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Deko Lampe

soft demand (-61.9% this quarter) — Deko Lampe doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 324 of 678 Beleuchtung niches · on the category median

Market size 6Growth 0Conversion 6Competition 88Returns 61Price range 79Avg price 79Brand share 96Review moat 48Quality gap 60
This niche Category average · 678 niches

Is Deko Lampe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deko Lampe is a €23K/yr Amazon Germany market (307K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Deko Lampe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.9% over the last 90 days and 0.4% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr3K
Search volume / yr-61.9%307K
Conversion rate0.4%
Avg price€16.78

Who owns the niche?

The top 5 brands hold 29% of demand, so 71% of the market is open.

71%

open market share

Brands · sellers67 · 111
Top-5 product click share27%
Open market71%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 77 products

Sponsored placement95%
New entrants (1y)5· 2 succeeded
Avg rating4.4★
Avg reviews1,680

Top Deko Lampe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€679€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 falling

Sellers

111

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

27%

Top 20: 57%

Open market

67%

  • Kinamy10%
  • PIKOY7%
  • Kangtaixin4%
  • Fokky4%
  • hurifeng4%
  • ACED4%

Deko Lampe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR0.4%Products77Brands67Top 5 Brands29%OOS Rate9.9%Rating4.4★Reviews1,680Avg BSR#156
25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Top Deko Lampe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deko licht44K/yr
  • licht deko28K/yr
  • led deko wohnzimmer23K/yr
  • led figuren22K/yr
  • led deko licht25K/yr
  • dekolicht18K/yr
  • deko mit licht17K/yr
  • deko beleuchtung14K/yr
  • leuchtdeko13K/yr
  • deko lichter11K/yr

What reviews say buyers love and hate about Deko Lampe

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Helligkeit/Glanz/Glühen32%

Super Lampe

Qualität insgesamt11%

Super Produkt

Preis-Leistungs-Verhältnis8%

Top Produkt für kleines Geld

beworben Vs Tatsächliches Produkt6%

Genau wie beschrieben und wie auf dem Foto

Geschenk Zweck6%

Schönes Geschenk für Kinder

What buyers complain about

63% of reviews
Haltbarkeit11%

Blätter sind schnell abgefallen

Qualität insgesamt11%

Dekorativ nett, qualitativ ein Flop

Gesamtgröße10%

Fällt klein aus

Akkulaufzeit7%

Akku schnell defekt

Helligkeit/Glanz/Glühen6%

Dennoch flackert das Licht hin & wieder in unregelmässigen Abständen

Deko Lampe return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
14%
2Funktionalität insgesamt
11%
3Helligkeit/Glanz/Glühen
10%
4Qualität insgesamt
9%
5Defekt Material/Teile
9%

Common Deko Lampe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deko Lampe 47/100 on Amazon Germany — Skip it. The niche generates €23K/yr across 77 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -61.9% over the last 90 days.
Search demand for Deko Lampe on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 9.9× the quietest.