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demogorgon

Worth a look

Shows low returns (1.0%), but soft demand (-84.7% this quarter) keeps it on the watch list.

Market size 25Growth 0Conversion 24Competition 76Returns 95Price range 18Avg price 95Brand share 55Review moat 93Quality gap 70

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€32.20

avg listing price — sweet spot $15–$100

Review moat

Great133.55

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay€101K

€101K/yr · 166K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€7.33–€467.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-84.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, demogorgon is a €101K/yr Amazon Germany market (166K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

demogorgon market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€40K–€48K
units × avg price
Conversion rate
1.9%
Avg BSR
#2,043
Page quality
0%
Prime
75%
Sponsored
57%
Out of stock
25.3%
Avg brand age
29 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

127

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

39%

Top 20: 83%

Open market

24%

  • Sock Affairs25%
  • Jazwares21%
  • BARRADO10%
  • Stranger Things9%
  • Grupo Erik7%
  • MAKAYA4%

Demand

Weekly Amazon search volume, last 27 weeks — -84.7% search growth over the last 90 days.
13K8KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top demogorgon search terms

  • demogorgon108K/yr
  • stranger things demogorgon31K/yr
  • demogorgon figur21K/yr
  • lego demogorgon6K/yr
All search terms

Top demogorgon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€9K12%€12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about demogorgon

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Qualität”

beworben Vs Tatsächliches Produkt13%

“Alles wie es sein soll”

Design insgesamt9%

“Design echt gut”

Spaß/Unterhaltungserlebnis6%

“Coole Puzzle”

Preis-Leistungs-Verhältnis6%

“Hat sich gelohnt”

Geschenk Zweck6%

“Schönes Geschenk für Fans”

Gesamtgröße4%

“Top Qualität und Größe”

Sammlungsobjekte4%

“Mit diesen Figuren ist meine Sammlung nun komplett”

Weiches Gefühl2%

“kuschelig Weich”

Komfort insgesamt2%

“bequem”

What buyers complain about

Preis-Leistungs-Verhältnis38%

“Für dieses Geld echt traurig”

Gesamtgröße10%

“bisschen größer vorgestellt, sonst entspricht Erwartungen”

Farbe7%

“Die Farbtreue ist nicht so gut”

Druckqualität7%

“Dabei geht das aufgedruckte leider ab”

Qualität insgesamt4%

“hätte eine bessere Qualität verdient.”

Montage/Installation4%

“schwer zusammenzustecken.”

Helligkeit/Glanz/Glühen3%

“Nicht hell”

beworben Vs Tatsächliches Produkt2%

“Leider anders wie auf dem Anzeige Foto”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“schwache Bauanleitung”

Top return reasons

Gesamtgröße24%
Defekt Material/Teile19%
Preis-Leistungs-Verhältnis9%
Aufladen8%
beworben Vs Tatsächliches Produkt7%
Geruch4%
Qualität insgesamt4%
Funktionalität insgesamt4%
Geschenk Zweck3%
Produktzustand2%

Common questions

Is demogorgon profitable to sell on Amazon Germany?
The niche generates €101K/yr across 40 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -84.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the demogorgon niche?
22 brands and 127 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in demogorgon?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Farbe. The return rate is 1.0%.
What does it cost to enter the demogorgon niche?
Listings span €7.33–€467.03; the average listing price is €32.20 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.