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Einhorn Lampe

Fail

Demand is soft, at -32.4% this quarter, so Einhorn Lampe is a Fail.

Flapen Score
41
41 / 100
Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47
Market size
€41K/yr70K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
64%top-5 click share · 15 brands · 29 sellers

Flapen Score

Einhorn Lampe against its category

The dotted line is the Beleuchtung average. Past it, Einhorn Lampe is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Lampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Lampe 70K times last year and spent an estimated €41K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
3.7%
Market size, estimated
€41Ka year
Peak month
December4.4× the quietest month
Top search term
einhorn lampe21K searches a year

02 · Price

A sale here is worth €15.76.

Listings sell for €15.76 on average, from €10.36 to €27.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €15.76 that is €2K to €4K a year per listing.

Average price
€15.76inside the $15 to $100 sweet spot
Price range
€10.36–€27.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #200 within Innenbeleuchtung. It carries 1,353 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#200in Innenbeleuchtung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,353per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Einhorn Lampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • Brand 143%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Einhorn Lampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Einhorn Lampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn lampe21K/yr
  • einhorn nachtlicht14K/yr
  • nachtlicht einhorn13K/yr
  • einhorn lampe kinder5K/yr
  • einhorn licht5K/yr
  • einhorn nachtlicht mädchen5K/yr
  • einhornlampe3K/yr
  • nachtlicht kinder einhorn5K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Lampe

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Helligkeit/Glanz/Glühen”
13%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Einhorn Lampe questions

Answered from the same tracked data.