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E27 Glühbirne

Fail

Demand is soft, at -44.6% this quarter, so E27 Glühbirne is a Fail.

Flapen Score
48
48 / 100
Top 44% of 678 Beleuchtung niches · +1 vs the category median of 47
Market size
€337K/yr451K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
38%top-5 click share · 18 brands · 79 sellers

Flapen Score

E27 Glühbirne against its category

The dotted line is the Beleuchtung average. Past it, E27 Glühbirne is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Glühbirne market on Amazon at a glance

Shoppers on Amazon Germany searched for E27 Glühbirne 451K times last year and spent an estimated €337K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €337K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
7.2%
Market size, estimated
€337Ka year
Peak month
November2.7× the quietest month
Top search term
e27 glühbirne170K searches a year

02 · Price

A sale here is worth €10.36.

Listings sell for €10.36 on average, from €3.55 to €22.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €10.36 that is €5K to €8K a year per listing.

Average price
€10.36under the $15 to $100 sweet spot
Price range
€3.55–€22.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #73 within Leuchtmittel. It carries 3,857 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
2.2%
Average rank
#73in Leuchtmittel
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
3,857per listing
Listings tracked
49

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top E27 Glühbirne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

79

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

19%

  • Brand 149%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

E27 Glühbirne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top E27 Glühbirne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 glühbirne170K/yr
  • glühbirnen e2751K/yr
  • osram led e2730K/yr
  • energiesparlampe e2726K/yr
  • glühbirne e27 warmweiß26K/yr
  • glühbirne warmes licht18K/yr
  • e27 warmweiss15K/yr
  • glühbirne 40 watt13K/yr
  • led filament e2710K/yr
  • e27 birne10K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Glühbirne

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Helligkeit/Glanz/Glühen”
32%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Totalausfall”
A buyer, on “Haltbarkeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common E27 Glühbirne questions

Answered from the same tracked data.