Is g23 led profitable to sell on Amazon Germany?

The niche generates €40K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (35/100).

How competitive is the g23 led niche?

7 brands and 71 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in g23 led?

Top complaints mined from reviews: Gesamtgröße, Helligkeit/Glanz/Glühen, Buchse/Anschluss/Stecker. The return rate is 3.1%.

When does demand for g23 led peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the g23 led niche?

Listings span €3.74–€42.25; the average listing price is €9.50 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.

g23 led

Skip it

Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.74–€42.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good863.25

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.50

avg listing price — sweet spot $15–$100

Market size

Bad€40K

€40K/yr · 47K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-45.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, g23 led is a €40K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

g23 led market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €57K–€76K; units × avg price
Conversion rate: 8.9%
Avg BSR: #372
Page quality: 0%
Prime: 63%
Sponsored: 75%
Out of stock: 17.8%
Avg brand age: 56 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

Osram84%
Liuyife5%
SYLVANIA4%
Lighto2%
Ddlisu2%
worahroe1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top g23 led search terms

osram dulux s 11w 82710K/yr -40.6%12.2% conv.
g23 led11K/yr -47.3%6.8% conv.
osram dulux s10K/yr -53.6%7.0% conv.
osram dulux s 9w 8275K/yr -43.0%9.0% conv.
g234K/yr -42.2%5.0% conv.
osram dulux s 11w 8404K/yr -43.5%10.4% conv.
osram dulux2K/yr -43.3%1.6% conv.

All search terms

Top g23 led products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OSRAM DULUX S9 LED-Lampe für G23 Sockel 4 Watt 550 Lumen Kaltweiß (4000K) Ersatz für herkömmliche 9W-Dulux Leuchtmittel 1 Stück (1er Pack)

Osram€4.074.5★2,588 rev

Osram Dulux S Energiesparlampe G23-Sockel 11 Watt Warmweiß - 2700K 1er-Pack

Osram€9.554.5★4,437 rev

Osram DULUX S11 LED-Lampe für G23 Sockel 6 Watt 700 Lumen Kaltweiß (4000K) Ersatz für herkömmliche 11W-Dulux Leuchtmittel

Osram€4.554.6★1,636 rev

Osram DULUX S11 LED-Lampe für G23 Sockel 6 Watt 630 Lumen Warmweiß (3000K) Ersatz für herkömmliche 11W-Dulux Leuchtmittel

Osram€5.744.5★2,588 rev

Osram Dulux S Energiesparlampe G23-Sockel 11 Watt Kaltweiß - 4000K 1er-Pack

Osram€7.354.5★4,437 rev

Newest

by launch date

9W Kompaktleuchtstofflampe 2-Polig G23 Warmweiß 2700K 720LM U-Förmige Energiesparlampe Mit Einzelnem Rotierenden Rohr AC 220240V CFL-Lampe Geeignet für Flur Schlafzimmer Küche 1 Stück

Liuyife€8.3129 rev

5mo ago

Warmweiß Licht 2700K U-Förmige Röhre 2 Stück 11W Kompaktleuchtstofflampe 2 Polig G23 2 Polige 220V CFL Energiesparlampen 900 LM Leuchtstoffröhren für Wohnzimmer Schlafzimmer Flur Nicht Dimmbar

Fresilkora€8.6620 rev

8mo ago

Osram DULUX S9 LED Kompaktlampe 4W 550lm 4000K Kaltweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack

Osram€12.5915 rev

9mo ago

Osram DULUX S11 LED Kompaktlampe 6W 700lm 4000K Kaltweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser

Osram€14.6413 rev

9mo ago

Osram DULUX S9 LED Kompaktlampe 4W 500lm 3000K Warmweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack

Osram€13.1115 rev

9mo ago

What buyers say about g23 led

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen45%

“Super Qualität mega Leuchtkraft”

Gesamtgröße16%

“Passt”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis10%

“Preis-Leistung ok”

Qualität insgesamt8%

“Gutes Produkt”

Benutzerfreundlichkeit2%

“Schnell und unkompliziert”

Temperaturkontrolle2%

“Die Farbtemperatur ist sehr angenehm”

Haltbarkeit2%

“Alles gut verlaufen”

Montage/Installation1%

“Lampe lässt sich gut installieren”

Heizung1%

“Angenehmes Warmlicht”

What buyers complain about

Gesamtgröße35%

“passt mehr soll es nicht”

Helligkeit/Glanz/Glühen25%

“Mir fehlt jedoch die Leuchtstärke einer vergleichbaren LED-Leuchte”

Buchse/Anschluss/Stecker10%

“Falschen Sockeltyp bestellt - G23 ist nicht G24-D”

Heizung10%

“Eindeutig Warmweiß Kalkweiß geht ab 5000 Kelvin los und nicht bis 4000”

Defekt Material/Teile10%

“Die OSRAM DULUX S9 LED-Lampe ist defekt”

Top return reasons

Gesamtgröße62%

Kompatibilität – insgesamt10%

Funktionalität insgesamt8%

Defekt Material/Teile5%

Farbe4%

Helligkeit/Glanz/Glühen4%

beworben Vs Tatsächliches Produkt3%

Produktzustand1%

Geräuschpegel1%

Haltbarkeit0%

Common questions

Is g23 led profitable to sell on Amazon Germany?: The niche generates €40K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (35/100).
How competitive is the g23 led niche?: 7 brands and 71 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in g23 led?: Top complaints mined from reviews: Gesamtgröße, Helligkeit/Glanz/Glühen, Buchse/Anschluss/Stecker. The return rate is 3.1%.
When does demand for g23 led peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the g23 led niche?: Listings span €3.74–€42.25; the average listing price is €9.50 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.

g23 led

g23 led market data

Competition & brand share

Demand & seasonality

Top g23 led search terms

Top g23 led products on Amazon

Top sellers

Newest

Trending

What buyers say about g23 led

What buyers love

What buyers complain about

Top return reasons

Common questions

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