

Glühbirne E27 Dimmbar return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Helligkeit/Glanz/Glühen
16%
3Farbe
9%
4Funktionalität insgesamt
8%
5Kompatibilität – insgesamt
7%

Common Glühbirne E27 Dimmbar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glühbirne E27 Dimmbar 44/100 on Amazon Germany — Skip it. The niche generates €89K/yr across 49 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -49.9% over the last 90 days.
Glühbirne E27 Dimmbar buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen, the themes mined from the niche's reviews. Its return rate is 2.1%.