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Deckenlampe E27

soft demand (-36.6% this quarter) — Deckenlampe E27 doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 394 of 678 Beleuchtung niches · −2 vs the category median of 47

Market size 10Growth 7Conversion 12Competition 80Returns 52Price range 78Avg price 85Brand share 82Review moat 60Quality gap 50
This niche Category average · 678 niches

Is Deckenlampe E27 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deckenlampe E27 is a €41K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Deckenlampe E27: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.6% over the last 90 days and 1.0% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr5K
Search volume / yr-36.6%217K
Conversion rate1.0%
Avg price€18.85

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers27 · 68
Top-5 product click share35%
Open market47%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement90%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,114

Top Deckenlampe E27 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

68

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

35%

Top 20: 73%

Open market

42%

  • EGLO21%
  • McShine12%
  • ledscom.de8%
  • B.K.Licht7%
  • linovum5%
  • Zedelmaier5%

Deckenlampe E27 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR1.0%Products48Brands27Top 5 Brands53%OOS Rate1.5%Rating4.5★Reviews1,114Avg BSR#342
8K6KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Top Deckenlampe E27 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deckenlampe e2780K/yr
  • deckenleuchte e2746K/yr
  • deckenlampe mit glühbirne18K/yr
  • e27 deckenlampe15K/yr
  • deckenlampe e27 fassung16K/yr
  • deckenleuchte mit glühbirne10K/yr
  • deckenlampe glühbirne11K/yr
  • deckenstrahler e279K/yr
  • e27 deckenleuchte6K/yr
  • deckenleuchte glühbirne4K/yr

What reviews say buyers love and hate about Deckenlampe E27

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Helligkeit/Glanz/Glühen34%

Super Lampe

Preis-Leistungs-Verhältnis13%

Preis Leistung ok

Qualität insgesamt10%

Schöne Lampe und auch relativ hochwertig, vor allem für den Preis

Montage/Installation9%

Einfache Montage / Installation

beworben Vs Tatsächliches Produkt6%

Sieht so aus wie auf dem Foto

What buyers complain about

70% of reviews
Qualität insgesamt30%

Sehr schlechte Qualität defekt nach einer Woche

Montage10%

hält nicht an der Befestigung dran fällt von der schraubfassung ab

Gesamtgröße8%

aber passte nicht.

Preis-Leistungs-Verhältnis7%

Preis Leistung nicht in Ordnung

Design insgesamt3%

Die Deckenkontruktion hat leider ein Anbringen unmöglich gemacht

Deckenlampe E27 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Defekt Material/Teile
8%
3Farbe
8%
4Qualität insgesamt
5%
5beworben Vs Tatsächliches Produkt
4%

Common Deckenlampe E27 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deckenlampe E27 45/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -36.6% over the last 90 days.
Search demand for Deckenlampe E27 on Amazon Germany peaks in Jan–Nov, where the busiest month runs 2.3× the quietest.