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Floating Candles

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -55.0% this quarter, so Floating Candles is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 678 Beleuchtung niches · +9 vs the category median of 47
Market size
€282K/yr517K searches / yr
90-day growth
-55.0%search demand this quarter
Competition
46%top-5 click share · 27 brands · 55 sellers

Flapen Score

Floating Candles against its category

The dotted line is the Beleuchtung average. Past it, Floating Candles is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Candles market on Amazon at a glance

Shoppers on Amazon Germany searched for Floating Candles 517K times last year and spent an estimated €282K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €282K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-55.0%
Conversion, latest week
3.1%
Market size, estimated
€282Ka year
Peak month
October47.8× the quietest month
Top search term
schwebende kerzen283K searches a year

02 · Price

A sale here is worth €17.67.

Listings sell for €17.67 on average, from €4.91 to €31.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €17.67 that is €4K to €9K a year per listing.

Average price
€17.67inside the $15 to $100 sweet spot
Price range
€4.91–€31.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 43.7% of listings are out of stock. The average listing ranks #411 within Innenbeleuchtung. It carries 1,166 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
43.7%
Average rank
#411in Innenbeleuchtung
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,166per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Floating Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

55

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

46%

Top 20: 87%

Open market

45%

  • Brand 115%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Floating Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 47.8×

Search terms

Top Floating Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwebende kerzen283K/yr
  • harry potter kerzen37K/yr
  • floating candles14K/yr
  • harry potter kerze16K/yr
  • harry potter kerzen mit zauberstab29K/yr
  • schwebende kerzen harry potter39K/yr
  • fliegende kerzen harry potter14K/yr
  • fliegende kerzen26K/yr
  • harry potter schwebende kerzen11K/yr
  • schwebende kerzen mit zauberstab18K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Candles

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Helligkeit/Glanz/Glühen”
21%of negative reviews mention “Akkulaufzeit”
1.8%of orders come back
“Wirklich schön leider müssen oft die Batterien gewechselt werden”
A buyer, on “Akkulaufzeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Floating Candles questions

Answered from the same tracked data.