Skip to content

Gartenbeleuchtung

Gartenbeleuchtung shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

71
Worth a look

Top 2% of 678 Beleuchtung niches · +24 vs the category median of 47

Market size 50Growth 73Conversion 12Competition 89Returns 86Price range 90Avg price 95Brand share 96Review moat 69Quality gap 72
This niche Category average · 678 niches

Is Gartenbeleuchtung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gartenbeleuchtung is a €285K/yr Amazon Germany market (916K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 71/100.

Gartenbeleuchtung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +56.6% over the last 90 days and 1.0% of searches end in a purchase.

€285K

revenue / yr

Units sold / yr13K
Search volume / yr+56.6%916K
Conversion rate1.0%
Avg price€32.42

Who owns the niche?

The top 5 brands hold 31% of demand, so 69% of the market is open.

69%

open market share

Brands · sellers54 · 82
Top-5 product click share26%
Open market69%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement96%
New entrants (1y)18· 11 succeeded
Avg rating4.3★
Avg reviews755

Top Gartenbeleuchtung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€9K€17K€26K€34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

82

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

26%

Top 20: 60%

Open market

65%

  • NIORSUN10%
  • Pogestrand7%
  • Scandinavian home Lysea5%
  • MAGGIFT5%
  • FIFlying5%
  • MATO4%

Gartenbeleuchtung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume916KCVR1.0%Products76Brands54Top 5 Brands31%OOS Rate5.5%Rating4.3★Reviews755Avg BSR#208
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Top Gartenbeleuchtung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gartenbeleuchtung188K/yr
  • gartenlampen für draußen strom86K/yr
  • gartenbeleuchtung mit strom77K/yr
  • gartenleuchten mit strom68K/yr
  • gartenleuchte54K/yr
  • beleuchtung garten56K/yr
  • gartenlampe52K/yr
  • gartenstrahler48K/yr
  • garten beleuchtungen34K/yr
  • gartenleuchten31K/yr

What reviews say buyers love and hate about Gartenbeleuchtung

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Helligkeit/Glanz/Glühen46%

Super Lampe

Qualität insgesamt15%

Super Produkt

Preis-Leistungs-Verhältnis6%

Super Preis

Design insgesamt4%

Design

beworben Vs Tatsächliches Produkt3%

Produkte beschreibung

What buyers complain about

66% of reviews
Haltbarkeit25%

Haltbarkeit begrenzt

Qualität insgesamt11%

Design schön, sehr hell - Qualität miserabel

Helligkeit/Glanz/Glühen6%

extrem hell und Licht nicht dimmbar

Wasserbeständigkeit5%

fragwürdige Wasserdichtigkeit

Defekt Material/Teile4%

4 Birnen defekt

Gartenbeleuchtung return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Helligkeit/Glanz/Glühen
12%
3Funktionalität insgesamt
8%
4Defekt Material/Teile
8%
5Qualität insgesamt
6%

Common Gartenbeleuchtung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gartenbeleuchtung 71/100 on Amazon Germany — Worth a look. The niche generates €285K/yr across 76 tracked products. 11 of 18 products launched in the last 360 days are still selling. Search demand moved +56.6% over the last 90 days.
Search demand for Gartenbeleuchtung on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 3.1× the quietest.