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Deckenlampe E27

Fail

Demand is soft, at -36.6% this quarter, so Deckenlampe E27 is a Fail.

Flapen Score
45
45 / 100
Ranks 394 of 678 Beleuchtung niches · −2 vs the category median of 47
Market size
€41K/yr217K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
35%top-5 click share · 27 brands · 68 sellers

Flapen Score

Deckenlampe E27 against its category

The dotted line is the Beleuchtung average. Past it, Deckenlampe E27 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deckenlampe E27 market on Amazon at a glance

Shoppers on Amazon Germany searched for Deckenlampe E27 217K times last year and spent an estimated €41K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
1.0%
Market size, estimated
€41Ka year
Peak month
November2.3× the quietest month
Top search term
deckenlampe e2780K searches a year

02 · Price

A sale here is worth €18.85.

Listings sell for €18.85 on average, from €7.99 to €40.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €18.85 that is €0 to €2K a year per listing.

Average price
€18.85inside the $15 to $100 sweet spot
Price range
€7.99–€40.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #342 within Innenbeleuchtung. It carries 1,114 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
79%
Out of stock, average day
1.5%
Average rank
#342in Innenbeleuchtung
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,114per listing
Listings tracked
48

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Deckenlampe E27 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

68

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

35%

Top 20: 73%

Open market

42%

  • Brand 121%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Deckenlampe E27 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Deckenlampe E27 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deckenlampe e2780K/yr
  • deckenleuchte e2746K/yr
  • deckenlampe mit glühbirne18K/yr
  • e27 deckenlampe15K/yr
  • deckenlampe e27 fassung16K/yr
  • deckenleuchte mit glühbirne10K/yr
  • deckenlampe glühbirne11K/yr
  • deckenstrahler e279K/yr
  • e27 deckenleuchte6K/yr
  • deckenleuchte glühbirne4K/yr

Reviews and returns

What reviews say buyers love and hate about Deckenlampe E27

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Helligkeit/Glanz/Glühen”
30%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Sehr schlechte Qualität defekt nach einer Woche”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deckenlampe E27 questions

Answered from the same tracked data.