Is e14 led profitable to sell on Amazon Germany?

The niche generates €1.4M/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the e14 led niche?

15 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in e14 led?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 1.5%.

When does demand for e14 led peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the e14 led niche?

Listings span €3.55–€22.60; the average listing price is €11.02 (sweet spot $15–$100). The average incumbent carries 4,034 reviews — the moat a new listing must climb.

e14 led

Worth a look

Shows low returns (1.5%), but soft demand (-42.0% this quarter) keeps it on the watch list.

Returns

Great1.5%

return rate — above 6% kills the launch gate

Market size

Great€1.4M

€1.4M/yr · 2.2M searches

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.02

avg listing price — sweet spot $15–$100

Price range

Okay€3.55–€22.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,033.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-42.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, e14 led is a €1.4M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 2,500–3,000/product
Revenue / yr: €1.4M–€1.7M; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 5.8%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.1%
Avg brand age: 54 months
Avg seller age: 179 days

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

13%

Osram47%
Amazon Basics16%
Lepro7%
OSRAM7%
PHILIPS5%
GY5%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 3 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen Birnenform warmweiß(2700K) E27 mattes Glas

Osram€8.564.6★495 rev

Osram Hocheffiziente LED Lampen mit Energieeffizienz Klasse A Vorteilspack mit 3 Leuchtmittel ersetzt herkömmliche 60W Glühbirnen Birnenform warmweiß(2700K) E27 Filament Glas

Osram€8.224.6★495 rev

Amazon Basics Warmweiß LED-Leuchtmittel Edison-Sockel E27 7 W (entspricht 60-W-Glühbirne) nicht dimmbar klares Filament 6er-Pack

Amazon Basics€8.974.5★17,801 rev

Osram LED-Lampe Sockel: E27 Warm weiß 2700 K 11 W Ersatz für 100-W-Glühbirne klar LED BASE CLASSIC A 3er-Pack

OSRAM€7.874.1★2,593 rev

PHILIPS LED Classic E27 Lampen 6-er Pack (100 W) matte LED Lampen mit warmweißem Licht energiesparende Lampen mit langer Nutzlebensdauer neue Generation

PHILIPS€13.934.6★14,358 rev

Newest

by launch date

bravotecno E27 LED Glühbirne Energieklasse B E27 LED Warmweiss 3000K 4.3W 806LM A60 Warmweiß Leuchtmittel Entspricht 60W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 2 Stück

bravotecno€8.65132 rev

8mo ago

Lepro Energieklasse A E27 LED Warmweiss 2.2W 470 Lumen Glühbirne E27 Nicht Dimmbar G45 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 40W Leuchtmittel 4 Stück

Lepro€11.98172 rev

1y ago

Lepro Energieklasse A E27 LED Warmweiss 2.2W 470 Lumen Glühbirne E27 Nicht Dimmbar G45 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 40W Leuchtmittel 2 Stück

Lepro€8.43172 rev

1y ago

Lepro Energieklasse A E27 LED Warmweiss 7.2W 1521 Lumen Glühbirne E27 Nicht Dimmbar A60 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 100W Leuchtmittel 2 Stück

Lepro€11.35218 rev

1y ago

Lepro Energieklasse A E27 LED Warmweiss 3.8W 806 Lumen Glühbirne E27 Nicht Dimmbar A60 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 60W Leuchtmittel 4 Stück

Lepro€14.38184 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen50%

“Super Lampen”

Qualität insgesamt11%

“Super Produkt”

beworben Vs Tatsächliches Produkt9%

“Macht was es soll”

Preis-Leistungs-Verhältnis8%

“Preis Leistung sind optimal”

Farbe3%

“Farben: Richtig schönes RGB-Feeling,”

Effizienz2%

“Funktioniert bestens”

Gesamtgröße2%

“Passt”

Wärme2%

“Natürlich, warm”

Montage/Installation2%

“Einfache Installation”

Benutzerfreundlichkeit1%

“Super simple zu bedienen mit der Govee App”

What buyers complain about

Haltbarkeit30%

“Totalausfall”

Qualität insgesamt14%

“Qualität ungenügend”

Helligkeit/Glanz/Glühen12%

“Flackerndes Licht”

Defekt Material/Teile6%

“Leider defekt”

Farbe5%

“nicht orange - in Ordnung”

Konnektivität – insgesamt5%

“Leider habe ich konstant Verbindungsprobleme”

Funktionalität insgesamt4%

“Nichts funktioniert”

Preis-Leistungs-Verhältnis3%

“Wirklich nicht in Ordnung, da ist mir bei einem Gesamtpreis von ca. 18 Euro also Ware für ca. 3,70 Euro einfach nicht geliefert worden”

beworben Vs Tatsächliches Produkt3%

“Siehe Foto! = Reklamation. Reklamation”

Gesamtgröße1%

“Sind etwas kleiner als normale Glühbirnen”

Top return reasons

Gesamtgröße41%

Helligkeit/Glanz/Glühen16%

Farbe8%

Funktionalität insgesamt6%

Kompatibilität – insgesamt6%

Defekt Material/Teile6%

Konnektivität – insgesamt4%

beworben Vs Tatsächliches Produkt2%

Stärke1%

Wärme1%

Common questions

Is e14 led profitable to sell on Amazon Germany?: The niche generates €1.4M/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the e14 led niche?: 15 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in e14 led?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 1.5%.
When does demand for e14 led peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the e14 led niche?: Listings span €3.55–€22.60; the average listing price is €11.02 (sweet spot $15–$100). The average incumbent carries 4,034 reviews — the moat a new listing must climb.

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All Beleuchtung niches

e14 led

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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