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Alexa Lampe

Fail

Demand is soft, at -38.2% this quarter, so Alexa Lampe is a Fail.

Flapen Score
46
46 / 100
Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 47
Market size
€869K/yr698K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
50%top-5 click share · 13 brands · 45 sellers

Flapen Score

Alexa Lampe against its category

The dotted line is the Beleuchtung average. Past it, Alexa Lampe is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Lampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Alexa Lampe 698K times last year and spent an estimated €869K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €869K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
2.4%
Market size, estimated
€869Ka year
Peak month
December4.5× the quietest month
Top search term
govee deckenlampe142K searches a year

02 · Price

A sale here is worth €53.00.

Listings sell for €53.00 on average, from €6.54 to €190.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €53.00 that is €27K to €40K a year per listing.

Average price
€53.00inside the $15 to $100 sweet spot
Price range
€6.54–€190.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€27K–€40K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #155 within Innenbeleuchtung. It carries 2,896 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#155in Innenbeleuchtung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,896per listing
Listings tracked
29

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
31 months

Products

Top Alexa Lampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

45

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

11%

  • Brand 163%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Alexa Lampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Alexa Lampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee deckenlampe142K/yr
  • alexa lampe95K/yr
  • smart light45K/yr
  • smart lampe41K/yr
  • deckenlampe alexa33K/yr
  • alexa lampen35K/yr
  • alexa deckenlampe35K/yr
  • govee deckenleuchte24K/yr
  • deckenlampe alexa kompatibel28K/yr
  • zigbee lampe26K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Lampe

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Helligkeit/Glanz/Glühen”
13%of negative reviews mention “Konnektivität – insgesamt”
2.8%of orders come back
“WLAN Verbindung verloren”
A buyer, on “Konnektivität – insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alexa Lampe questions

Answered from the same tracked data.