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Aufbauspot

soft demand (-21.7% this quarter) — Aufbauspot doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47

Market size 16Growth 14Conversion 14Competition 70Returns 41Price range 91Avg price 95Brand share 59Review moat 93Quality gap 35
This niche Category average · 678 niches

Is Aufbauspot profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aufbauspot is a €62K/yr Amazon Germany market (153K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Aufbauspot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.7% over the last 90 days and 1.1% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr3K
Search volume / yr-21.7%153K
Conversion rate1.1%
Avg price€37.37

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 20
Top-5 product click share43%
Open market30%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement93%
New entrants (1y)13· 3 succeeded
Avg rating4.5★
Avg reviews130

Top Aufbauspot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 79%

Open market

25%

  • GeyouLux37%
  • KYOTECH10%
  • Scandinavian home Lysea9%
  • SSC-LUXon7%
  • wowatt7%
  • Gleonlux5%

Aufbauspot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR1.1%Products41Brands16Top 5 Brands70%OOS Rate4.9%Rating4.5★Reviews130Avg BSR#112
5K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top Aufbauspot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aufbauspot40K/yr
  • aufbauspot schwarz17K/yr
  • deckenspots aufputz11K/yr
  • aufbauspot weiß10K/yr
  • aufbauspots9K/yr
  • led aufbauspot10K/yr
  • aufbaustrahler10K/yr
  • aufbauleuchte10K/yr
  • aufputz spots7K/yr
  • aufputz 230v6K/yr

What reviews say buyers love and hate about Aufbauspot

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Helligkeit/Glanz/Glühen25%

Super Lampen

Qualität insgesamt23%

Super Produkt

Montage/Installation14%

Super easy zu installieren

Preis-Leistungs-Verhältnis9%

Für diesen Preis fast schon geschenkt

Design insgesamt7%

Super Design

What buyers complain about

68% of reviews
Montage11%

Unbrauchbar, auf gerader Montageebene ohne Loch dahinter

beworben Vs Tatsächliches Produkt11%

Was die Beschreibung nicht erwähnt

Qualität insgesamt8%

EXTREM SCHLECHT

Helligkeit/Glanz/Glühen8%

Die Lichter blenden sehr stark in den Augen

Montage/Installation6%

Ein bisschen friemelig in der Installation

Aufbauspot return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
46%
2Helligkeit/Glanz/Glühen
7%
3Qualität insgesamt
7%
4Farbe
6%
5Materialqualität
4%

Common Aufbauspot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aufbauspot 44/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 41 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved -21.7% over the last 90 days.
Search demand for Aufbauspot on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.1× the quietest.