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E27 Led Vintage

E27 Led Vintage shows a fragmented shelf (top 5 take 27% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 25% of 678 Beleuchtung niches · +6 vs the category median of 47

Market size 52Growth 2Conversion 51Competition 88Returns 60Price range 53Avg price 59Brand share 80Review moat 51Quality gap 45
This niche Category average · 678 niches

Is E27 Led Vintage profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E27 Led Vintage is a €316K/yr Amazon Germany market (578K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

E27 Led Vintage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.2% over the last 90 days and 4.2% of searches end in a purchase.

€316K

revenue / yr

Units sold / yr40K
Search volume / yr-46.2%578K
Conversion rate4.2%
Avg price€13.13

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers30 · 81
Top-5 product click share27%
Open market45%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement96%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews1,463

Top E27 Led Vintage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€9K€19K€28K€38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

81

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

27%

Top 20: 63%

Open market

39%

  • Osram21%
  • PHILIPS11%
  • Amazon Basics10%
  • Linkind7%
  • Caldarax6%
  • GBLY6%

E27 Led Vintage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume578KCVR4.2%Products67Brands30Top 5 Brands55%OOS Rate4.0%Rating4.5★Reviews1,463Avg BSR#276
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Top E27 Led Vintage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 led vintage74K/yr
  • e27 led dimmbar48K/yr
  • dimmbare glühbirnen e2749K/yr
  • vintage glühbirne e2754K/yr
  • glühbirne e27 vintage44K/yr
  • led e27 dimmbar37K/yr
  • e27 dimmbar28K/yr
  • osram led e2730K/yr
  • glühbirne e27 dimmbar32K/yr
  • edison vintage glühbirne e2725K/yr

What reviews say buyers love and hate about E27 Led Vintage

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Helligkeit/Glanz/Glühen50%

Super Lampen

Qualität insgesamt11%

Super Ware, alles bestens

beworben Vs Tatsächliches Produkt7%

Produkt entsprach meinen Erwartungen

Preis-Leistungs-Verhältnis5%

Preis/Leistung super

Farbe3%

Farben: Richtig schönes RGB-Feeling,

What buyers complain about

79% of reviews
Haltbarkeit32%

1 von 3 schon defekt

Qualität insgesamt13%

Qualität ungenügend

Helligkeit/Glanz/Glühen8%

Nie im Leben 100W Leuchtkraft

Funktionalität insgesamt6%

Nichts funktioniert

Preis-Leistungs-Verhältnis5%

Geldverschwendung

E27 Led Vintage return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Helligkeit/Glanz/Glühen
15%
3Farbe
10%
4Defekt Material/Teile
8%
5Funktionalität insgesamt
7%

Common E27 Led Vintage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Led Vintage 53/100 on Amazon Germany — Worth a look. The niche generates €316K/yr across 67 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -46.2% over the last 90 days.
Search demand for E27 Led Vintage on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.5× the quietest.