Skip to content

G23 Led

soft demand (-45.7% this quarter) — G23 Led doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47

Market size 10Growth 2Conversion 83Competition 46Returns 49Price range 71Avg price 29Brand share 6Review moat 66Quality gap 45
This niche Category average · 678 niches

Is G23 Led profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, G23 Led is a €40K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

G23 Led: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.7% over the last 90 days and 8.9% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr8K
Search volume / yr-45.7%47K
Conversion rate8.9%
Avg price€9.50

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 71
Top-5 product click share58%
Open market2%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews863

Top G23 Led products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

71

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

1%

  • Osram84%
  • Liuyife5%
  • SYLVANIA4%
  • Lighto2%
  • Ddlisu2%
  • worahroe1%
  • Open — no brand owns it (1 brand, 1%)

G23 Led demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR8.9%Products24Brands7Top 5 Brands98%OOS Rate17.8%Rating4.5★Reviews863Avg BSR#372
1K750Spike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top G23 Led search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • osram dulux s 11w 82710K/yr
  • g23 led11K/yr
  • osram dulux s10K/yr
  • osram dulux s 9w 8275K/yr
  • g234K/yr
  • osram dulux s 11w 8404K/yr
  • osram dulux2K/yr

What reviews say buyers love and hate about G23 Led

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Helligkeit/Glanz/Glühen45%

Super Qualität mega Leuchtkraft

Gesamtgröße16%

Passt

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis10%

Preis-Leistung ok

Qualität insgesamt8%

Gutes Produkt

What buyers complain about

90% of reviews
Gesamtgröße35%

passt mehr soll es nicht

Helligkeit/Glanz/Glühen25%

Mir fehlt jedoch die Leuchtstärke einer vergleichbaren LED-Leuchte

Buchse/Anschluss/Stecker10%

Falschen Sockeltyp bestellt - G23 ist nicht G24-D

Heizung10%

Eindeutig Warmweiß Kalkweiß geht ab 5000 Kelvin los und nicht bis 4000

Defekt Material/Teile10%

Die OSRAM DULUX S9 LED-Lampe ist defekt

G23 Led return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Kompatibilität – insgesamt
10%
3Funktionalität insgesamt
8%
4Defekt Material/Teile
5%
5Farbe
4%

Common G23 Led questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores G23 Led 35/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -45.7% over the last 90 days.
Search demand for G23 Led on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.