Is e27 led vintage profitable to sell on Amazon Germany?

The niche generates €316K/yr across 67 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the e27 led vintage niche?

30 brands and 81 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in e27 led vintage?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.6%.

When does demand for e27 led vintage peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the e27 led vintage niche?

Listings span €4.17–€27.09; the average listing price is €13.13 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.

e27 led vintage

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Good2.6%

return rate — above 6% kills the launch gate

Avg price

Good€13.13

avg listing price — sweet spot $15–$100

Price range

Good€4.17–€27.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€316K

€316K/yr · 578K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,463.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-46.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, e27 led vintage is a €316K/yr Amazon Germany market (578K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €394K–€525K; units × avg price
Launch success: —; 1 of 3 new (360d)
Conversion rate: 4.2%
Avg BSR: #276
Page quality: 0%
Prime: 97%
Sponsored: 96%
Out of stock: 4.0%
Avg brand age: 51 months
Avg seller age: 198 days

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

27%

Top 20: 63%

Open market

39%

Osram21%
PHILIPS11%
Amazon Basics10%
Linkind7%
Caldarax6%
GBLY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 67 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS LED Classic E27 Filament Lampe Warm Glow (100 W) Dimmbare LED Lampe mit Warmweißem Licht Energiesparend mit Langer Nutzlebensdauer Klar

PHILIPS€5.904.2★546 rev

Amazon Basics E27 LED Lampe 9W (ersetzt 60W) warmweiß dimmbar - 2er-Pack

Amazon Basics€5.904.6★4,659 rev

Osram Vintage 1906 Classic Edison FIL 60 LED-Lampe mit Sockel 27 dimmbar Edison-Form gold 8 8W 806lm 2400K reduziertes warmweißes Licht geringer Energieverbrauch lange Lebensdauer

Osram€5.734.4★206 rev

Great Jacob LED lampe ST64 Edison Vintage Lampen E27 8W=109W Antike Glühlampe warmes licht 2200K 1680LM Dekorative Glühbirne Ideal für Nostalgie und Retro Beleuchtung im Haus Café Bar-6 Stück

Great Jacob€16.304.5★395 rev

Osram Vintage 1906 Goldene Filament LED Lampe aus Glas in Edison-Form Sockel E27 300 Lumen 28W-Ersatz sehr warmes weiß fast wie Kerzenlicht (2000K) dimmbar

Osram€4.594.7★289 rev

Newest

by launch date

URing Glühbirne E27 LED Warmweiss Dimmbar 2200K Edison Vintage LED Leuchtmittel 4W Energiesparlampe Filament Lampe Retro E27 Birne Deko für Haus Café Bar 3 Stück (G80)

URing€18.24687 rev

4mo ago

SCNNC Edison Vintage Glühbirne E27 T45 Dimmbar Warmweiß 2200K Bernstein Retro Dekorative Leuchtmittel E27 für Nostalgie und Retro Beleuchtung Haus Café Bar 3 Stück

SCNNC€9.5541 rev

9mo ago

Linkind Dimmbar E27 LED Lampe 7.3W (ersetzt 60W) 2700K Warmweiß 806Lm A60 Edison Birne mit 220 Dimmbar E27 Leuchtmittel matt 6 Stück

Linkind€13.52682 rev

11mo ago

Dahanky 4Stück Edison Vintage Glühbirne E27 4W LED Glühbirne Vintage Antike Glühbirne A60 LED Lampe warmweiß 2700K Licht Beleuchtung für Nostalgie Haus Café Bar Restaurant

Dahanky€16.8825 rev

1y ago

Osram LED-Lampe Superstar Kolbenform A60 Filament dimmbar 2700 K warmweiß 5 9 W E27 klar 806 lm für Decken- und Stehleuchten 15.000h

Osram€5.7211 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen50%

“Super Lampen”

Qualität insgesamt11%

“Super Ware, alles bestens”

beworben Vs Tatsächliches Produkt7%

“Produkt entsprach meinen Erwartungen”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung super”

Farbe3%

“Farben: Richtig schönes RGB-Feeling,”

Gesamtgröße3%

“Passt”

Effizienz3%

“Hat super geklappt und alles einwandfrei funktioniert”

Wärme2%

“Warm”

Haltbarkeit2%

“Haltbarkeit”

Design insgesamt2%

“Schönes Design”

What buyers complain about

Haltbarkeit32%

“1 von 3 schon defekt”

Qualität insgesamt13%

“Qualität ungenügend”

Helligkeit/Glanz/Glühen8%

“Nie im Leben 100W Leuchtkraft”

Funktionalität insgesamt6%

“Nichts funktioniert”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Konnektivität – insgesamt4%

“Leider habe ich konstant Verbindungsprobleme”

beworben Vs Tatsächliches Produkt4%

“Falsches Bild”

Farbe3%

“Sie sind jedoch nicht so beige”

Defekt Material/Teile3%

“Leider defekt”

Gesamtgröße2%

“Sind etwas kleiner als normale Glühbirnen”

Top return reasons

Gesamtgröße39%

Helligkeit/Glanz/Glühen15%

Farbe10%

Defekt Material/Teile8%

Funktionalität insgesamt7%

Kompatibilität – insgesamt6%

Konnektivität – insgesamt3%

beworben Vs Tatsächliches Produkt3%

Stärke1%

Qualität insgesamt1%

Common questions

Is e27 led vintage profitable to sell on Amazon Germany?: The niche generates €316K/yr across 67 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the e27 led vintage niche?: 30 brands and 81 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in e27 led vintage?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.6%.
When does demand for e27 led vintage peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the e27 led vintage niche?: Listings span €4.17–€27.09; the average listing price is €13.13 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.

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All Beleuchtung niches

e27 led vintage

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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