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Dimmbare Led E27

soft demand (-49.9% this quarter) — Dimmbare Led E27 doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 533 of 678 Beleuchtung niches · −8 vs the category median of 47

Market size 10Growth 0Conversion 77Competition 51Returns 86Price range 38Avg price 43Brand share 42Review moat 24Quality gap 42
This niche Category average · 678 niches

Is Dimmbare Led E27 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dimmbare Led E27 is a €42K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Dimmbare Led E27: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.9% over the last 90 days and 7.6% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr6K
Search volume / yr-49.9%49K
Conversion rate7.6%
Avg price€11.14

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 57
Top-5 product click share55%
Open market20%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement95%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews5,384

Top Dimmbare Led E27 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€13K€17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

57

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

14%

  • Osram33%
  • OSRAM22%
  • Linkind9%
  • NCC-Licht8%
  • PHILIPS7%
  • Amazon Basics6%
  • Open — no brand owns it (5 brands, 14%)

Dimmbare Led E27 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR7.6%Products22Brands11Top 5 Brands80%OOS Rate1.5%Rating4.5★Reviews5,384Avg BSR#207
2K2KPrime Day '24Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Dimmbare Led E27 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 led warmweiss 100w11K/yr
  • glühbirne e27 100w11K/yr
  • e27 15w7K/yr
  • glühbirne 100 watt9K/yr
  • e27 10w4K/yr
  • led lampe e27 100w4K/yr
  • led 100w e273K/yr
  • led birne e27 100w505/yr

What reviews say buyers love and hate about Dimmbare Led E27

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Helligkeit/Glanz/Glühen56%

Super Lampen

Qualität insgesamt12%

Super Produkt

Preis-Leistungs-Verhältnis10%

Fairen Preis

beworben Vs Tatsächliches Produkt8%

Super, alles wie beschrieben

Gesamtgröße3%

Passt

What buyers complain about

88% of reviews
Haltbarkeit41%

Haltbarkeit mangelhaft

Qualität insgesamt16%

Qualität ungenügend

Helligkeit/Glanz/Glühen7%

Die Lampen sind leider nicht so super Hell

beworben Vs Tatsächliches Produkt5%

Is eigentlich nich dafür gedacht

Farbe5%

Nicht Kaltweiß

Dimmbare Led E27 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Helligkeit/Glanz/Glühen
23%
3Defekt Material/Teile
11%
4Farbe
11%
5Funktionalität insgesamt
6%

Common Dimmbare Led E27 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dimmbare Led E27 39/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -49.9% over the last 90 days.
Search demand for Dimmbare Led E27 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.4× the quietest.