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e27 led warmweiss dimmbar

Skip it

Soft demand (-48.5% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 1Conversion 70Competition 44Returns 58Price range 43Avg price 45Brand share 29Review moat 41Quality gap 52

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.39

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.41–€23.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,353.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€27K

€27K/yr · 37K searches

Growth

Bad-48.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, e27 led warmweiss dimmbar is a €27K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

e27 led warmweiss dimmbar market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€46K–€57K
units × avg price
Conversion rate
6.4%
Avg BSR
#374
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
7.7%
Avg brand age
48 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

38

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

9%

  • PHILIPS29%
  • Amazon Basics22%
  • Linkind22%
  • Osram10%
  • BRIMAX4%
  • LUTW4%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.5% search growth over the last 90 days.
1K750Prime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Top e27 led warmweiss dimmbar search terms

  • e27 led warmweiss dimmbar21K/yr
  • e27 dimmbar warmweiß11K/yr
  • led leuchtmittel e27 dimmbar4K/yr
  • e 27 led dimmbar770/yr
All search terms

Top e27 led warmweiss dimmbar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€5K30%€8K40%€11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about e27 led warmweiss dimmbar

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen41%

“Solide Lampen”

Qualität insgesamt11%

“Super Ware”

Preis-Leistungs-Verhältnis10%

“Gute Ware guter Preis”

beworben Vs Tatsächliches Produkt9%

“Produkt entsprach meinen Erwartungen”

Effizienz5%

“Hat super geklappt und alles einwandfrei funktioniert”

Gesamtgröße3%

“Passt”

Haltbarkeit3%

“Haltbarkeit”

Farbe2%

“Schöne Lampenfarbe”

Gesamt anzeigen2%

“Für das Geld perfekt, gut dimmbar”

Wärme1%

“Schönes, warmes Licht”

What buyers complain about

Haltbarkeit38%

“Geringe Haltbarkeit”

Qualität insgesamt14%

“KEINE Spur mehr von deutscher Qualität”

Preis-Leistungs-Verhältnis6%

“Preis ist dafür zu hoch”

Funktionalität insgesamt5%

“Dimmfunktion ist nicht perfekt”

Helligkeit/Glanz/Glühen5%

“Nicht wirklich dimmbar”

Gesamtgröße3%

“Leider habe ich die falsche Lampengröße bestellt, so das die Lampen wieder zurück müssen”

beworben Vs Tatsächliches Produkt3%

“Leider stimmen Beschreibung + Produkte nicht”

Farbe2%

“Sie sind jedoch nicht so beige”

Heizung2%

“erhitzen sich stark am Sockel.”

Geräuschpegel2%

“Eine ist einfach nach 5 Monaten abgeblitzt, zwei andere haben geflackert und gezuckt, eine andere wieder war unerträglich laut - surren, brummen, fiepsen”

Top return reasons

Gesamtgröße39%
Helligkeit/Glanz/Glühen17%
Funktionalität insgesamt11%
Kompatibilität – insgesamt7%
Farbe7%
Defekt Material/Teile7%
beworben Vs Tatsächliches Produkt2%
Stärke1%
Wärme1%
Geräuschpegel1%

Common questions

Is e27 led warmweiss dimmbar profitable to sell on Amazon Germany?
The niche generates €27K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (35/100).
How competitive is the e27 led warmweiss dimmbar niche?
11 brands and 38 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in e27 led warmweiss dimmbar?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 2.7%.
When does demand for e27 led warmweiss dimmbar peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the e27 led warmweiss dimmbar niche?
Listings span €3.41–€23.69; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.