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glühbirne e27 dimmbar

Skip it

Soft demand (-49.9% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 66Competition 74Returns 73Price range 43Avg price 51Brand share 52Review moat 39Quality gap 42

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.08

avg listing price — sweet spot $15–$100

Price range

Okay€3.27–€23.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,607.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€89K

€89K/yr · 125K searches

Growth

Bad-49.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, glühbirne e27 dimmbar is a €89K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

glühbirne e27 dimmbar market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€97K–€121K
units × avg price
Conversion rate
5.9%
Avg BSR
#236
Page quality
0%
Prime
98%
Sponsored
98%
Out of stock
2.4%
Avg brand age
46 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

71

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

41%

Top 20: 74%

Open market

24%

  • Osram21%
  • PHILIPS17%
  • Linkind15%
  • OSRAM11%
  • Amazon Basics10%
  • Lepro3%

Demand

Weekly Amazon search volume, last 44 weeks — -49.9% search growth over the last 90 days.
4K3KSpike '25Holiday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top glühbirne e27 dimmbar search terms

  • dimmbare glühbirnen e2749K/yr
  • led birne e27 extra hell18K/yr
  • e27 led 100w10K/yr
  • glühbirne e27 100w11K/yr
  • e27 15w7K/yr
  • led glühbirne e27 100 watt9K/yr
  • e27 led 15w4K/yr
  • led lampe e27 dimmbar6K/yr
  • led e27 10w4K/yr
  • led lampe e27 100w4K/yr
All search terms

Top glühbirne e27 dimmbar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€5K9%€8K12%€11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about glühbirne e27 dimmbar

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen51%

“Super Lampen”

Qualität insgesamt11%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Wie bestellt, so geliefert”

Preis-Leistungs-Verhältnis7%

“Super Preis/Leistung”

Farbe3%

“Farben: Richtig schönes RGB-Feeling,”

Effizienz3%

“Hat super geklappt und alles einwandfrei funktioniert”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“Super simple zu bedienen mit der Govee App”

Montage/Installation2%

“Einfache Installation”

Konnektivität – insgesamt1%

“- Konnektivität easy”

What buyers complain about

Haltbarkeit32%

“Haltbarkeit mangelhaft”

Qualität insgesamt15%

“Qualität ungenügend”

Helligkeit/Glanz/Glühen7%

“Die Lampen sind leider nicht so super Hell”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Farbe5%

“nicht orange - in Ordnung”

Funktionalität insgesamt5%

“Nichts funktioniert”

Konnektivität – insgesamt4%

“Leider habe ich konstant Verbindungsprobleme”

Defekt Material/Teile3%

“1 Birne defekt”

beworben Vs Tatsächliches Produkt3%

“Siehe Foto! = Reklamation. Reklamation”

Gesamtgröße2%

“Schirm war zu klein”

Top return reasons

Gesamtgröße36%
Helligkeit/Glanz/Glühen16%
Farbe9%
Funktionalität insgesamt8%
Kompatibilität – insgesamt7%
Defekt Material/Teile7%
Konnektivität – insgesamt4%
beworben Vs Tatsächliches Produkt2%
Qualität insgesamt1%
Wärme1%

Common questions

Is glühbirne e27 dimmbar profitable to sell on Amazon Germany?
The niche generates €89K/yr across 49 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.9%. Flapen's verdict: Skip it (44/100).
How competitive is the glühbirne e27 dimmbar niche?
24 brands and 71 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in glühbirne e27 dimmbar?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.1%.
What does it cost to enter the glühbirne e27 dimmbar niche?
Listings span €3.27–€23.69; the average listing price is €12.08 (sweet spot $15–$100). The average incumbent carries 2,607 reviews — the moat a new listing must climb.