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Bts Lightstick

Fail

Shoppers spend an estimated $10K a year here, so Bts Lightstick is a Fail.

Flapen Score
38
38 / 100
Ranks 550 of 678 Beleuchtung niches · −9 vs the category median of 47
Market size
€10K/yr190K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
82%top-5 click share · 10 brands · 19 sellers

Flapen Score

Bts Lightstick against its category

The dotted line is the Beleuchtung average. Past it, Bts Lightstick is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bts Lightstick market on Amazon at a glance

Shoppers on Amazon Germany searched for Bts Lightstick 190K times last year and spent an estimated €10K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Apr–Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
0.2%
Market size, estimated
€10Ka year
Peak month
January5.9× the quietest month
Top search term
bts lightstick137K searches a year

02 · Price

A sale here is worth €31.58.

Listings sell for €31.58 on average, from €5.75 to €70.17. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €31.58 that is €0 to €3K a year per listing.

Average price
€31.58inside the $15 to $100 sweet spot
Price range
€5.75–€70.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #2,330 within Innenbeleuchtung. It carries 72 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
33.7%
Average rank
#2,330in Innenbeleuchtung
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
72per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bts Lightstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 139%
  • Brand 232%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Bts Lightstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, Jun · busiest ÷ quietest = 5.9×

Search terms

Top Bts Lightstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bts lightstick137K/yr
  • bts lightstick version 428K/yr
  • lightstick bts8K/yr
  • bts lightstick version 55K/yr
  • bts lightstick original9K/yr
  • bts army bomb lightstick original4K/yr

Reviews and returns

What reviews say buyers love and hate about Bts Lightstick

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”
30%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“etwas groß”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bts Lightstick questions

Answered from the same tracked data.