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Demogorgon

Demogorgon shows low returns (1.0%), but soft demand (-84.7% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 678 Beleuchtung niches · +3 vs the category median of 47

Market size 25Growth 0Conversion 24Competition 76Returns 95Price range 18Avg price 95Brand share 55Review moat 93Quality gap 70
This niche Category average · 678 niches

Is Demogorgon profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Demogorgon is a €101K/yr Amazon Germany market (166K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Demogorgon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -84.7% over the last 90 days and 1.9% of searches end in a purchase.

€101K

revenue / yr

Units sold / yr2K
Search volume / yr-84.7%166K
Conversion rate1.9%
Avg price€32.20

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers22 · 127
Top-5 product click share39%
Open market28%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement57%
New entrants (1y)23· 3 succeeded
Avg rating4.3★
Avg reviews134

Top Demogorgon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

127

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

39%

Top 20: 83%

Open market

24%

  • Sock Affairs25%
  • Jazwares21%
  • BARRADO10%
  • Stranger Things9%
  • Grupo Erik7%
  • MAKAYA4%

Demogorgon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR1.9%Products40Brands22Top 5 Brands72%OOS Rate25.3%Rating4.3★Reviews134Avg BSR#2,043
13K8KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Demogorgon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • demogorgon108K/yr
  • stranger things demogorgon31K/yr
  • demogorgon figur21K/yr
  • lego demogorgon6K/yr

What reviews say buyers love and hate about Demogorgon

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt33%

Super Qualität

beworben Vs Tatsächliches Produkt13%

Alles wie es sein soll

Design insgesamt9%

Design echt gut

Spaß/Unterhaltungserlebnis6%

Coole Puzzle

Preis-Leistungs-Verhältnis6%

Hat sich gelohnt

What buyers complain about

76% of reviews
Preis-Leistungs-Verhältnis38%

Für dieses Geld echt traurig

Gesamtgröße10%

bisschen größer vorgestellt, sonst entspricht Erwartungen

Farbe7%

Die Farbtreue ist nicht so gut

Druckqualität7%

Dabei geht das aufgedruckte leider ab

Qualität insgesamt4%

hätte eine bessere Qualität verdient.

Demogorgon return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Defekt Material/Teile
19%
3Preis-Leistungs-Verhältnis
9%
4Aufladen
8%
5beworben Vs Tatsächliches Produkt
7%

Common Demogorgon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Demogorgon 50/100 on Amazon Germany — Worth a look. The niche generates €101K/yr across 40 tracked products. 3 of 23 products launched in the last 360 days are still selling. Search demand moved -84.7% over the last 90 days.
Demogorgon buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, Farbe, the themes mined from the niche's reviews. Its return rate is 1.0%.