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deko lampe

Skip it

Soft demand (-61.9% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 6Competition 88Returns 61Price range 79Avg price 79Brand share 96Review moat 48Quality gap 60

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great€16.78

avg listing price — sweet spot $15–$100

Price range

Great€5.52–€51.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,680.01

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€23K

€23K/yr · 307K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, deko lampe is a €23K/yr Amazon Germany market (307K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

deko lampe market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€34K–€42K
units × avg price
Conversion rate
0.4%
Avg BSR
#156
Page quality
0%
Prime
97%
Sponsored
95%
Out of stock
9.9%
Avg brand age
31 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

111

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

27%

Top 20: 57%

Open market

67%

  • Kinamy10%
  • PIKOY7%
  • Kangtaixin4%
  • Fokky4%
  • hurifeng4%
  • ACED4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.9% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Top deko lampe search terms

  • deko licht44K/yr
  • licht deko28K/yr
  • led deko wohnzimmer23K/yr
  • led figuren22K/yr
  • led deko licht25K/yr
  • dekolicht18K/yr
  • deko mit licht17K/yr
  • deko beleuchtung14K/yr
  • leuchtdeko13K/yr
  • deko lichter11K/yr
All search terms

Top deko lampe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6796%€1K9%€2K12%€3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about deko lampe

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen32%

“Super Lampe”

Qualität insgesamt11%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Top Produkt für kleines Geld”

beworben Vs Tatsächliches Produkt6%

“Genau wie beschrieben und wie auf dem Foto”

Geschenk Zweck6%

“Schönes Geschenk für Kinder”

Farbe6%

“Besonders beeindruckend sind die RGBIC-Effekte: Mehrere Farben gleichzeitig wirken fließend”

Design insgesamt4%

“Design modern”

Benutzerfreundlichkeit2%

“Super simple in der Einreichung”

Akkulaufzeit2%

“Akku bis jetzt auch top”

Montage/Installation1%

“Die Installation war unkompliziert”

What buyers complain about

Haltbarkeit11%

“Blätter sind schnell abgefallen”

Qualität insgesamt11%

“Dekorativ nett, qualitativ ein Flop”

Gesamtgröße10%

“Fällt klein aus”

Akkulaufzeit7%

“Akku schnell defekt”

Helligkeit/Glanz/Glühen6%

“Dennoch flackert das Licht hin & wieder in unregelmässigen Abständen”

Fernbedienung5%

“Fernbedienung defekt”

Preis-Leistungs-Verhältnis4%

“sein Geld nicht wert.”

beworben Vs Tatsächliches Produkt4%

“Das Bild bei Amazon ist totaler Fake”

Farbe3%

“Der Farbton könnte etwas kräftiger sein”

Funktionalität insgesamt3%

“Funktioniert nicht”

Top return reasons

Gesamtgröße14%
Funktionalität insgesamt11%
Helligkeit/Glanz/Glühen10%
Qualität insgesamt9%
Defekt Material/Teile9%
beworben Vs Tatsächliches Produkt9%
Farbe6%
Materialqualität3%
Aufladen3%
Haltbarkeit2%

Common questions

Is deko lampe profitable to sell on Amazon Germany?
The niche generates €23K/yr across 77 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -61.9%. Flapen's verdict: Skip it (47/100).
How competitive is the deko lampe niche?
67 brands and 111 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in deko lampe?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 2.6%.
When does demand for deko lampe peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.9× the quietest.
What does it cost to enter the deko lampe niche?
Listings span €5.52–€51.61; the average listing price is €16.78 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.