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efeu lichterkette

Skip it

Soft demand (-38.7% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 6Conversion 59Competition 75Returns 76Price range 49Avg price 41Brand share 63Review moat 50Quality gap 78

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,518.16

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€4.87–€24.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.89

avg listing price — sweet spot $15–$100

Market size

Bad€50K

€50K/yr · 91K searches

Growth

Bad-38.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, efeu lichterkette is a €50K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

efeu lichterkette market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€33K–€44K
units × avg price
Conversion rate
5.0%
Avg BSR
#308
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
9.0%
Avg brand age
26 months
Avg seller age
265 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

25%

  • KASZOO23%
  • Bigzom17%
  • A.bigwhale11%
  • StarryEver8%
  • Gcstnn8%
  • Dekofun7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top efeu lichterkette search terms

  • efeu lichterkette61K/yr
  • lichterkette efeu13K/yr
  • efeu girlande mit lichterkette8K/yr
  • efeu mit lichterkette3K/yr
  • efeu lichterkette vorhang6K/yr
All search terms

Top efeu lichterkette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about efeu lichterkette

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen26%

“Coole Lichterdeko”

Qualität insgesamt14%

“Habe es aufgrund positiver Rezensionen gekauft”

Preis-Leistungs-Verhältnis11%

“Preis-Leistung ist auch ok”

beworben Vs Tatsächliches Produkt7%

“Produkt entspricht zu 100% der Beschreibung”

Design insgesamt6%

“Design & Funktionen”

Aufladen4%

“usb aufladen ist auch super praktisch”

Fernbedienung4%

“Super, dass es Fernbedienung gibt”

Wecker/Timer-Genauigkeit4%

“Sehr schön, mit Timer, alles super”

Verzierungs/Stickereiqualität3%

“Coole Lichterdeko”

Benutzerfreundlichkeit3%

“Leicht anzubringen funktioniert mit batterie”

What buyers complain about

Haltbarkeit24%

“Blätter sind schnell abgefallen”

Qualität insgesamt15%

“Zu teuer für die schlechte Qualität”

Geruch11%

“Stink und billig temu ware”

Helligkeit/Glanz/Glühen8%

“Leuchtet kaum”

Benutzerfreundlichkeit4%

“Super kompliziert und Zeitaufwendig”

Aufladen3%

“Das Solar Licht lädt sich leider nicht auf-daher wird es nicht beleuchtet”

Preis-Leistungs-Verhältnis3%

“Keinen Cent wert”

Defekt Material/Teile3%

“Teil ist nicht gut”

Gesamtgröße2%

“die Efeu Blätter sind riesengroß”

Geschenk Zweck2%

“Ich kann leider nicht viel mehr dazu schreiben da es ein Osterschenk ist”

Top return reasons

Qualität insgesamt14%
Gesamtgröße14%
beworben Vs Tatsächliches Produkt13%
Funktionalität insgesamt12%
Defekt Material/Teile9%
Geruch8%
Helligkeit/Glanz/Glühen6%
Materialqualität4%
Farbe2%
Haltbarkeit2%

Common questions

Is efeu lichterkette profitable to sell on Amazon Germany?
The niche generates €50K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Skip it (49/100).
How competitive is the efeu lichterkette niche?
16 brands and 21 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in efeu lichterkette?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Geruch. The return rate is 1.9%.
When does demand for efeu lichterkette peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the efeu lichterkette niche?
Listings span €4.87–€24.62; the average listing price is €10.89 (sweet spot $15–$100). The average incumbent carries 1,518 reviews — the moat a new listing must climb.