Skip to content
69

erdbohrer

Worth a look

Shows a sweet-spot price point ($48.17 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 67Conversion 23Competition 86Returns 93Price range 46Avg price 94Brand share 82Review moat 71Quality gap 67

Avg price

Great€48.17

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Good661.49

avg incumbent reviews — the moat a new listing must climb

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€465K

€465K/yr · 528K searches

Price range

Okay€8.68–€193.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, erdbohrer is a €465K/yr Amazon Germany market (528K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 69/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€482K–€602K
units × avg price
Launch success
33%
3 of 9 new (360d)
Conversion rate
1.8%
Avg BSR
#189
Page quality
0%
Prime
66%
Sponsored
92%
Out of stock
17.1%
Avg brand age
44 months
Avg seller age
188 days

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

81

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

29%

Top 20: 72%

Open market

41%

  • LYFETC20%
  • WERHE10%
  • Einhell8%
  • Güde8%
  • Fuxtec7%
  • Grafner6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€14K6%€28K9%€42K12%€56K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis18%

“Preis Leistung OK”

Qualität insgesamt18%

“super Qualität”

beworben Vs Tatsächliches Produkt14%

“Macht was er soll”

Benutzerfreundlichkeit12%

“Super für kleine Arbeiten”

Stärke11%

“Robust”

Funktionalität insgesamt6%

“für den gelegentlichen Gebrauch O. K. das Teil hat bisher seinen Job mehr oder minder gut verrichtet;”

Effizienz5%

“Funktioniert bisher super”

Gesamtgröße3%

“Passt”

Haltbarkeit2%

“Und es lebt immer noch”

Pflanzenwachstum1%

“Gartenbohrer”

What buyers complain about

Qualität insgesamt18%

“Schlechte Qualität, Griff nicht fixierbar”

Gesamtgröße10%

“Größer als erwartet”

Funktionalität insgesamt9%

“Funktioniert nicht”

Haltbarkeit8%

“Abgebrochen”

Stärke7%

“Nicht so stabil”

beworben Vs Tatsächliches Produkt6%

“irreführende Produktbeschreibung”

Defekt Material/Teile4%

“Ist leider defekt angekommen”

Gewicht schwer3%

“Wird dann aber je nach Tiefe echt schwer”

Materialqualität3%

“Material könnte härter sein”

Produktzustand2%

“Artikel sind gebraucht”

Top return reasons

Gesamtgröße35%
Funktionalität insgesamt18%
Kompatibilität – insgesamt7%
Defekt Material/Teile6%
Qualität insgesamt6%
Haltbarkeit5%
Stärke3%
beworben Vs Tatsächliches Produkt3%
Produktzustand2%
Add-Ons/Anhänge2%

Common questions

Is erdbohrer profitable to sell on Amazon Germany?
The niche generates €465K/yr across 53 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Worth a look (69/100).
How competitive is the erdbohrer niche?
28 brands and 81 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in erdbohrer?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Funktionalität insgesamt. The return rate is 1.1%.
When does demand for erdbohrer peak?
Demand peaks in Mar–Apr–May; the busiest month runs 4.5× the quietest.
What does it cost to enter the erdbohrer niche?
Listings span €8.68–€193.97; the average listing price is €48.17 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.

Related niches in Baumarkt

All Baumarkt niches