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Edison Glühbirne E27

soft demand (-34.9% this quarter) — Edison Glühbirne E27 doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 47

Market size 12Growth 8Conversion 53Competition 81Returns 41Price range 63Avg price 73Brand share 79Review moat 66Quality gap 37
This niche Category average · 678 niches

Is Edison Glühbirne E27 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Edison Glühbirne E27 is a €49K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Edison Glühbirne E27: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.9% over the last 90 days and 4.3% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr4K
Search volume / yr-34.9%76K
Conversion rate4.3%
Avg price€14.74

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers29 · 60
Top-5 product click share34%
Open market44%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement95%
New entrants (1y)7· 1 succeeded
Avg rating4.5★
Avg reviews875

Top Edison Glühbirne E27 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 flat

Sellers

60

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

34%

Top 20: 72%

Open market

37%

  • Osram26%
  • GBLY9%
  • Caldarax8%
  • URing7%
  • Great Jacob7%
  • Dahanky6%

Edison Glühbirne E27 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR4.3%Products59Brands29Top 5 Brands56%OOS Rate3.3%Rating4.5★Reviews875Avg BSR#431
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Edison Glühbirne E27 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 vintage13K/yr
  • e27 retro glühbirne8K/yr
  • vintage led e276K/yr
  • e27 led warmweiss vintage6K/yr
  • edison e273K/yr
  • glühbirne e27 retro5K/yr
  • retro led glühbirne e275K/yr
  • e27 edison4K/yr
  • e27 retro5K/yr
  • edison glühbirne4K/yr

What reviews say buyers love and hate about Edison Glühbirne E27

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Helligkeit/Glanz/Glühen55%

Gemütliches Ambiente wenn sie leuchten

Qualität insgesamt9%

Super Ware, alles bestens

beworben Vs Tatsächliches Produkt6%

Genau das erwarte ich von so einem Produkt

Wärme5%

Warm

Farbe4%

Super 👍🏼 Sehr schöne lichtfarbe

What buyers complain about

85% of reviews
Haltbarkeit24%

Totalausfall

Helligkeit/Glanz/Glühen23%

Flackerndes Licht

Qualität insgesamt10%

kleinen Qualitätsschwankungen.

Farbe7%

Sie sind jedoch nicht so beige

beworben Vs Tatsächliches Produkt5%

Falsches Bild

Edison Glühbirne E27 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Helligkeit/Glanz/Glühen
19%
3Farbe
11%
4Defekt Material/Teile
6%
5Kompatibilität – insgesamt
3%

Common Edison Glühbirne E27 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Edison Glühbirne E27 46/100 on Amazon Germany — Skip it. The niche generates €49K/yr across 59 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -34.9% over the last 90 days.
Search demand for Edison Glühbirne E27 on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.