Is glühbirne e14 25w profitable to sell on Amazon Germany?

The niche generates €45K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.8%. Flapen's verdict: Skip it (42/100).

How competitive is the glühbirne e14 25w niche?

16 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in glühbirne e14 25w?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 1.8%.

When does demand for glühbirne e14 25w peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the glühbirne e14 25w niche?

Listings span €2.32–€14.29; the average listing price is €8.68 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.

glühbirne e14 25w

Skip it

Prices mostly outside the sweet spot ($2.32–$14.29) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good659.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.68

avg listing price — sweet spot $15–$100

Market size

Bad€45K

€45K/yr · 72K searches

Growth

Bad-45.8%

90-day search growth — must beat 0% to launch

Price range

Bad€2.32–€14.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, glühbirne e14 25w is a €45K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

glühbirne e14 25w market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €52K–€69K; units × avg price
Conversion rate: 7.1%
Avg BSR: #328
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 4.1%
Avg brand age: 48 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

23%

PHILIPS45%
hellum7%
Osram7%
Müller-Licht6%
Morotty6%
bravotecno6%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -45.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top glühbirne e14 25w search terms

glühbirne e14 25w18K/yr -44.4%6.3% conv.
e14 25w9K/yr -38.8%7.1% conv.
e14 led warmweiss 25 watt7K/yr -32.1%7.9% conv.
glühbirne 25 watt8K/yr -43.1%3.2% conv.
philips e146K/yr -47.8%3.1% conv.
e14 25w warmweiß5K/yr -47.5%11.7% conv.
philips led e145K/yr -55.5%4.1% conv.
philips e14 led4K/yr -43.3%5.0% conv.
e14 20w4K/yr -51.1%2.8% conv.
e14 25 watt3K/yr -57.1%4.5% conv.

All search terms

Top glühbirne e14 25w products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips LED Classic E14 Lampe 25 W Kerzenform klar warmweiß Doppelpack

PHILIPS€4.634.6★519 rev

Müller-Licht LED Tropfenform E14 3W ersetzt 25 W weiß

Müller-Licht€6.154.5★191 rev

PHILIPS LED Classic E14 Lampe 25 W Kerzenform nicht dimmbar matt warmweiß 2er Pack Weiß

PHILIPS€5.093.9★625 rev

PHILIPS LED Classic E14 Lampen 2er Pack (40 W) matte LED Lampen mit warmweißem Licht energiesparende LED Beleuchtung mit langer Nutzlebensdauer weiß

PHILIPS€5.554.5★1,847 rev

Osram LED-Lampe in klassischer Miniballform mit dekorativem LED-Filament im Frosted Design Energieeffizienzklasse A E14 1.2 W 255 lm 2700 K warmweiß. Ohne Aufwärmen sofort 100% Licht.

Osram€5.664.6★419 rev

Newest

by launch date

NCC-Licht 10 Stück Birnenlampe Standard klar E27 25W warmweiß dimmbar 230V

NCC-Licht€9.933 rev

4mo ago

bravotecno E14 LED Glühbirne Energieklasse B E14 LED Warmweiss 3000K 2.5W 470LM G45/P45 Warmweiß Leuchtmittel Entspricht 40W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 6 Stück

bravotecno€14.11425 rev

11mo ago

bravotecno E14 LED Glühbirne Energieklasse B E14 LED Warmweiss 3000K 2.5W 470LM C37 Warmweiß Leuchtmittel Entspricht 40W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 6 Stück

bravotecno€13.43351 rev

11mo ago

DSLebeen E14 LED Warmweiss Glühbirne 2W 250LM Ersatz Glühlampe 25W 2700K Mini LED Birnen für Nachtlicht Salzlampe Kronleuchter Nicht Dimmbar 230V AC 5 Stück

DSLebeen€8.9719 rev

1y ago

GLOWANTS 4 x Backofenlampe 25W 300 Grad E14 Dimmbar 2700K Warmweiße Backofen Glühbirne 240V T25 Bis 300C HitzebeständigeS Backofenlampe.

GLOWANTS€5.76823 rev

1y ago

What buyers say about glühbirne e14 25w

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen43%

“Super LED”

Preis-Leistungs-Verhältnis13%

“Sparsam”

Qualität insgesamt11%

“alles bestens: Lieferung, Qualität, Leuchtkraft, bin sehr zufrieden”

beworben Vs Tatsächliches Produkt11%

“Produkte waren wie erwartet”

Gesamtgröße11%

“Passt”

Haltbarkeit2%

“Bisher läuft sie ohne Probleme”

Funktionalität insgesamt1%

“Funktioniert”

Effizienz1%

“Funktioniert einwandfrei”

Benutzerfreundlichkeit1%

“Unkompliziert”

Wärme1%

“Einfach perfekt, warmes licht, angenehm, alles bestens”

What buyers complain about

Haltbarkeit33%

“Erste gleich defekt”

Qualität insgesamt19%

“Absoluter Müll”

Helligkeit/Glanz/Glühen10%

“Zu hell”

Preis-Leistungs-Verhältnis5%

“Etwas zu teuer, sonst okay”

Gesamtgröße5%

“Leider nicht passend”

Defekt Material/Teile5%

“2von 3 leuchtmittel sind defekt angekommen”

Heizung5%

“Wichtig war mir, dass die Steinlampe nicht heiß oder sehr warm wird, weil sie geschlossen ist, also weder oben noch unten kann die Wärme entweichen”

beworben Vs Tatsächliches Produkt5%

“diese Aussage jedoch irreführend.”

Kompatibilität – insgesamt2%

“Funktioniert nicht in meinem Kühlschrank”

Entflammbar2%

“Lampe beim Anschließen durchgebrannt”

Top return reasons

Gesamtgröße43%

Helligkeit/Glanz/Glühen18%

Funktionalität insgesamt7%

Farbe6%

Defekt Material/Teile6%

beworben Vs Tatsächliches Produkt5%

Kompatibilität – insgesamt4%

Wärme2%

Qualität insgesamt2%

Haltbarkeit1%

Common questions

Is glühbirne e14 25w profitable to sell on Amazon Germany?: The niche generates €45K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.8%. Flapen's verdict: Skip it (42/100).
How competitive is the glühbirne e14 25w niche?: 16 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in glühbirne e14 25w?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 1.8%.
When does demand for glühbirne e14 25w peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the glühbirne e14 25w niche?: Listings span €2.32–€14.29; the average listing price is €8.68 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.