Is outdoor stehlampe profitable to sell on Amazon Germany?

The niche generates €81K/yr across 47 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is +172.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the outdoor stehlampe niche?

29 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in outdoor stehlampe?

Top complaints mined from reviews: Qualität insgesamt, Helligkeit/Glanz/Glühen, Montage/Installation. The return rate is 2.4%.

When does demand for outdoor stehlampe peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.9× the quietest.

What does it cost to enter the outdoor stehlampe niche?

Listings span €20.04–€160.73; the average listing price is €43.31 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

outdoor stehlampe

Worth a look

Shows demand growing +172.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+172.2%

90-day search growth — must beat 0% to launch

Review moat

Great100.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€43.31

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good€20.04–€160.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€81K

€81K/yr · 289K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, outdoor stehlampe is a €81K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

outdoor stehlampe market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €87K–€108K; units × avg price
Conversion rate: 0.7%
Avg BSR: #427
Page quality: 0%
Prime: 64%
Sponsored: 83%
Out of stock: 22.9%
Avg brand age: 35 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

40%

Top 20: 81%

Open market

35%

Ecvivk15%
Bawoo13%
Gadgy11%
Licmic10%
DJGIFI10%
Outsunny8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +172.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Open Trend

Top outdoor stehlampe search terms

solar stehlampe outdoor50K/yr +195.7%0.7% conv.
outdoor stehlampe57K/yr +110.0%0.6% conv.
stehlampe outdoor46K/yr +333.9%0.6% conv.
outdoor stehlampe solar14K/yr +149.2%0.8% conv.
stehlampe solar outdoor14K/yr +149.6%0.7% conv.
solarstehlampen für außen11K/yr +175.5%0.9% conv.
solar stehlampe11K/yr +146.3%0.4% conv.
stehleuchte garten solar10K/yr +205.5%0.3% conv.
solar standleuchte außen10K/yr +115.7%0.3% conv.
solar stehlampe outdoor groß9K/yr +165.5%0.9% conv.

All search terms

Top outdoor stehlampe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bawoo RGB Solar Stehlampe Solaraufladung und USB-Aufladung Kabellose Stehlampe Außen für Terrassen Helligkeit Dimmbar Warmweiß Stehlampe IP65 Wasserdicht

Bawoo€39.214.1★21 rev

DJGIFI Solar Stehlampe Outdoor Boho Rattan-Stil LED Windlicht Wetterfest

DJGIFI€39.083.5★40 rev

Solar Stehlampe Innen&Outdoor Lampe für Terrasse Ip65 Wasserdicht USB Aufladbar kabellose mit Lichtsensor Helligkeit Dimmbares RGB Buntes LED Solarlampen Höhenverstellbar für Rasen Garten.

Ecvivk€59.014.5★423 rev

Ecvivk Solar Stehlampe Outdoor Stehleuchte Akku Led Kabellos Solarlampe Dimmbar Warmweiß und RGB stehleuchte mit Lichtsensor Wasserdicht Stehlampe Außen für Terrassen.

Ecvivk€52.704.3★146 rev

Gadgy Outdoor Stehlampe LED solar - Wasserdichte Stehlampe Garten außen - Solar Standleuchte Balkon für nachhaltige Beleuchtung - LED Außenstehleuchte dreibein - Solar Lampe outdoor Rattan

Gadgy€26.324.2★325 rev

Newest

by launch date

Northpoint ELBLIGHT.de LED Solar Stehleuchte Outdoor dimmbar mit Dämmerungssensor USB-C Gartenleuchte warmweiß 3000K IP44 wetterfest Außenleuchte Terrasse Balkon Steinoptik 122 cm

Northpoint€36.490 rev

1mo ago

Northpoint ELBLIGHT LED Solar Stehleuchte 3in1 Gartenlampe Außenleuchte mit COB LED warmweiß Lichtsensor wetterfest IP44 Solarleuchte Terrasse Balkon Gartenbeleuchtung kabellos (Beige)

Northpoint€37.404 rev

2mo ago

JOYCREATOR Outdoor Stehlampe 5200mAh Akku mit Lichtsensor Solar Stehleuchte Outdoor USB Aufladbar IP65 Wasserdicht LED Stehlampe Dimmbar mit Fernbedienung Warmweiß und RGB Solarlampen für Garten

JOYCREATOR€51.1934 rev

2mo ago

Outsunny Solar Stehlampe Rattan Solarlampen mit Lichtsensor 3 Lichter Automatische Solarleuchte im Boho-Stil IP44 Solarlaterne Outdoor Lampe für Garten Balkon Hof Rasen Außen

Outsunny€39.347 rev

4mo ago

Outsunny Solar Stehlampe Rattan Solarlampen mit Lichtsensor Aufladbar LED Solarleuchte IP44 Wasserdichte Solarlampe Outdoor Lampe Solarlaterne für Garten Balkon Außen Rasen Hof Gelb

Outsunny€35.6436 rev

4mo ago

What buyers say about outdoor stehlampe

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen32%

“Super Lampe”

Qualität insgesamt10%

“super Produkt”

Design insgesamt10%

“Modernes und elegantes Design”

Aufladen5%

“🔋 Akku & Aufladung”

Montage/Installation5%

“Die Montage ging unkompliziert und ohne Werkzeug”

Stärke3%

“Sie macht insgesamt einen sehr robusten Eindruck”

beworben Vs Tatsächliches Produkt3%

“Erwartungen erfüllt”

Preis-Leistungs-Verhältnis3%

“Preis find ich klasse”

Farbe2%

“Coole Outdoor Lampe mit schönen Farbmodi”

Wetterfest2%

“Super schöne Outdoor Lampe”

What buyers complain about

Qualität insgesamt10%

“Null Qualität”

Helligkeit/Glanz/Glühen6%

“nicht hell”

Montage/Installation6%

“Man muss die einzelnen teile zusammen schrauben”

Haltbarkeit6%

“Die ersten 2 Tage funktionierte es, dann nicht mehr”

Preis-Leistungs-Verhältnis5%

“Sehr schade für das Geld”

Stärke5%

“wirken insgesamt wenig stabil.”

beworben Vs Tatsächliches Produkt4%

“Irreführende Abbildung”

Montage3%

“Die Alugussgewinde sind unbrauchbar”

Defekt Material/Teile3%

“Defekte Elektronik”

Funktionalität insgesamt3%

“Funktioniert null”

Top return reasons

Gesamtgröße27%

Defekt Material/Teile18%

Helligkeit/Glanz/Glühen9%

Funktionalität insgesamt8%

Qualität insgesamt5%

Farbe4%

Materialqualität4%

Aufladen3%