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Laterne

Pass

Laterne scores 65 out of 100, a Pass. Shoppers spend an estimated $229K a year here, search demand grew +34.6% this quarter, and an estimated 2.0% of orders come back.

Flapen Score
65
65 / 100
Top 7% of 678 Beleuchtung niches · +18 vs the category median of 47
Market size
€229K/yr1.7M searches / yr
90-day growth
+34.6%search demand this quarter
Competition
25%top-5 click share · 50 brands · 97 sellers

Flapen Score

Laterne against its category

The dotted line is the Beleuchtung average. Past it, Laterne is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laterne market on Amazon at a glance

Shoppers on Amazon Germany searched for Laterne 1.7M times last year and spent an estimated €229K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+34.6%
Conversion, latest week
0.5%
Market size, estimated
€229Ka year
Peak month
November4.6× the quietest month
Top search term
laternen für draußen373K searches a year

02 · Price

A sale here is worth €28.16.

Listings sell for €28.16 on average, from €7.89 to €142.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €28.16 that is €0 to €3K a year per listing.

Average price
€28.16inside the $15 to $100 sweet spot
Price range
€7.89–€142.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #380 within Außenbeleuchtung. It carries 501 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
11.0%
Average rank
#380in Außenbeleuchtung
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
501per listing
Listings tracked
90

04 · Newcomers

7 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
7Amazon's first-year sales bar
Average brand age
40 months

Products

Top Laterne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

97

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

25%

Top 20: 57%

Open market

57%

  • Brand 114%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Laterne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Laterne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laternen für draußen373K/yr
  • windlicht outdoor154K/yr
  • laterne outdoor214K/yr
  • laterne369K/yr
  • laternen für draußen groß57K/yr
  • gartenlaterne für draußen51K/yr
  • gartenlaterne43K/yr
  • laternen125K/yr
  • outdoor laterne wetterfest42K/yr
  • laterne indoor29K/yr

Reviews and returns

What reviews say buyers love and hate about Laterne

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Helligkeit/Glanz/Glühen”
12%of negative reviews mention “Haltbarkeit”
2.0%of orders come back
“Leider 1 von 2 defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Laterne questions

Answered from the same tracked data.