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E14 Led

E14 Led shows low returns (1.5%), but soft demand (-42.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 678 Beleuchtung niches · +3 vs the category median of 47

Market size 84Growth 4Conversion 65Competition 65Returns 85Price range 40Avg price 42Brand share 38Review moat 25Quality gap 30
This niche Category average · 678 niches

Is E14 Led profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E14 Led is a €1.4M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

E14 Led: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -42.0% over the last 90 days and 5.8% of searches end in a purchase.

€1.4M

revenue / yr

Units sold / yr150K
Search volume / yr-42.0%2.2M
Conversion rate5.8%
Avg price€11.02

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 57
Top-5 product click share46%
Open market18%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews4,034

Top E14 Led products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€55K€110K€166K€221K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

57

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

13%

  • Osram47%
  • Amazon Basics16%
  • Lepro7%
  • OSRAM7%
  • PHILIPS5%
  • GY5%
  • Open — no brand owns it (9 brands, 13%)

E14 Led demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR5.8%Products33Brands15Top 5 Brands82%OOS Rate0.1%Rating4.6★Reviews4,034Avg BSR#60
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top E14 Led search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glühbirne e27423K/yr
  • e27 led warmweiss312K/yr
  • e27 led240K/yr
  • e27 glühbirne170K/yr
  • e27120K/yr
  • led e27136K/yr
  • leuchtmittel e27102K/yr
  • led glühbirne e2799K/yr
  • osram86K/yr
  • led birne e2791K/yr

What reviews say buyers love and hate about E14 Led

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Helligkeit/Glanz/Glühen50%

Super Lampen

Qualität insgesamt11%

Super Produkt

beworben Vs Tatsächliches Produkt9%

Macht was es soll

Preis-Leistungs-Verhältnis8%

Preis Leistung sind optimal

Farbe3%

Farben: Richtig schönes RGB-Feeling,

What buyers complain about

84% of reviews
Haltbarkeit30%

Totalausfall

Qualität insgesamt14%

Qualität ungenügend

Helligkeit/Glanz/Glühen12%

Flackerndes Licht

Defekt Material/Teile6%

Leider defekt

Farbe5%

nicht orange - in Ordnung

E14 Led return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Helligkeit/Glanz/Glühen
16%
3Farbe
8%
4Funktionalität insgesamt
6%
5Kompatibilität – insgesamt
6%

Common E14 Led questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E14 Led 50/100 on Amazon Germany — Worth a look. The niche generates €1.4M/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -42.0% over the last 90 days.
Search demand for E14 Led on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.1× the quietest.