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deckenlampe e27

Skip it

Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 7Conversion 12Competition 80Returns 52Price range 78Avg price 85Brand share 82Review moat 60Quality gap 50

Avg price

Great€18.85

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Price range

Great€7.99–€40.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,114.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 217K searches

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, deckenlampe e27 is a €41K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

deckenlampe e27 market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€75K–€94K
units × avg price
Conversion rate
1.0%
Avg BSR
#342
Page quality
0%
Prime
79%
Sponsored
90%
Out of stock
1.5%
Avg brand age
42 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

68

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

35%

Top 20: 73%

Open market

42%

  • EGLO21%
  • McShine12%
  • ledscom.de8%
  • B.K.Licht7%
  • linovum5%
  • Zedelmaier5%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -36.6% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Top deckenlampe e27 search terms

  • deckenlampe e2780K/yr
  • deckenleuchte e2746K/yr
  • deckenlampe mit glühbirne18K/yr
  • e27 deckenlampe15K/yr
  • deckenlampe e27 fassung16K/yr
  • deckenleuchte mit glühbirne10K/yr
  • deckenlampe glühbirne11K/yr
  • deckenstrahler e279K/yr
  • e27 deckenleuchte6K/yr
  • deckenleuchte glühbirne4K/yr
All search terms

Top deckenlampe e27 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about deckenlampe e27

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen34%

“Super Lampe”

Preis-Leistungs-Verhältnis13%

“Preis Leistung ok”

Qualität insgesamt10%

“Schöne Lampe und auch relativ hochwertig, vor allem für den Preis”

Montage/Installation9%

“Einfache Montage / Installation”

beworben Vs Tatsächliches Produkt6%

“Sieht so aus wie auf dem Foto”

Design insgesamt6%

“Schönes Design”

Benutzerfreundlichkeit5%

“Simple an der Decke”

Gesamtgröße3%

“Passt”

Form/Stil2%

“Stylisch & Modern”

Stärke1%

“Stabil und sieht mit großen Glühbirnen super aus”

What buyers complain about

Qualität insgesamt30%

“Sehr schlechte Qualität defekt nach einer Woche”

Montage10%

“hält nicht an der Befestigung dran fällt von der schraubfassung ab”

Gesamtgröße8%

“aber passte nicht.”

Preis-Leistungs-Verhältnis7%

“Preis Leistung nicht in Ordnung”

Design insgesamt3%

“Die Deckenkontruktion hat leider ein Anbringen unmöglich gemacht”

beworben Vs Tatsächliches Produkt3%

“Von den Bildern getäuscht”

Montage/Installation2%

“Muss erst zusammengebaut werden”

Funktionalität insgesamt2%

“Lampe funktioniert nicht”

Produktzustand2%

“wurde als neu verkauft”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Installationsanleitung mangelhaft”

Top return reasons

Gesamtgröße50%
Defekt Material/Teile8%
Farbe8%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt4%
Funktionalität insgesamt3%
Materialqualität3%
Helligkeit/Glanz/Glühen3%
Montage2%
Kompatibilität – insgesamt2%

Common questions

Is deckenlampe e27 profitable to sell on Amazon Germany?
The niche generates €41K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).
How competitive is the deckenlampe e27 niche?
27 brands and 68 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in deckenlampe e27?
Top complaints mined from reviews: Qualität insgesamt, Montage, Gesamtgröße. The return rate is 2.9%.
When does demand for deckenlampe e27 peak?
Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the deckenlampe e27 niche?
Listings span €7.99–€40.89; the average listing price is €18.85 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.