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E27 Led Kaltweiss

soft demand (-43.1% this quarter) — E27 Led Kaltweiss doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 47

Market size 23Growth 3Conversion 82Competition 41Returns 78Price range 38Avg price 35Brand share 35Review moat 24Quality gap 28
This niche Category average · 678 niches

Is E27 Led Kaltweiss profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E27 Led Kaltweiss is a €91K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.

E27 Led Kaltweiss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.1% over the last 90 days and 8.8% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr10K
Search volume / yr-43.1%101K
Conversion rate8.8%
Avg price€10.16

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 37
Top-5 product click share60%
Open market16%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews5,338

Top E27 Led Kaltweiss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • Osram46%
  • Linkind14%
  • OSRAM12%
  • bravotecno6%
  • Tomosu6%
  • PHILIPS5%
  • Open — no brand owns it (4 brands, 11%)

E27 Led Kaltweiss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR8.8%Products18Brands10Top 5 Brands84%OOS Rate4.5%Rating4.6★Reviews5,338Avg BSR#75
4K3KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Top E27 Led Kaltweiss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 led kaltweiss41K/yr
  • led e27 kaltweiß16K/yr
  • e27 4000k6K/yr
  • e27 kaltweiss6K/yr
  • e27 led 4000k6K/yr
  • glühbirne e27 kaltweiß6K/yr
  • led birne e27 kaltweiß4K/yr
  • led e27 4000k6K/yr
  • led lampe e27 kaltweiß5K/yr
  • glühbirne kaltweiß5K/yr

What reviews say buyers love and hate about E27 Led Kaltweiss

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Helligkeit/Glanz/Glühen58%

Ledlampe

Qualität insgesamt13%

Super Produkt

Preis-Leistungs-Verhältnis9%

Preis/Leistung super

beworben Vs Tatsächliches Produkt7%

Super, alles wie beschrieben

Gesamtgröße2%

Passt

What buyers complain about

90% of reviews
Qualität insgesamt22%

Absolut schlecht

Haltbarkeit19%

Defekt nach 7 Monaten

Helligkeit/Glanz/Glühen17%

Die Lampen sind leider nicht so super Hell

Farbe14%

nicht orange - in Ordnung

beworben Vs Tatsächliches Produkt8%

Angaben falsch

E27 Led Kaltweiss return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Helligkeit/Glanz/Glühen
21%
3Farbe
20%
4Kompatibilität – insgesamt
5%
5Defekt Material/Teile
5%

Common E27 Led Kaltweiss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Led Kaltweiss 37/100 on Amazon Germany — Skip it. The niche generates €91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -43.1% over the last 90 days.
Search demand for E27 Led Kaltweiss on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.7× the quietest.