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Bewegungsmelder Steckdose

Fail

Demand is soft, at -47.4% this quarter, so Bewegungsmelder Steckdose is a Fail.

Flapen Score
45
45 / 100
Ranks 394 of 678 Beleuchtung niches · −2 vs the category median of 47
Market size
€504K/yr683K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
54%top-5 click share · 16 brands · 29 sellers

Flapen Score

Bewegungsmelder Steckdose against its category

The dotted line is the Beleuchtung average. Past it, Bewegungsmelder Steckdose is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bewegungsmelder Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Bewegungsmelder Steckdose 683K times last year and spent an estimated €504K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €504K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
5.9%
Market size, estimated
€504Ka year
Peak month
October4.3× the quietest month
Top search term
bewegungsmelder steckdose142K searches a year

02 · Price

A sale here is worth €12.52.

Listings sell for €12.52 on average, from €5.84 to €19.24. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €12.52 that is €16K to €19K a year per listing.

Average price
€12.52under the $15 to $100 sweet spot
Price range
€5.84–€19.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
€16K–€19K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #60 within Innenbeleuchtung. It carries 2,260 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#60in Innenbeleuchtung
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,260per listing
Listings tracked
27

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bewegungsmelder Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

22%

  • Brand 133%
  • Brand 222%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bewegungsmelder Steckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.3×

Search terms

Top Bewegungsmelder Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bewegungsmelder steckdose142K/yr
  • nachtlicht steckdose bewegungsmelder92K/yr
  • steckdosenlicht mit bewegungsmelder88K/yr
  • nachtlicht mit bewegungsmelder steckdose46K/yr
  • bewegungsmelder innen steckdose53K/yr
  • steckdosenlampe mit bewegungsmelder36K/yr
  • nachtlicht bewegungsmelder steckdose28K/yr
  • bewegungsmelder licht steckdose27K/yr
  • bewegungslicht steckdose22K/yr
  • nachtlicht steckdose mit bewegungsmelder19K/yr

Reviews and returns

What reviews say buyers love and hate about Bewegungsmelder Steckdose

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Helligkeit/Glanz/Glühen”
22%of negative reviews mention “Funktionalität insgesamt”
2.6%of orders come back
“Bewegungsmelder unfunktional”
A buyer, on “Funktionalität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bewegungsmelder Steckdose questions

Answered from the same tracked data.