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Balkon Deko

Pass

Balkon Deko scores 70 out of 100, a Pass. Shoppers spend an estimated $195K a year here, search demand grew +87.8% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
70
70 / 100
Top 2% of 678 Beleuchtung niches · +23 vs the category median of 47
Market size
€195K/yr2.3M searches / yr
90-day growth
+87.8%search demand this quarter
Competition
19%top-5 click share · 105 brands · 137 sellers

Flapen Score

Balkon Deko against its category

The dotted line is the Beleuchtung average. Past it, Balkon Deko is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balkon Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Balkon Deko 2.3M times last year and spent an estimated €195K. The top 5 brands take 21% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+87.8%
Conversion, latest week
0.5%
Market size, estimated
€195Ka year
Peak month
May9.0× the quietest month
Top search term
balkon deko765K searches a year

02 · Price

A sale here is worth €17.72.

Listings sell for €17.72 on average, from €5.09 to €66.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €17.72 that is €0 to €2K a year per listing.

Average price
€17.72inside the $15 to $100 sweet spot
Price range
€5.09–€66.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #78 within Außenbeleuchtung. It carries 2,108 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
87%
Out of stock, average day
5.8%
Average rank
#78in Außenbeleuchtung
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
2,108per listing
Listings tracked
131

04 · Newcomers

14 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
14Amazon's first-year sales bar
Average brand age
32 months

Products

Top Balkon Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

105 falling

Sellers

137

Top-5 brand share

21%

Top 20: 54%

Top-5 click share

19%

Top 20: 48%

Open market

76%

  • Brand 16%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Balkon Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.0×

Search terms

Top Balkon Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balkon deko765K/yr
  • gartenstecker273K/yr
  • outdoor deko112K/yr
  • gartendeko rost122K/yr
  • deko balkon98K/yr
  • terassendeko88K/yr
  • gartenfiguren für draußen wetterfest105K/yr
  • balkon deko wetterfest87K/yr
  • gartenfiguren & gartenstatuen117K/yr
  • gartenfiguren88K/yr

Reviews and returns

What reviews say buyers love and hate about Balkon Deko

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Helligkeit/Glanz/Glühen”
14%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Nach 2 Monaten defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Balkon Deko questions

Answered from the same tracked data.