Is Dino Lampe profitable to sell on Amazon Germany?

Flapen scores Dino Lampe 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €41K a year across 28 tracked products. 0 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -35.3% in the last 90 days.

How competitive is the Dino Lampe niche on Amazon Germany?

27 brands and 42 sellers compete in Dino Lampe on Amazon Germany. The top 5 Dino Lampe products take 46% of clicks, and the top 5 brands take 46%.

What do buyers complain about in Dino Lampe?

Dino Lampe buyers on Amazon Germany complain most about Akkulaufzeit, Funktionalität insgesamt, and Haltbarkeit. An estimated 2.2% of orders come back.

When does demand for Dino Lampe peak?

Search demand for Dino Lampe on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Dino Lampe niche?

Dino Lampe sells for €17.03 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.96 to €58.45. The average product has 1,027 reviews, the count a new listing must catch up to.

Dino Lampe

Fail

Demand is soft, at -35.3% this quarter, so Dino Lampe is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47
Market size: €41K/yr81K searches / yr
90-day growth: -35.3%search demand this quarter
Competition: 46%top-5 click share · 27 brands · 42 sellers

Flapen Score

Dino Lampe against its category

The dotted line is the Beleuchtung average. Past it, Dino Lampe is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Dino Lampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Dino Lampe 81K times last year and spent an estimated €41K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months: 81K
Growth, 90 days vs prior 90: -35.3%
Conversion, latest week: 3.0%
Market size, estimated: €41Ka year
Peak month: December3.0× the quietest month
Top search term: dino lampe29K searches a year

02 · Price

A sale here is worth €17.03.

Listings sell for €17.03 on average, from €8.96 to €58.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €17.03 that is €0 to €2K a year per listing.

Average price: €17.03inside the $15 to $100 sweet spot
Price range: €8.96–€58.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #322 within Innenbeleuchtung. It carries 1,027 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 96%
Out of stock, average day: 12.7%
Average rank: #322in Innenbeleuchtung
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 1,027per listing
Listings tracked: 28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Dino Lampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

46%

Top 20: 95%

Open market

47%

Brand 112%
Brand 29%
Brand 38%
Brand 48%
Brand 57%
Brand 67%

Demand

Dino Lampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dino Lampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dino lampe29K/yr -29.3%1.6% conv.
nachtlicht dino13K/yr -38.6%3.3% conv.
dino nachtlicht11K/yr -32.5%2.9% conv.
dinosaurier lampe8K/yr -26.0%1.6% conv.
dino lampe kinderzimmer8K/yr -47.6%2.0% conv.
dino licht4K/yr -40.4%1.9% conv.
dino nachtlicht kinder4K/yr -48.0%3.3% conv.
nachtlicht dinosaurier4K/yr -45.3%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Dino Lampe

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”

12%of negative reviews mention “Akkulaufzeit”

2.2%of orders come back

“Die Batterien der Lampe haben leider nur kurz gehalten”

A buyer, on “Akkulaufzeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Dino Lampe questions

Answered from the same tracked data.

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