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Demogorgon

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -84.7% this quarter, so Demogorgon is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 678 Beleuchtung niches · +3 vs the category median of 47
Market size
€101K/yr166K searches / yr
90-day growth
-84.7%search demand this quarter
Competition
39%top-5 click share · 22 brands · 127 sellers

Flapen Score

Demogorgon against its category

The dotted line is the Beleuchtung average. Past it, Demogorgon is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demogorgon market on Amazon at a glance

Shoppers on Amazon Germany searched for Demogorgon 166K times last year and spent an estimated €101K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-84.7%
Conversion, latest week
1.9%
Market size, estimated
€101Ka year
Top search term
demogorgon108K searches a year

02 · Price

A sale here is worth €32.20.

Listings sell for €32.20 on average, from €7.33 to €467.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €32.20 that is €0 to €3K a year per listing.

Average price
€32.20inside the $15 to $100 sweet spot
Price range
€7.33–€467.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #2,043 within Innenbeleuchtung. It carries 134 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
75%
Out of stock, average day
25.3%
Average rank
#2,043in Innenbeleuchtung
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
134per listing
Listings tracked
40

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Demogorgon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

127

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

39%

Top 20: 83%

Open market

24%

  • Brand 125%
  • Brand 221%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Demogorgon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 23.4× · 6 of 12 months tracked

Search terms

Top Demogorgon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demogorgon108K/yr
  • stranger things demogorgon31K/yr
  • demogorgon figur21K/yr
  • lego demogorgon6K/yr

Reviews and returns

What reviews say buyers love and hate about Demogorgon

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“Für dieses Geld echt traurig”
A buyer, on “Preis-Leistungs-Verhältnis”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Demogorgon questions

Answered from the same tracked data.