Is Zwilling profitable to sell on Amazon Germany?

Flapen scores Zwilling 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €75K a year across 30 tracked products. Search demand grew -12.6% in the last 90 days.

How competitive is the Zwilling niche on Amazon Germany?

11 brands and 191 sellers compete in Zwilling on Amazon Germany. The top 5 Zwilling products take 48% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Zwilling?

Zwilling buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Rost/Korrodieren. An estimated 0.4% of orders come back.

When does demand for Zwilling peak?

Search demand for Zwilling on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Zwilling niche?

Zwilling sells for €12.50 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.17 to €22.56. The average product has 6,471 reviews, the count a new listing must catch up to.

Zwilling

Fail

Shoppers spend an estimated $75K a year here, so Zwilling is a Fail.

Flapen Score: 41
41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size: €75K/yr96K searches / yr
90-day growth: -12.6%search demand this quarter
Competition: 48%top-5 click share · 11 brands · 191 sellers

Flapen Score

Zwilling against its category

The dotted line is the Baumarkt average. Past it, Zwilling is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Zwilling market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwilling 96K times last year and spent an estimated €75K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months: 96K
Growth, 90 days vs prior 90: -12.6%
Conversion, latest week: 6.3%
Market size, estimated: €75Ka year
Peak month: December4.4× the quietest month
Top search term: fiskars schere53K searches a year

02 · Price

A sale here is worth €12.50.

Listings sell for €12.50 on average, from €4.17 to €22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.50 that is €1K to €3K a year per listing.

Average price: €12.50under the $15 to $100 sweet spot
Price range: €4.17–€22.56
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #38 within Schneiden & Scheren. It carries 6,471 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 93%
Out of stock, average day: 2.9%
Average rank: #38in Schneiden & Scheren
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 6,471per listing
Listings tracked: 30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Zwilling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

191

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

Brand 178%
Brand 26%
Brand 33%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 6%)

Demand

Zwilling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Zwilling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fiskars schere53K/yr -15.5%6.0% conv.
allzweckschere14K/yr -7.2%5.2% conv.
universalschere10K/yr -3.8%2.7% conv.
schere fiskars7K/yr -20.5%7.3% conv.
fiskars scissors4K/yr -1.7%4.2% conv.
mehrzweckschere4K/yr -1.0%2.4% conv.
fiskars küchenschere3K/yr -23.6%6.7% conv.

Reviews and returns

What reviews say buyers love and hate about Zwilling

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Haltbarkeit”

0.4%of orders come back

“Geringe Haltbarkeit”

A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Zwilling questions

Answered from the same tracked data.

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