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E27 Glühbirne

soft demand (-44.6% this quarter) — E27 Glühbirne doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 678 Beleuchtung niches · +1 vs the category median of 47

Market size 53Growth 3Conversion 76Competition 77Returns 83Price range 40Avg price 36Brand share 45Review moat 26Quality gap 30
This niche Category average · 678 niches

Is E27 Glühbirne profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E27 Glühbirne is a €337K/yr Amazon Germany market (451K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

E27 Glühbirne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.6% over the last 90 days and 7.2% of searches end in a purchase.

€337K

revenue / yr

Units sold / yr40K
Search volume / yr-44.6%451K
Conversion rate7.2%
Avg price€10.36

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers18 · 79
Top-5 product click share38%
Open market22%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement96%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,857

Top E27 Glühbirne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€10K€20K€30K€40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

79

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

19%

  • Osram49%
  • Amazon Basics15%
  • Lepro7%
  • OSRAM4%
  • GBLY4%
  • Caldarax3%

E27 Glühbirne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume451KCVR7.2%Products49Brands18Top 5 Brands78%OOS Rate2.2%Rating4.6★Reviews3,857Avg BSR#73
15K10KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top E27 Glühbirne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 glühbirne170K/yr
  • glühbirnen e2751K/yr
  • osram led e2730K/yr
  • energiesparlampe e2726K/yr
  • glühbirne e27 warmweiß26K/yr
  • glühbirne warmes licht18K/yr
  • e27 warmweiss15K/yr
  • glühbirne 40 watt13K/yr
  • led filament e2710K/yr
  • e27 birne10K/yr

What reviews say buyers love and hate about E27 Glühbirne

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Helligkeit/Glanz/Glühen50%

Super Lampen

Qualität insgesamt12%

Super Produkt

beworben Vs Tatsächliches Produkt8%

Macht was es soll

Preis-Leistungs-Verhältnis8%

Preis/Leistung super

Farbe3%

Farben: Richtig schönes RGB-Feeling,

What buyers complain about

83% of reviews
Haltbarkeit32%

Totalausfall

Helligkeit/Glanz/Glühen13%

Flackerndes Licht

Qualität insgesamt12%

Qualität ungenügend

Farbe6%

Lichtfarbe wirkt sehr kalt

Konnektivität – insgesamt4%

Leider habe ich konstant Verbindungsprobleme

E27 Glühbirne return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Helligkeit/Glanz/Glühen
17%
3Farbe
9%
4Defekt Material/Teile
6%
5Kompatibilität – insgesamt
6%

Common E27 Glühbirne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Glühbirne 48/100 on Amazon Germany — Skip it. The niche generates €337K/yr across 49 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -44.6% over the last 90 days.
Search demand for E27 Glühbirne on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.