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Efeu Lichterkette

soft demand (-38.7% this quarter) — Efeu Lichterkette doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47

Market size 12Growth 6Conversion 59Competition 75Returns 76Price range 49Avg price 41Brand share 63Review moat 50Quality gap 78
This niche Category average · 678 niches

Is Efeu Lichterkette profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Efeu Lichterkette is a €50K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Efeu Lichterkette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.7% over the last 90 days and 5.0% of searches end in a purchase.

€50K

revenue / yr

Units sold / yr4K
Search volume / yr-38.7%91K
Conversion rate5.0%
Avg price€10.89

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 21
Top-5 product click share40%
Open market33%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,518

Top Efeu Lichterkette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

25%

  • KASZOO23%
  • Bigzom17%
  • A.bigwhale11%
  • StarryEver8%
  • Gcstnn8%
  • Dekofun7%

Efeu Lichterkette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR5.0%Products31Brands16Top 5 Brands67%OOS Rate9.0%Rating4.3★Reviews1,518Avg BSR#308
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Efeu Lichterkette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • efeu lichterkette61K/yr
  • lichterkette efeu13K/yr
  • efeu girlande mit lichterkette8K/yr
  • efeu mit lichterkette3K/yr
  • efeu lichterkette vorhang6K/yr

What reviews say buyers love and hate about Efeu Lichterkette

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Helligkeit/Glanz/Glühen26%

Coole Lichterdeko

Qualität insgesamt14%

Habe es aufgrund positiver Rezensionen gekauft

Preis-Leistungs-Verhältnis11%

Preis-Leistung ist auch ok

beworben Vs Tatsächliches Produkt7%

Produkt entspricht zu 100% der Beschreibung

Design insgesamt6%

Design & Funktionen

What buyers complain about

76% of reviews
Haltbarkeit24%

Blätter sind schnell abgefallen

Qualität insgesamt15%

Zu teuer für die schlechte Qualität

Geruch11%

Stink und billig temu ware

Helligkeit/Glanz/Glühen8%

Leuchtet kaum

Benutzerfreundlichkeit4%

Super kompliziert und Zeitaufwendig

Efeu Lichterkette return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
14%
2Gesamtgröße
14%
3beworben Vs Tatsächliches Produkt
13%
4Funktionalität insgesamt
12%
5Defekt Material/Teile
9%

Common Efeu Lichterkette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Efeu Lichterkette 49/100 on Amazon Germany — Skip it. The niche generates €50K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -38.7% over the last 90 days.
Search demand for Efeu Lichterkette on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.