Is e27 led dimmbar profitable to sell on Amazon Germany?

The niche generates €111K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (42/100).

How competitive is the e27 led dimmbar niche?

14 brands and 64 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in e27 led dimmbar?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Funktionalität insgesamt. The return rate is 2.2%.

When does demand for e27 led dimmbar peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the e27 led dimmbar niche?

Listings span €4.29–€23.30; the average listing price is €11.33 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.

e27 led dimmbar

Skip it

Soft demand (-48.8% this quarter) — this niche doesn't clear our bar today.

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.33

avg listing price — sweet spot $15–$100

Price range

Okay€4.29–€23.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,911.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€111K

€111K/yr · 177K searches

Growth

Bad-48.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, e27 led dimmbar is a €111K/yr Amazon Germany market (177K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

e27 led dimmbar market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €142K–€170K; units × avg price
Conversion rate: 5.5%
Avg BSR: #296
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.5%
Avg brand age: 47 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 84%

Open market

15%

PHILIPS27%
Amazon Basics24%
Osram14%
Linkind13%
OSRAM4%
Lepro3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.8% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top e27 led dimmbar search terms

e27 led dimmbar48K/yr -43.8%5.2% conv.
led e27 dimmbar37K/yr -50.0%4.1% conv.
e27 dimmbar28K/yr -39.0%4.6% conv.
e27 led warmweiss 100w11K/yr -43.7%8.4% conv.
led dimmbar e2712K/yr -52.9%6.0% conv.
osram e27 led warmweiss8K/yr -47.1%4.6% conv.
dimmbare led e2710K/yr -61.9%4.4% conv.
leuchtmittel e27 dimmbar8K/yr -63.7%2.3% conv.
led glühbirne e27 dimmbar9K/yr -70.1%4.2% conv.
e27 led dimmbar warmweiß5K/yr -38.9%6.7% conv.

All search terms

Top e27 led dimmbar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS LED Classic E27 Filament Lampe Warm Glow (100 W) Dimmbare LED Lampe mit Warmweißem Licht Energiesparend mit Langer Nutzlebensdauer Klar

PHILIPS€5.904.2★546 rev

Amazon Basics E27 LED Lampe 9W (ersetzt 60W) warmweiß dimmbar - 2er-Pack

Amazon Basics€5.904.6★4,659 rev

Amazon Basics E27 LED Lampe 14W (ersetzt 100W) warmweiß dimmbar - 6er-Pack

Amazon Basics€14.154.5★19,625 rev

Linkind Dimmbar E27 LED Lampe 7.3W (ersetzt 60W) 2700K Warmweiß 806Lm A60 Edison Birne mit 220 Dimmbar E27 Leuchtmittel matt 6 Stück

Linkind€13.524.7★682 rev

Linkind Dimmbare E27 LED Golf P45/G45 Lampe 4.2W Ersetzt 40 Watt 2700K Warmweiß Kugel Lampe 470Lm Energiesparlampe Klein P45 6 Stück

Linkind€12.164.6★2,170 rev

Newest

by launch date

Linkind Dimmbar E27 LED Lampe 7.3W (ersetzt 60W) 2700K Warmweiß 806Lm A60 Edison Birne mit 220 Dimmbar E27 Leuchtmittel matt 6 Stück

Linkind€13.52682 rev

11mo ago

Osram LED-Lampe Superstar Kolbenform A60 Filament dimmbar 2700 K warmweiß 5 9 W E27 klar 806 lm für Decken- und Stehleuchten 15.000h

Osram€5.7211 rev

1y ago

LUTW E27 LED Vintage Dimmbar G45 E27 LED Warmweiss 4W ersetzt 40 watt Klar 2700K 495LM Led Filament e27 Globe Lampe für Tischlampen Wandlampen Stehlampen 6 Stück

LUTW€13.4678 rev

1y ago

Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 5 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen warmweiß(2700K) E27 mattes Glas

Osram€14.59257 rev

2y ago

Philips LED-Glühbirne klassisch UltraEfficient 100W 1535Lm A60 E27 2700K mattes Glas dimmbar Matt Warmweiß

PHILIPS€9.1860 rev

2y ago

What buyers say about e27 led dimmbar

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen42%

“Super Lampen”

Qualität insgesamt12%

“Super Ware”

Preis-Leistungs-Verhältnis8%

“Super Preis/Leistung”

beworben Vs Tatsächliches Produkt8%

“Produkt entsprach meinen Erwartungen”

Effizienz5%

“Hat super geklappt und alles einwandfrei funktioniert”

Farbe3%

“Farben: Richtig schönes RGB-Feeling,”

Gesamtgröße3%

“Passt”

Montage/Installation3%

“Einfache Installation”

Haltbarkeit2%

“Haltbarkeit”

Benutzerfreundlichkeit2%

“Super simple zu bedienen mit der Govee App”

What buyers complain about

Haltbarkeit36%

“1 von 3 schon defekt”

Qualität insgesamt13%

“Qualität ungenügend”

Funktionalität insgesamt6%

“Nichts funktioniert”

Konnektivität – insgesamt5%

“Leider habe ich konstant Verbindungsprobleme”

Helligkeit/Glanz/Glühen5%

“Nicht wirklich dimmbar”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung”

Farbe3%

“Die Farbwiedergabe lässt etwas zu wünschen übrig”

beworben Vs Tatsächliches Produkt3%

“Siehe Foto! = Reklamation. Reklamation”

Gesamtgröße2%

“Nicht so riesig”

Defekt Material/Teile2%

“Eine von zwei Birnen defekt”

Top return reasons

Gesamtgröße32%

Helligkeit/Glanz/Glühen14%

Funktionalität insgesamt10%

Kompatibilität – insgesamt9%

Defekt Material/Teile8%

Farbe8%