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Glühbirne E14 25w

Fail

Prices span $2.32–$14.29, mostly outside the sweet spot, so Glühbirne E14 25w is a Fail.

Flapen Score
42
42 / 100
Ranks 476 of 678 Beleuchtung niches · −5 vs the category median of 47
Market size
€45K/yr72K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
43%top-5 click share · 16 brands · 49 sellers

Flapen Score

Glühbirne E14 25w against its category

The dotted line is the Beleuchtung average. Past it, Glühbirne E14 25w is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glühbirne E14 25w market on Amazon at a glance

Shoppers on Amazon Germany searched for Glühbirne E14 25w 72K times last year and spent an estimated €45K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
7.1%
Market size, estimated
€45Ka year
Peak month
November3.6× the quietest month
Top search term
glühbirne e14 25w18K searches a year

02 · Price

A sale here is worth €8.68.

Listings sell for €8.68 on average, from €2.32 to €14.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.68 that is €868 to €2K a year per listing.

Average price
€8.68under the $15 to $100 sweet spot
Price range
€2.32–€14.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€868–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #328 within Leuchtmittel. It carries 660 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#328in Leuchtmittel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
660per listing
Listings tracked
31

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Glühbirne E14 25w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

49

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

23%

  • Brand 145%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Glühbirne E14 25w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Glühbirne E14 25w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glühbirne e14 25w18K/yr
  • e14 25w9K/yr
  • e14 led warmweiss 25 watt7K/yr
  • glühbirne 25 watt8K/yr
  • philips e146K/yr
  • e14 25w warmweiß5K/yr
  • philips led e145K/yr
  • philips e14 led4K/yr
  • e14 20w4K/yr
  • e14 25 watt3K/yr

Reviews and returns

What reviews say buyers love and hate about Glühbirne E14 25w

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Helligkeit/Glanz/Glühen”
33%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“Erste gleich defekt”
A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Glühbirne E14 25w questions

Answered from the same tracked data.