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Fortnite

Fail

Demand is soft, at -38.0% this quarter, so Fortnite is a Fail.

Flapen Score
47
47 / 100
Ranks 324 of 678 Beleuchtung niches · on the category median
Market size
€701K/yr1.7M searches / yr
90-day growth
-38.0%search demand this quarter
Competition
39%top-5 click share · 8 brands · 311 sellers

Flapen Score

Fortnite against its category

The dotted line is the Beleuchtung average. Past it, Fortnite is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite market on Amazon at a glance

Shoppers on Amazon Germany searched for Fortnite 1.7M times last year and spent an estimated €701K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €701K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
1.4%
Market size, estimated
€701Ka year
Peak month
November5.2× the quietest month
Top search term
fortnite878K searches a year

02 · Price

A sale here is worth €29.38.

Listings sell for €29.38 on average, from €7.05 to €135.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €29.38 that is €29K to €37K a year per listing.

Average price
€29.38inside the $15 to $100 sweet spot
Price range
€7.05–€135.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
€29K–€37K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #463 within Innenbeleuchtung. It carries 1,083 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
4.8%
Average rank
#463in Innenbeleuchtung
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,083per listing
Listings tracked
38

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Fortnite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

311

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

1%

  • Brand 159%
  • Brand 226%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Fortnite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Fortnite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite878K/yr
  • lego fortnite470K/yr
  • fortnite lego202K/yr
  • fortnite bettwäsche27K/yr
  • fortnite merch19K/yr
  • fortnite geschenk13K/yr
  • lego fortnite battle bus set26K/yr
  • fortnite spiel10K/yr
  • fortnite sachen9K/yr
  • fortnite geschenke für jungs8K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.2%of orders come back
“Schade um das Geld”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fortnite questions

Answered from the same tracked data.