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Boho Deko

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.3% of searches, so Boho Deko is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 678 Beleuchtung niches · +8 vs the category median of 47
Market size
€32K/yr497K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
33%top-5 click share · 44 brands · 72 sellers

Flapen Score

Boho Deko against its category

The dotted line is the Beleuchtung average. Past it, Boho Deko is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boho Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Boho Deko 497K times last year and spent an estimated €32K. The top 5 brands take 36% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
0.3%
Market size, estimated
€32Ka year
Peak month
January1.8× the quietest month
Top search term
boho207K searches a year

02 · Price

A sale here is worth €22.18.

Listings sell for €22.18 on average, from €5.51 to €186.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €22.18 that is €0 to €2K a year per listing.

Average price
€22.18inside the $15 to $100 sweet spot
Price range
€5.51–€186.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #88 within Außenbeleuchtung. It carries 841 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
88%
Out of stock, average day
6.1%
Average rank
#88in Außenbeleuchtung
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
841per listing
Listings tracked
50

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Boho Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

72

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

33%

Top 20: 71%

Open market

59%

  • Brand 116%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Boho Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Boho Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho207K/yr
  • boho deko outdoor66K/yr
  • skandinavische deko92K/yr
  • balkon deko boho13K/yr
  • rattan deko25K/yr
  • outdoor deko boho10K/yr
  • boho wanddeko outdoor6K/yr
  • boho outdoor deko5K/yr
  • boho style deko12K/yr
  • deko boho style outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Boho Deko

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Halten nun schon 1 Jahr”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boho Deko questions

Answered from the same tracked data.