Is e27 led kaltweiss profitable to sell on Amazon Germany?

The niche generates €91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.1%. Flapen's verdict: Skip it (37/100).

How competitive is the e27 led kaltweiss niche?

10 brands and 37 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in e27 led kaltweiss?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Helligkeit/Glanz/Glühen. The return rate is 1.9%.

When does demand for e27 led kaltweiss peak?

Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the e27 led kaltweiss niche?

Listings span €4.00–€21.66; the average listing price is €10.16 (sweet spot $15–$100). The average incumbent carries 5,338 reviews — the moat a new listing must climb.

e27 led kaltweiss

Skip it

Soft demand (-43.1% this quarter) — this niche doesn't clear our bar today.

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€4.00–€21.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.16

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,338.22

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€91K

€91K/yr · 101K searches

Growth

Bad-43.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, e27 led kaltweiss is a €91K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

e27 led kaltweiss market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €81K–€102K; units × avg price
Conversion rate: 8.8%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.5%
Avg brand age: 47 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

Osram46%
Linkind14%
OSRAM12%
bravotecno6%
Tomosu6%
PHILIPS5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top e27 led kaltweiss search terms

e27 led kaltweiss41K/yr -40.5%6.5% conv.
led e27 kaltweiß16K/yr -47.3%5.8% conv.
e27 4000k6K/yr -37.2%4.8% conv.
e27 kaltweiss6K/yr -40.6%6.6% conv.
e27 led 4000k6K/yr -38.3%4.2% conv.
glühbirne e27 kaltweiß6K/yr -43.6%6.3% conv.
led birne e27 kaltweiß4K/yr -18.1%5.6% conv.
led e27 4000k6K/yr -56.4%2.9% conv.
led lampe e27 kaltweiß5K/yr -47.5%6.0% conv.
glühbirne kaltweiß5K/yr -58.7%4.5% conv.

All search terms

Top e27 led kaltweiss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Osram LED Lamps Base Classic A in Kolbenform mit E27-Sockel Nicht Dimmbar Ersetzt 100 Watt Matt Kaltweiß - 4000 Kelvin 3er-Pack

Osram€5.474.5★9,121 rev

Osram Lamps LED Sockel: E27 Kalt weiß 4000 K 11 W Ersatz für 100-W-Glühbirne klar LED BASE CLASSIC A 3er-Pack

OSRAM€7.784.4★1,250 rev

Linkind 13.5W Super Hell E27 LED Lampe ersetzt 100 Watt 5000K Tageslichtweiß A60 LED Birne 1560LM 220 Abstrahlwinkel Nicht Dimmbar 6 Stück

Linkind€12.964.7★9,729 rev

Osram LED Base Classic A60 klare Filament LED-Lampen aus Glas für E27 Sockel Birnenform Kaltweiß (4000K) 806 Lumen Ersatz für herkömmliche 60W-Glühbirnen 5er-Box

Osram€7.734.6★3,588 rev

bravotecno E27 LED Glühbirne Energieklasse B E27 LED Kaltweiss 6500K 4.3W 806LM A60 Kaltweiß Leuchtmittel Entspricht 60W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 2 Stück

bravotecno€9.254.5★132 rev

Newest

by launch date

bravotecno E27 LED Glühbirne Energieklasse B E27 LED Kaltweiss 6500K 4.3W 806LM A60 Kaltweiß Leuchtmittel Entspricht 60W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 2 Stück

bravotecno€9.25132 rev

8mo ago

HOMEOW E27 LED Kaltweiss 6000K Extra Hell 25W 2500LM Glühbirne Ersetzt 200W Leuchtmittel Maiskolben LED E27 Energiespar Bulb Nicht Dimmbar AC 220-240V 4er Set

HOMEOW€20.172,248 rev

2y ago

Linkind LED E27 Birne 1560LM Extra-hell 100W Lampe entspricht 5000K Tageslicht A60 Edison Glühbirne 13 5W mit 220 Abstrahlwinkel E27 Energiesparlampe nicht Dimmbar 12 Stück

Linkind€21.669,729 rev

2y ago

Philips LED Classic ultraeffiziente E27 Lampe mit Energieeffizienzklasse A ersetzt 100W matt kaltweiß Weiß

PHILIPS€7.78787 rev

2y ago

Philips Ultra Efficient Ultra-energiesparende Lampe LED-Lichtquelle 60 W A60 E27 kaltweiß klar 1er Pack

PHILIPS€4.921,562 rev

2y ago

What buyers say about e27 led kaltweiss

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen58%

“Ledlampe”

Qualität insgesamt13%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Preis/Leistung super”

beworben Vs Tatsächliches Produkt7%

“Super, alles wie beschrieben”

Gesamtgröße2%

“Passt”

Wärme1%

“Natürlich, warm”

Farbe1%

“Das kaltweiß wirkt sehr modern”

Stärke1%

“Sehr gute robuste”

Design insgesamt1%

“Schönes Design - gute Ausleuchtung-sehr hell”

Helligkeit anzeigen1%

“Die Birne deckt eine Bandbreite von 180° Leuchtwinkel sehr gut ab”

What buyers complain about

Qualität insgesamt22%

“Absolut schlecht”

Haltbarkeit19%

“Defekt nach 7 Monaten”

Helligkeit/Glanz/Glühen17%

“Die Lampen sind leider nicht so super Hell”

Farbe14%

“nicht orange - in Ordnung”

beworben Vs Tatsächliches Produkt8%

“Angaben falsch”

Defekt Material/Teile6%

“1 Birne defekt”

Funktionalität insgesamt2%

“Eine Birne wirkt ohne Funktion”

Heizung1%

“Kaum Wärmeentwicklung”

Form/Stil1%

“Witzige moderne Form”

Top return reasons

Gesamtgröße33%

Helligkeit/Glanz/Glühen21%

Farbe20%

Kompatibilität – insgesamt5%

Defekt Material/Teile5%

Funktionalität insgesamt5%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt2%

Stärke1%

Heizung1%

Common questions

Is e27 led kaltweiss profitable to sell on Amazon Germany?: The niche generates €91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.1%. Flapen's verdict: Skip it (37/100).
How competitive is the e27 led kaltweiss niche?: 10 brands and 37 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in e27 led kaltweiss?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Helligkeit/Glanz/Glühen. The return rate is 1.9%.
When does demand for e27 led kaltweiss peak?: Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the e27 led kaltweiss niche?: Listings span €4.00–€21.66; the average listing price is €10.16 (sweet spot $15–$100). The average incumbent carries 5,338 reviews — the moat a new listing must climb.

e27 led kaltweiss

e27 led kaltweiss market data

Competition & brand share

Demand & seasonality

Top e27 led kaltweiss search terms

Top e27 led kaltweiss products on Amazon

Top sellers

Newest

Trending

What buyers say about e27 led kaltweiss

What buyers love

What buyers complain about

Top return reasons

Common questions

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