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edison glühbirne e27

Skip it

Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 8Conversion 53Competition 81Returns 41Price range 63Avg price 73Brand share 79Review moat 66Quality gap 37

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Good€14.74

avg listing price — sweet spot $15–$100

Review moat

Good874.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.17–€33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€49K

€49K/yr · 76K searches

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, edison glühbirne e27 is a €49K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

edison glühbirne e27 market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€44K–€59K
units × avg price
Conversion rate
4.3%
Avg BSR
#431
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
3.3%
Avg brand age
46 months
Avg seller age
209 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

29 flat

Sellers

60

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

34%

Top 20: 72%

Open market

37%

  • Osram26%
  • GBLY9%
  • Caldarax8%
  • URing7%
  • Great Jacob7%
  • Dahanky6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.9% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top edison glühbirne e27 search terms

  • e27 vintage13K/yr
  • e27 retro glühbirne8K/yr
  • vintage led e276K/yr
  • e27 led warmweiss vintage6K/yr
  • edison e273K/yr
  • glühbirne e27 retro5K/yr
  • retro led glühbirne e275K/yr
  • e27 edison4K/yr
  • e27 retro5K/yr
  • edison glühbirne4K/yr
All search terms

Top edison glühbirne e27 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about edison glühbirne e27

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen55%

“Gemütliches Ambiente wenn sie leuchten”

Qualität insgesamt9%

“Super Ware, alles bestens”

beworben Vs Tatsächliches Produkt6%

“Genau das erwarte ich von so einem Produkt”

Wärme5%

“Warm”

Farbe4%

“Super 👍🏼 Sehr schöne lichtfarbe”

Design insgesamt3%

“Schönes Design”

Preis-Leistungs-Verhältnis3%

“Super Preis/leistung”

Gesamtgröße2%

“passt”

Komfort insgesamt2%

“Wer es gemütlich mag”

Effizienz1%

“wirkung”

What buyers complain about

Haltbarkeit24%

“Totalausfall”

Helligkeit/Glanz/Glühen23%

“Flackerndes Licht”

Qualität insgesamt10%

“kleinen Qualitätsschwankungen.”

Farbe7%

“Sie sind jedoch nicht so beige”

beworben Vs Tatsächliches Produkt5%

“Falsches Bild”

Preis-Leistungs-Verhältnis4%

“Leider total überteuert”

Gesamtgröße4%

“Sind etwas kleiner als normale Glühbirnen”

Funktionalität insgesamt4%

“Eine funktionierte gar nicht, bei der anderen kullerte der Glühdraht lose in der Birne herum”

Defekt Material/Teile3%

“Birne Defekt draht liegt drin”

Stärke2%

“Sehr zerbrechlich”

Top return reasons

Gesamtgröße48%
Helligkeit/Glanz/Glühen19%
Farbe11%
Defekt Material/Teile6%
Kompatibilität – insgesamt3%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt2%
Stärke1%
Qualität insgesamt1%
Wärme1%

Common questions

Is edison glühbirne e27 profitable to sell on Amazon Germany?
The niche generates €49K/yr across 59 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (46/100).
How competitive is the edison glühbirne e27 niche?
29 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in edison glühbirne e27?
Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, Qualität insgesamt. The return rate is 3.8%.
When does demand for edison glühbirne e27 peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the edison glühbirne e27 niche?
Listings span €4.17–€33.39; the average listing price is €14.74 (sweet spot $15–$100). The average incumbent carries 875 reviews — the moat a new listing must climb.