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Blackpink

Blackpink shows low returns (0.7%), but soft demand (-26.3% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 678 Beleuchtung niches · +3 vs the category median of 47

Market size 21Growth 12Conversion 13Competition 67Returns 97Price range 83Avg price 78Brand share 71Review moat 96Quality gap 42
This niche Category average · 678 niches

Is Blackpink profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Blackpink is a €84K/yr Amazon Germany market (514K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Blackpink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.3% over the last 90 days and 1.0% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr6K
Search volume / yr-26.3%514K
Conversion rate1.0%
Avg price€16.33

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers22 · 31
Top-5 product click share45%
Open market38%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement74%
New entrants (1y)23· 1 succeeded
Avg rating4.5★
Avg reviews84

Top Blackpink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

31

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

45%

Top 20: 86%

Open market

33%

  • Ainvliya20%
  • SOSAYI15%
  • ZPPLD12%
  • Dehott8%
  • DEFGNOP6%
  • BCHMN5%

Blackpink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume514KCVR1.0%Products34Brands22Top 5 Brands62%OOS Rate24.3%Rating4.5★Reviews84Avg BSR#1,105
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Blackpink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blackpink309K/yr
  • blackpink merch71K/yr
  • black pink67K/yr
  • black pink fan artikel39K/yr
  • blackpink fanartikel22K/yr
  • blackpink sticker6K/yr

What reviews say buyers love and hate about Blackpink

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
beworben Vs Tatsächliches Produkt21%

genau wie abgebildet

Qualität insgesamt15%

War O. K. - Das Kind hat sich gefreut & die Qualität, bzw. Preis-Leistungsverhältnis war auch durchaus in Ordnung

Preis-Leistungs-Verhältnis12%

Preis-Leiszung durchaus akzeptabel für ein aktuelles Lizenz-Produkt

Ketten/Schlüsselqualität12%

Wunderschöner Schlüsselanhänger, hervorragende Qualität

Gesamtgröße7%

Die Passform ist insgesamt gut

What buyers complain about

93% of reviews
Qualität insgesamt43%

Qualität nicht genügend

Gesamtgröße15%

Fällt sehr groß aus

Preis-Leistungs-Verhältnis10%

Sie sind irgendwie 15€ nicht so wert

Druckqualität8%

Sehr dünn und det Druck ist nicht gut

Geschenk Zweck5%

War ein Geschenk für meine Tochter zum Kindertag

Blackpink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
29%
2Konnektivität – insgesamt
14%
3Defekt Material/Teile
11%
4Gesamtgröße
9%
5Farbe
9%

Common Blackpink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blackpink 50/100 on Amazon Germany — Worth a look. The niche generates €84K/yr across 34 tracked products. 1 of 23 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.
Search demand for Blackpink on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.