Laterne
PassLaterne scores 65 out of 100, a Pass. Shoppers spend an estimated $229K a year here, search demand grew +34.6% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 65 / 100Top 7% of 678 Beleuchtung niches · +18 vs the category median of 4765
- Market size
- €229K/yr1.7M searches / yr
- 90-day growth
- +34.6%search demand this quarter
- Competition
- 25%top-5 click share · 50 brands · 97 sellers
Flapen Score
Laterne against its category
The dotted line is the Beleuchtung average. Past it, Laterne is stronger. Inside it, weaker.
Market
The Laterne market on Amazon at a glance
Shoppers on Amazon Germany searched for Laterne 1.7M times last year and spent an estimated €229K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +34.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €229Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- laternen für draußen373K searches a year
02 · Price
A sale here is worth €28.16.
Listings sell for €28.16 on average, from €7.89 to €142.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €28.16 that is €0 to €3K a year per listing.
- Average price
- €28.16inside the $15 to $100 sweet spot
- Price range
- €7.89–€142.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 2.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #380 within Außenbeleuchtung. It carries 501 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 73%
- Out of stock, average day
- 11.0%
- Average rank
- #380in Außenbeleuchtung
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 501per listing
- Listings tracked
- 90
04 · Newcomers
7 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Laterne products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
97
Top-5 brand share
39%
Top 20: 79%
Top-5 click share
25%
Top 20: 57%
Open market
57%
- Brand 114%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Laterne search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Laterne search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laternen für draußen373K/yr
- windlicht outdoor154K/yr
- laterne outdoor214K/yr
- laterne369K/yr
- laternen für draußen groß57K/yr
- gartenlaterne für draußen51K/yr
- gartenlaterne43K/yr
- laternen125K/yr
- outdoor laterne wetterfest42K/yr
- laterne indoor29K/yr
Reviews and returns
What reviews say buyers love and hate about Laterne
We read the reviews and the return reasons for every product selling here.
“Leider 1 von 2 defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laterne questions
Answered from the same tracked data.









