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Deko Lampe

Fail

Demand is soft, at -61.9% this quarter, so Deko Lampe is a Fail.

Flapen Score
47
47 / 100
Ranks 324 of 678 Beleuchtung niches · on the category median
Market size
€23K/yr307K searches / yr
90-day growth
-61.9%search demand this quarter
Competition
27%top-5 click share · 67 brands · 111 sellers

Flapen Score

Deko Lampe against its category

The dotted line is the Beleuchtung average. Past it, Deko Lampe is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deko Lampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Deko Lampe 307K times last year and spent an estimated €23K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-61.9%
Conversion, latest week
0.4%
Market size, estimated
€23Ka year
Peak month
November9.9× the quietest month
Top search term
deko licht44K searches a year

02 · Price

A sale here is worth €16.78.

Listings sell for €16.78 on average, from €5.52 to €51.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €16.78 that is €0 to €2K a year per listing.

Average price
€16.78inside the $15 to $100 sweet spot
Price range
€5.52–€51.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #156 within Innenbeleuchtung. It carries 1,680 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#156in Innenbeleuchtung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
1,680per listing
Listings tracked
77

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Deko Lampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

111

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

27%

Top 20: 57%

Open market

67%

  • Brand 110%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Deko Lampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Deko Lampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deko licht44K/yr
  • licht deko28K/yr
  • led deko wohnzimmer23K/yr
  • led figuren22K/yr
  • led deko licht25K/yr
  • dekolicht18K/yr
  • deko mit licht17K/yr
  • deko beleuchtung14K/yr
  • leuchtdeko13K/yr
  • deko lichter11K/yr

Reviews and returns

What reviews say buyers love and hate about Deko Lampe

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Helligkeit/Glanz/Glühen”
11%of negative reviews mention “Haltbarkeit”
2.6%of orders come back
“Blätter sind schnell abgefallen”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deko Lampe questions

Answered from the same tracked data.