Zwilling
a small market ($75K/yr) — Zwilling doesn't clear our bar today.
Flapen Score
Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Is Zwilling profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Zwilling is a €75K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Zwilling: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 6.3% of searches end in a purchase.
€75K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 30 products
Top Zwilling products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fiskars Mehrzweckschere mit trennbaren Klingen Inkl. Schutzhülle mit Scherenschärfer Länge 23 cm Titaniumbeschichtung Rostfreie Stahlklinge/Kunststoff-Griffe Schwarz/Orange Cuts + More 1000809
- Price
- €15.45
- Rating
- 4.8/5
- Reviews
- 3,796
- Age
- 14y ago
Fiskars Classic Universal-Heimwerkerschere Rechtshändig Gesamtlänge: 21 cm Verbesserte Torx-Schraube und ergonomischerer Griff Qualitätsstahl/Kunststoff Orange 1075034
- Price
- €16.64
- Rating
- 4.9/5
- Reviews
- 96
- Age
- 1y ago
Fiskars Hochleistungsschere Bis zu 30% mehr Kraft Länge 21 cm Langlebiger rostfreier Stahl/Kunststoff Schwarz/Orange PowerArc 1027204
- Price
- €22.56
- Rating
- 4.8/5
- Reviews
- 651
- Age
- 6y ago
Fiskars Antihaft-Universalschere Länge: 21 cm Titan-Beschichtung/Rostfreie Stahl-Klinge/Kunststoff-Griffe Weiß/Orange 1004721
- Price
- €15.20
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 14y ago
Fiskars Gartenschere Solid Micro-Tip Gartenschere SP130 Orange/Schwarz
- Price
- €8.64
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 6y ago
Trending
90-day click momentumFiskars Classic Universal-Bastel- und Stoffschere Rechtshändig Gesamtlänge: 21 cm Verbesserte Torx-Schraube und ergonomischerer Griff Qualitätsstahl/Kunststoff Orange 1075032
- Price
- €18.02
- Rating
- 4.9/5
- Reviews
- 144
- Age
- 1y ago
Fiskars Universalschere Länge: 21 cm Qualitätsstahl/Kunststoff Essential Schwarz 1023817
- Price
- €8.44
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 9y ago
Fiskars Mehrzweck-Gartenschere Länge: 20 6 cm Rostfreie Stahl-Klingen/Kunststoff-Griffe Schwarz/Orange Solid SP-320 1063328
- Price
- €17.88
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 4y ago
Fiskars Softgrip Stoffschere Mit Mikro-Tip Länge: 15 cm Rostfreie Stahl-Klinge/Kunststoff-Griffe Weiß/Grau Easy Action 1070029
- Price
- €15.91
- Rating
- 4.7/5
- Reviews
- 11,210
- Age
- 2y ago
Fiskars Bypass-Gartenschere für frische Äste und Zweige Antihaftbeschichtet Hochwertige Stahl-Klingen Länge: 20 cm Schwarz/Orange SingleStep P26 1000567
- Price
- €8.67
- Rating
- 4.7/5
- Reviews
- 8,093
- Age
- 15y ago
Newest
by launch dateFiskars Classic Universal-Heimwerkerschere Rechtshändig Gesamtlänge: 21 cm Verbesserte Torx-Schraube und ergonomischerer Griff Qualitätsstahl/Kunststoff Orange 1075034
- Price
- €16.64
- Rating
- 4.9/5
- Reviews
- 96
- Age
- 1y ago
Fiskars Classic Handarbeitsschere Rechts- und Linkshändig Gesamtlänge: 13 cm Verbesserte Griff-Ergonomik Rostfreie Stahl-Klinge/Kunststoff-Griffe Orange 1075057
- Price
- €13.77
- Rating
- 4.8/5
- Reviews
- 2,631
- Age
- 1y ago
Fiskars Classic Küchenschere Gezahnte Klingen Rechtshändig Gesamtlänge: 18.7 cm Verbesserte Torx-Schraube und ergonomischerer Griff Qualitätsstahl/Kunststoff Orange 1075051
- Price
- €22.22
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 1y ago
Fiskars Classic Universal-Bastel- und Stoffschere Rechtshändig Gesamtlänge: 21 cm Verbesserte Torx-Schraube und ergonomischerer Griff Qualitätsstahl/Kunststoff Orange 1075032
- Price
- €18.02
- Rating
- 4.9/5
- Reviews
- 144
- Age
- 1y ago
Fiskars Softgrip Stoffschere Mit Mikro-Tip Länge: 15 cm Rostfreie Stahl-Klinge/Kunststoff-Griffe Weiß/Grau Easy Action 1070029
- Price
- €15.91
- Rating
- 4.7/5
- Reviews
- 11,210
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
191
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
6%
- Fiskars78%
- WMF6%
- Amazon Basics3%
- Stanley3%
- S&R3%
- MAGNIFICENT 7 STAR2%
- Open — no brand owns it (5 brands, 6%)
Zwilling demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top Zwilling search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fiskars schere53K/yr
- allzweckschere14K/yr
- universalschere10K/yr
- schere fiskars7K/yr
- fiskars scissors4K/yr
- mehrzweckschere4K/yr
- fiskars küchenschere3K/yr
What reviews say buyers love and hate about Zwilling
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Super Produkt”
“Preis -Leistung ok”
“SUPER SCHERE”
“Sehr robust und liegt gut in der Hand”
“Hält was sie verspricht”
What buyers complain about
76% of reviews“Geringe Haltbarkeit”
“Qualität macht Pause”
“Rostbefall”
“die Fingerlöcher sind sehr klein.”
“recht teuer”
Zwilling return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zwilling questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
