E27 Glühbirne
FailDemand is soft, at -44.6% this quarter, so E27 Glühbirne is a Fail.
- Flapen Score
- 48 / 100Top 44% of 678 Beleuchtung niches · +1 vs the category median of 4748
- Market size
- €337K/yr451K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 38%top-5 click share · 18 brands · 79 sellers
Flapen Score
E27 Glühbirne against its category
The dotted line is the Beleuchtung average. Past it, E27 Glühbirne is stronger. Inside it, weaker.
Market
The E27 Glühbirne market on Amazon at a glance
Shoppers on Amazon Germany searched for E27 Glühbirne 451K times last year and spent an estimated €337K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €337K a year.
- Searches, last 12 months
- 451K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €337Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- e27 glühbirne170K searches a year
02 · Price
A sale here is worth €10.36.
Listings sell for €10.36 on average, from €3.55 to €22.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €10.36 that is €5K to €8K a year per listing.
- Average price
- €10.36under the $15 to $100 sweet spot
- Price range
- €3.55–€22.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€8K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #73 within Leuchtmittel. It carries 3,857 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 98%
- Out of stock, average day
- 2.2%
- Average rank
- #73in Leuchtmittel
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,857per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top E27 Glühbirne products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
79
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
19%
- Brand 149%
- Brand 215%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
E27 Glühbirne search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top E27 Glühbirne search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e27 glühbirne170K/yr
- glühbirnen e2751K/yr
- osram led e2730K/yr
- energiesparlampe e2726K/yr
- glühbirne e27 warmweiß26K/yr
- glühbirne warmes licht18K/yr
- e27 warmweiss15K/yr
- glühbirne 40 watt13K/yr
- led filament e2710K/yr
- e27 birne10K/yr
Reviews and returns
What reviews say buyers love and hate about E27 Glühbirne
We read the reviews and the return reasons for every product selling here.
“Totalausfall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E27 Glühbirne questions
Answered from the same tracked data.









